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Twenty-three races stretching 273 days and encompassing hundreds of launches form a standing start on a narrow 1,000-foot proving ground have been a prologue for the National Hot Rod Association (NHRA) championship-deciding season finale.

Auto Club Raceway in Pomona, California, hosted the first race of the season in February - where 2017 Chevrolet champions Brittany Force (Top Fuel), Robert Hight (Funny Car) and Bo Butner (Pro Stock) were feted again before the rigorous campaign commenced.

This weekend, the racetrack 30 miles east of Los Angeles will host the Auto Club NHRA Finals, and Hight and sophomore Chevrolet driver Ta[nner Gray aim to wrap up titles in their respective professional categories in the last of six races in the NHRA Mello Yello Countdown to the Championship.

The event features a points-and-a-half format, so each elimination round will be accentuated.

Hight, driver of the Auto Club of Southern California Chevrolet Camaro SS, enters the event second in the Funny Car standings as he seeks to become the first Funny Car repeat champion since teammate John Force in 2001-02. Hight has posted four victories, including two in the Countdown, and three runner-up finishes this season.

"We are behind but we are going to go in there very aggressive and try to gobble up every point we can get," said Hight, who has four career wins at the racetrack.

"All we can do is what we can do. We've already won both AAA races this year and we need to win the third. That's going to give us the best possible chance to win two championships in a row."

Gray, 19, is seeking to follow up his 2017 NHRA rookie of the year season with being crowned the youngest pro champion in NHRA history.

The Pro Stock front-runner has won a class-high seven races in 10 final-round appearances driving the Gray Motorsports/Valvoline Chevrolet Camaro SS and holds a 140-point advantage over five-time class champion Jeg Coughlin Jr.

"It's the only goal I have," Gray said. "One of the things that's helped for the success this year is everyone having the same mindset and same goal. We've been able to click, and for the most part it's been a really smooth season for us. I've learned from all the mistakes I made last year and I knew what to expect going into the Countdown this year. It's made everything a lot smoother."

Chevrolet and Chevrolet driver numbers to note entering the season finale:

*133 - Chevrolet Funny Car wins since 1967, including 53 in Camaro body

*301 - Chevrolet Pro Stock wins since 1970

*149 - career Funny Car wins by John Force

*251 - final rounds for John Force (last Denver '18, winner)

*459 - 20th all-time round wins (Robert Hight has 456)

*11 - most single-season No. 1 qualifiers by a female (Courtney Force '18) in all classes

*1,310 - John Force round wins

*45 - Robert Hight wins; third all time in Funny Car

*60 - No. 1 qualifiers for Robert Hight. Eighth all time (Cruz Pedregon with 61)

*200 - Courtney Force has 198 Funny Car round wins

*800 - Greg Anderson has 798 Pro Stock round wins

*102 - No. 1 qualifiers for Greg Anderson (tied for third all time with Bob Glidden)

*650 - Jeg Coughlin Jr. has 641 Pro Stock round wins

Earlier this week at The Strip at Las Vegas Motor Speedway, Justin Lamb claimed his second consecutive championship driving his 2010 Chevrolet Cobalt. At the same divisional event, Brian McLanahan clinched the Lucas Oil Drag Racing Series Stock Eliminator title in his 1969 Chevrolet Camaro.

This weekend, Lamb is entered in Stock Eliminator competition in his Chevrolet COPO Camaro.

Also driving their COPO Camaros are Jeff Taylor of Sellersburg, Indiana, the runner-up in the last race; Dan Fletcher of Churchville, New York; Marion Stephenson of Williamsport, Indiana; Al Corda of Elk Mound, Wisconsin; Ryan Priddy of Chino, California; Tim Seymour of San Dimas, California; and Tommy Gaynor of Vancouver, Washington.

The host state will be represented in Super Stock competition by Tom Ferruggia of Menifee and Lane Goldstein of Calabasas driving their COPO Camaros.

The expansive Chevrolet Performance display in the paddock will feature a variety of Chevrolet production vehicles, including a 2018 Corvette Stingray Coupe, 2018 Camaro Hot Wheels Edition convertible, 2018 Silverado 2WD Short Box Crew Cab, and a 2018 Malibu Redline Edition. Also on display throughout the weekend will be a John Force Racing Funny Car, Chevrolet accessories, and crate engines.

FS1 will telecast live eliminations and finals, plus a three-hour post-race show, Nov. 11 from Auto Club Raceway starting at 4 p.m. ET.

