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In 2020, Rare Beauty was heavily promoted through brand ambassadors on TikTok to advertise throughout the pandemic.

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Selena Gomez is the perfect example of a successful woman. She has battled many health issues and criticism but still pursued a singing career and created a makeup empire. She is one of the wealthiest pop stars of this age and continues to put out new products for consumers to enjoy.

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Selena's brand utilizes social media like Instagram to promote their products.

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Rare Beauty brand ambassadors are all genders, races, and nationalities. The brands motto is that beauty should have no boundaries.

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She also took part in small charities like Island Dogs which saves Puerto Rican dogs as well as State Farm Insurance which promotes safe driving.

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Selena was a part of launching the media center “THE VOICE” at the Children's Hospital of Philadelphia.

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One percent of each sale goes towards the Rare impact fund, which helps those struggling with mental health issues.

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Selena canceled her 2016 Revival tour due to a "psychotic break".

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Rare Beauty
Selena Gomez started her makeup company, Rare Beauty, with 48 foundation shades. This is a large shade range to start out with, making Rare Beauty stand out because of its inclusiveness. She also created concealers, lip products, blush, and eyebrow pencils. The brand has a revenue of about $70 million per year, and is also the most awarded beauty brand of the decade.

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Rare Beauty was launched on September 3rd, 2020 and can found on its personal website and Sephora stores around the world.

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Selena Gomez receives praise because her entire company team is made of many genders, nationalities, and races. Rare Beauty's motto is that "Beauty should have no boundaries."

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2014- began working with stylist Kate Young

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2015- attended Victoria's Secret fashion show with Rihanna

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Selena was born July 22, 1992 in Grand Prairie, Texas. She gained fame from the Disney Channel television show "Wizards of Waverly Place" and later on pursued a music career. She has also been open about her struggle with lupus, getting a kidney transplant, and battling anxiety and depression.

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2016- collaborated with Coach to create a line of leather goods

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2020- launched Rare Beauty on September 3, 2020. The brand opened their website and hit the Sephora stores in North America, later becoming available in Europe, Asia, and the Middle East.

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2021- Appeared on the front cover of Vogue Magazine, promoting the brand.