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companies like this one like to give away free gifts in order to have more buyers come buy there stuff thinking they'll get a free gift with it

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burger king thinks its funny that a McDonald's character is ordering at burger king

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Panera uses food that looks all natural and that's why people like it so much because it looks "natural"

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The aspca uses animals that have been abused and neglected to help them get people to donate to them.

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Smart water is using Jennifer Aniston as a celebrity endorsement because they know a lot of people would drink it if she were on a commercial

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This is bandwagon appeal because it says America's favorite mascara saying that everyone likes it and you should too.