CHEVROLET FROM THE COCKPIT

BRITTANY FORCE, JOHN FORCE RACING, ADVANCE AUTO PARTS/MONSTER ENERGY CHEVROLET DRAGSTER (reigning class champion, claiming title with win in finale; fifth in points): "We are heading into Pomona for the last race of the season, it's the Auto Club Finals and this is where we locked in the championship last year. We made some history here last year and this is a big race for us. This track has a special place in my heart. It has always been my home track and I grew up at that racetrack. I have so many memories at this track and I honestly never thought I would be able to call myself a world champion but that is another memory to add to it. Nothing can ever top what we did at the Auto club Finals last year. Going into this race we are currently No. 5 in the points and we are looking to move up as high as we can. We don't have a shot at the title, but we want to win this last race. We got three hats last year. We were No. 1 qualifier, won the race and won the championship to get the green, yellow and white hats. This year we want to end on a great note and wind up in the winner's circle for all our great sponsors."

ROBERT HIGHT, JOHN FORCE RACING, AUTO CLUB OF SOUTHERN CALIFORNIA CHEVROLET CAMARO SS (winner of two races in the Countdown and four overall this season; second in points): "At the beginning of the year, all you can do is hope to be in this position. Up until these last few years, we went through a period where we were going to Vegas and Pomona without a chance to win a title and that's tough. I think that makes you appreciate the team you have and everything we have going on this year. We all know what we have to do. Fans love the thought of the championship going down to the last race and that gets me pumped up."

COURTNEY FORCE, JOHN FORCE RACING, ADVANCE AUTO PARTS CHEVROLET CAMARO SS (11-time No. 1 qualifier and four-time winner; sixth in points): "Our Advance Auto Parts team is really excited to close out the season at my home track in Pomona. This is a track where the past two seasons I have raced to the semifinals and we have had a lot of luck at this track. I went to the finals at Auto Club Raceway in 2013 after my rookie season. I love being at this track. Our Chevrolet Camaro Funny Car has run really well here. It is fun to be racing in front of the home track fans with a lot of family here. We started the season here on a rough note, but I am looking forward to putting that behind us and closing out the season on a high note. My team has had an incredible season we are looking to wrap up the season with one more win."

JOHN FORCE, JOHN FORCE RACING, CHEVROLET ACCESSORIES PEAK CHEVROLET CAMARO SS (has 1,310 round wins and 149 class victories, including eight in the fall race at the track; ninth in points): "My job now is to take out as many as I can and help Robert (Hight) get the championship for John Force Racing, Auto Club, PEAK, Advance Auto, Chevrolet and the rest of our sponsors. We've got a pretty good hot rod right now. It's not the quickest but it'll go down through there and, early in the year, it wouldn't do that but we battled back."

JEG COUGHLIN JR., ELITE MOTORSPORTS, JEGS.COM/ELITE PERFORMANCE CHEVROLET CAMARO SS (three-time winner and five-time No. 1 qualifier this season; second in points): "Pomona is going to be an important race for us as a team. It's a big positioning race for us to figure out really who will finish two through seven. It's very open right now. Not only do we want to qualify well and win four rounds on Sunday, we would like to finish as high as No. 2 in the points standings. But even though we're there going in, it's going to be a fight to stay there. We are just going to focus on that."

DREW SKILLMAN, RAY SKILLMAN MOTORSPORTS, RAY SKILLMAN AUTO GROUP CHEVROLET CAMARO SS (runner-up in two of past four races; holds track Pro Stock speed record, set in 2015; fourth in points):"It would be great to close out the season with a win. We've been competitive and had two runner-up finishes, but that Wally has eluded us so far. We'll seek to make consistent runs in qualifying and on race day and see what happens."

VINCENT NOBILE, MOUNTAIN VIEW RACING, MOUNTAIN VIEW TIRE CHEVROLET CAMARO SS (three-time winner; fifth in points): "We've gotten three wins this year and it would be great to wrap up the season with a fourth Wally. The Mountain View crew has done a fantastic job every race and they deserve the credit - along with the Elite Motorsports team - for the success we've had. We're looking forward to close strong this race weekend."

JASON LINE, KB RACING, SUMMIT RACING EQUIPMENT CHEVROLET CAMARO SS (runner-up in winter race at track; has 99 Pro Stock final-round appearances; seventh in points): "I'm excited to get to Pomona. My Summit Racing Chevy Camaro has been a good car these last few races, and to have two consecutive wins for KB Racing heading into this last race is a good feeling. You certainly want to finish the year strong, and we have an opportunity to do that."

