# data[].attributes.headline
continual market shift towards electric cars as dominant design, other manafacturers following suit. Being first to manafacture and market these products allows them to have the upper hand in refining the process and developing new technology

# data[].attributes.subject
continual market shift towards electric cars as dominant design, other manafacturers following suit. Being first to manafacture and market these products allows them to have the upper hand in refining the process and developing new technology

# data[].attributes.headline
creating networks specificaly for tesla owners/ users 

# data[].attributes.subject
creating networks specificaly for tesla owners/ users 

# data[].attributes.body
open innovation

Ford adopting assembly line innovation?

# data[].attributes.headline
Intergrating finance firms is advantageous because that sector continues to evolve 

# data[].attributes.subject
Intergrating finance firms is advantageous because that sector continues to evolve 

# data[].attributes.headline
Tesla focussed on keeping everything on brand instead of using seperate firms. Sometimes this allowed the competition to have an advantage but in the long run they've been able to focus on their own innovation and manafacturing, and it also makes their brand more 'exclusive'

# data[].attributes.subject
Tesla focussed on keeping everything on brand instead of using seperate firms. Sometimes this allowed the competition to have an advantage but in the long run they've been able to focus on their own innovation and manafacturing, and it also makes their brand more 'exclusive'

# data[].attributes.body
Ford finance arm

Robotaxis

# data[].attributes.body
in-house work at TESLA

# data[].attributes.headline
The use of franchises to have multiple levels of sales and development

# data[].attributes.subject
The use of franchises to have multiple levels of sales and development

# data[].attributes.headline
Incentivising dealers to realise sales through commission and lucrative vehicle servicing

# data[].attributes.subject
Incentivising dealers to realise sales through commission and lucrative vehicle servicing

# data[].attributes.headline
Ford Finance arm now account for approx. half of profit - exploring new avenues of generating revenue

# data[].attributes.subject
Ford Finance arm now account for approx. half of profit - exploring new avenues of generating revenue

# data[].attributes.headline
Sales and aftersales support delivered through franchises

# data[].attributes.subject
Sales and aftersales support delivered through franchises

# data[].attributes.headline
political influence on the mining industry

# data[].attributes.subject
political influence on the mining industry

# data[].attributes.headline
mass production to achieve affordability - appealing to a wider consumer base

# data[].attributes.subject
mass production to achieve affordability - appealing to a wider consumer base

# data[].attributes.body
Why? electrification of cars

What? electric car roll-out

How? Robots, new manufacturing Facilities (GigaFactories, AI )

# data[].attributes.headline
Using the tesla battery factories for other products not just cars - expanding that part of their manafacturing process 

# data[].attributes.subject
Using the tesla battery factories for other products not just cars - expanding that part of their manafacturing process 

# data[].attributes.body
P- Political Struggle
E
S-
T- new tech/batteries
E
L

# data[].attributes.headline
Refining the manafacturing process to use robots instead of assembly workers

# data[].attributes.subject
Refining the manafacturing process to use robots instead of assembly workers

# data[].attributes.headline
Exploited mass production with further process innovation developing lean supply chains, supporting efficiency and quality

# data[].attributes.subject
Exploited mass production with further process innovation developing lean supply chains, supporting efficiency and quality

# data[].attributes.headline
New feature - Battery instead of fossil fuels to power the car, to combat pollution. Changing of the current dominant design to cope with environmental change. Possibly a new dominant design entering the market, but there are manafacturing challenges to getting the materials needed for batteries.

# data[].attributes.subject
New feature - Battery instead of fossil fuels to power the car, to combat pollution. Changing of the current dominant design to cope with environmental change. Possibly a new dominant design entering the market, but there are manafacturing challenges to getting the materials needed for batteries.

# data[].attributes.body
Tesla moving towards purely electric cars

# data[].attributes.headline
Focus changed from what they featured to how they are manafactured

# data[].attributes.subject
Focus changed from what they featured to how they are manafactured