GREG ANDERSON, KB RACING, SUMMIT RACING EQUIPMENT CHEVROLET CAMARO SS (No. 1 qualifier nine times this season; five-time winner in the fall race at the track; seventh in points): "I left Las Vegas two weeks ago feeling disappointed about the performance of my car there, but we've had time to go over what we did there and where we might have gone wrong. The weekend started off great out there, but it went downhill for me after that - and that is not something we want to see happen this weekend at the NHRA Finals. Our goal is to leave Pomona on a high note. The last race of the year is followed by a long winter where you don't see a racetrack for three months. It's important to have a smile on your face when you leave Auto Club Raceway to get you through the winter. We plan to work hard and focus in that off-time, and how you end the season could very well set the tone. We know we can do well there. We've got the equipment, we've got the power, we've got the team. We just have to do everything right to give ourselves a chance."

BO BUTNER, KB RACING, JIM BUTNER AUTO GROUP CHEVROLET CAMARO SS (reigning class champion; winner of season opener at the track and Las Vegas2; eighth in points): "I'm looking forward to my last Pro Stock race in Pomona. I'm happy we got to win again because this Pro Stock deal is amazing. Any of the top 12 qualifiers can win. It's just tough, and the competition is great. That's what brought me to this class. I'm living the dream of every Sportsman racer, starting at the bottom and now being able to compete and run with these guys. I'd like to say thank you to everybody. This was a great victory, but I'm still going to Pomona to try to win that race."

Inside Track Communications

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Chevrolet Drivers Aim to Wrap Up Championships at Pomona

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Twenty-three races stretching 273 days and encompassing hundreds of launches form a standing start on a narrow 1,000-foot proving ground have been a prologue for the National Hot Rod Association (NHRA) championship-deciding season finale.

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Amazon the ISP. It sounds strange when you first hear it. Amazon, you think, is an online store. It lets you buy stuff over the Internet. Comcast and Verizon and Orange and Vodafone are the ISPs. They provide the Internet service to the world's homes and phones.

But if you step back, just a little, you realize that Amazon is a natural ISP. One day, it could compete the Comcasts and the AT&Ts-or at least try to. You can see this in the way Amazon has already built its business. And you can see it in the ambitions of other Internet giants like Google and Facebook.

According to The Information, which cites an anonymous person familiar with the company's discussions, Amazon is already exploring this possibility. The online news site says Amazon may sell Internet service directly to consumers alongside its streaming media offering, Prime, which delivers movies and TV shows via the Internet. It may even throw in cable channels like Starz.

This would allow Amazon to better compete with the likes of Comcast, which offers both Internet service and, of course, cable TV. As it stands, Amazon is beholden to Comcast. But if it ran an ISP, it wouldn't be. "One of the big challenges for companies providing over-the-top video services like Netflix and Amazon Prime Video is that they are still reliant on broadband providers, many of whom are also TV providers and so have an inherent conflict of interest in helping them reach customers with high-quality video services," says Jackdaw Research analyst Jan Dawson, who has studied telecoms regulation and carrier strategy.

Amazon started as a place where you could buy physical goods and have them delivered to your door. But things like books and CDs and DVDs are giving way to digital content, and Amazon is rapidly shifting with the times. Prime Video is its future, and that means its future depends on relationships with ISPs like Comcast.

Like Google, Like Amazon

We've already see much the same moves from Google and Facebook. Mostly notably, in 2011, Google started building an ultra-high-speed ISP, Google Fiber, in select American cities. In the beginning, it characterized this an experiment meant to push other ISPs toward similar high-speed services. But as Google moves more and more into video and other digital media, Google Fiber has morphed into a full-fledged business. In fact, it's now its own company, one of the business units spun out of Google under the new umbrella operation called Alphabet.

At the same, Google is offering its own wireless Internet service, Project Fi. This service is driven by existing services from entrenched mobile ISPs like Sprint and T-Mobile. But it's a way of working around the limitations of even bigger mobile ISPs like Verizon and AT&T.

Facebook has taken a slightly different route. Through Internet.org, it has partnered with ISPs in the developing world to offer free Internet service on mobile phones. This is a way of expanding the Internet into new areas, and it includes access to Facebook.

Foundation Laid

But it's not just that this move can help Amazon. It's that this aligns with what Amazon has done in the past. Like Google, it has the infrastructure and the will needed to pull this off: an enormous cloud computing businesses that already operates a lot like an ISP, shuttling enormous amounts of data across the globe via its data centers and, in many cases, its own high-speed fiber lines.

What's more, Amazon has already made a similarly enormous move on the retail side of its business. It doesn't just depend on UPS and FedEx and the Post Office to deliver its packages. The world's largest online retailer now controls so much of its own supply chain, from the massive fulfillment centers it operates across the globe to the brick-and-mortar stores that are popping up in places like New York and Seattle. This is just what Amazon does. It builds and operates its own infrastructure.

That said, it can start on its new mission slowly. Because broadband providers in parts of Europe are required to offer access to their network infrastructure to competitors for a wholesale price, Amazon could cut a deal with existing European Internet service providers and offer a bundled service directly to consumers. "Amazon wouldn't have to engage in a massive Google Fiber-style investment to make this happen," says Dawson. "It certainly could build infrastructure over time if it wanted to lower its costs and increase its differentiation as it achieves scale. But that wouldn't necessarily be out of the gate."

Net Neutrality

The concern is the same concern that accompanies any ISP: net neutrality. In India, governmental officials have pushed back against Facebook's free service, arguing that it unfairly pushes Facebook offering other Internet apps. And in smaller ways, people have raised questions about Google Fiber too.

For Joe McNamee, executive director of European Digital Rights, an international advocacy group headquartered in Brussels, Belgium, this isn't a huge concern. Amazon can't, for instance, offer its video at faster speeds than other video services. In August, Europe's telecommunications regulator published guidelines for net neutrality rules, and he feels they close several loopholes. "Amazon would be unequivocally prohibited from offering speeds or prioritizing some services over others," he says.

But that's a ways off-if it comes at all. Today, nothing prevents the company from rolling out its own ISP and bundling it with Prime and other channels. And if that's the case, you can bet Amazon will give it a go.

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Amazon as an ISP Isn't Bonkers-It Makes Perfect Sense

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Amazon the ISP. It sounds strange when you first hear it. Amazon, you think, is an online store. It lets you buy stuff over the Internet. Comcast and Verizon and Orange and Vodafone are the ISPs. They provide the Internet service to the world's homes and phones.

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Automobile brand Tesla got its name thanks to the experimenter-physicist Nikola Tesla, who discovered alternating current and predicted its wide application in engineering and technology. Thanks to its name, the brand has gained certain popularity.

Meaning and history

The Tesla logo was designed to make the ideas of electric motors recognizable at the widest level. After all, the main idea of Tesla is to create the electric motor and make it accessible to the masses by facilitating the transportation of electricity. In 1882 Nikola Tesla presented his unique development - an AC motor. Today, this engine, albeit modernized, is used in Tesla Roadsters cars.
The main task of the Tesla logo is to unambiguously give a hint of its electrical origin. Formally, the logo is the capital letter of the brand name, but it is also an element of the electric motor.

When Mark Tarpening and Martin Eberhard announced their electric car project, the first investor was the Internet giant Google. According to the official position of this company, most of all they were attracted by environmental technologies that are safe for the environment. However, the uncommon economic potential of the project, of course, was also evaluated, and positively.

Symbol

To emphasize the continuity with the ideas of Nikola Tesla, the brand used the logo in the form of a shield (a traditional heraldic element). This underscores the desire to maximize the safety of users of new cars (safety as the basic human need in the Maslow pyramid, for example) and a maximum environmental safety as a result of the operation of electric vehicles (the ecological need is substantially higher in the Maslow pyramid of needs).

Emblem

On the outside, the Tesla emblem looks like a classic heraldic sign - the main figure (in this case - the letter T, stylized as a segment of the electric motor) is inscribed in the form of a triangular emblem. At the same time, the very name of the brand already evokes definite associations, and they are related to the revolutionary discoveries in the field of electricity made at the end of the 19th century by the experimenter and innovator of Nikola Tesla.

Font

The font occupies a special place in the Tesla logo. The creators of the logo simply could not afford to go with something typical, ordinary. The font contains some elements of the main image - a stylized letter "T", the top of the pommel which is as if separated from the main element. The font looks more familiar to us from letters from the past (though still used today) the font used for the index. Only here in the vowels "E" and "A" are eliminated "superfluous" vertical lines. This allows us to talk about the font symbology that echoes the main image, where empty space actually hints at magnetic fields in the electric motor, interacting to create torque.

Color

The main colors of the Tesla logo are silver (white) and black. On a white background, black elements look particularly noticeable, plus this contrast is treated as a contrast of aging technologies with new, energy-efficient and eco-friendly.
The combination of white (silver) and red is also used, emphasizing the innovative, if not revolutionary, nature of the electric transport intended for the widest audience. Variations in the placement of a black and white logo on red flags and pendants are also frequent.

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Automobile brand Tesla got its name thanks to the experimenter-physicist Nikola Tesla, who discovered alternating current and predicted its wide application in engineering and technology. Thanks to its name, the brand has gained certain popularity. The Tesla logo was designed to make the ideas of electric motors recognizable at the widest level.

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YouTube is the world's top video hosting service created by three former PayPal employees: Steve Chen, Chad Hurley, and Jawed Karim. The service has been around since 2005.

There are barely people on our planet, who do not know the YouTube logo, one of the most iconic emblems ever created. The visual identity of the world's most famous online video portal has been pretty consistent throughout the years and fully based on the original version, created in 2005, until 2017, when the new symbol appeared.

2005 - 2011

The very first logo for YouTube was introduced in 2005 and boasted a logotype, split into two parts: the simple black "You" with the first letter capitalized, and the "Tube", written one white and placed on a gradient three-dimensional rectangle with rounded angles. Resembling the shape of the tv, or a computer screen, the red part of the YouTube logo became a brand's signifier, known all over the globe.

2011 - 2013

The color palette of the logo became darker in 2012, and the glossy texture of the red rectangle was replaced by a matte one. The logo started looking more serious and trendy, showing power, passion, and progress.

2013 - 2015

In 2013 the color palette was switched to a lighter one again, though now the red part of the logo was flat and minimalist. In this version the "Tube" part has no outline and shadow, looking plain and simple, it became strong and elegant at the same time.

2015 - 2017

The redesign of 2015 made the red element darker again, the composition and the typeface of the logotype remained untouched, but with the change of the color the mood also changed - now the emblem looked exquisite and serious.

2017 - Today

A new YouTube logo concept was introduced in 2017, and this is when the emblem we all can see today appeared. The logotype with "Y" and "T" capitalized is still executed in the same sans-serif typeface, but now both parts are written in black and placed on a white background, on the right from a red emblem. The new emblem featured the same shape of a softened horizontal rectangle, but instead of the lettering, there is a white triangle, pointing to the right, and resembling the "Play" button.

Old logo

The earliest YouTube logo version (2005-2011) consisted of two parts; the "You" part written in black letters, and the "Tube" part placed inside what looks like the screen of a vintage style TV, which has rounded corners. The "screen" is bright red, and the "Tube" part is written in white letters. The upper right-hand corner was lighter. Sometimes, slogan "Broadcast Yourself" was added below. The 2011-2013 variety is similar to the previous one, although the rectangle was darker and more solid. The slogan went away around the middle of this version's existence. The next variety appeared in 2013, and it was in use until 2015. The rectangle turned a little lighter, and the "You" part was distinctly black. In both these versions, the TV screen had shadings that made it look somewhat curved.

New logo

The version introduced in 2015 is still in use. It is very similar to its predecessor, but the "TV screen" is lighter red and solid.

Shape

Just like all previous versions, the current one consists of the black "You" and white "Tube" on the red "vintage TV screen". The "curved" shadings were removed, and now the screen part looks completely flat.

The 2017 symbol

The most notable redesign has taken place at the end of summer 2017. For the first time, the red play button with the white triangle was incorporated in the regular logotype. The button was colored pure red (#FF0000). To the right, there was the word "YouTube" in a slightly modified typeface. Unlike the previous wordmark, this version comprised only black letters (#282828).

Emblems "icon"

Like the regular YouTube logo, the icon has undergone several modifications. While the earliest versions included the name of the project given in two lines, since 2011 the icon has been featuring a play button. The proportions of the triangle and the rectangle were altered in 2013, while the shade of red had changed several times until the button was colored pure red in 2017.

Color

The YouTube logo uses three colors: white, black and red - a combination, which creates an appealing mix. It emphasizes excellence, optimism, passion, purity, elegance, and perseverance. These are the qualities that have helped YouTube reach its current height.

Font

The YouTube logo uses a distinctive and recognizable Hevletica font, which was widely used in TV shows in the 1950s.

Icons

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YouTube is the world's top video hosting service created by three former PayPal employees: Steve Chen, Chad Hurley, and Jawed Karim. The service has been around since 2005. There are barely people on our planet, who do not know the YouTube logo, one of the most iconic emblems ever created.