# data[].attributes.attachment_link.title
11 Excellent Email Marketing Infographics

# data[].attributes.attachment_link.description
Despite the common misconception that email is loosing its competitive edge from the emergence and popularity of social media marketing, it's still v

# data[].attributes.attachment_link.title
11 Excellent Email Marketing Infographics

# data[].attributes.attachment_link.description
Despite the common misconception that email is loosing its competitive edge from the emergence and popularity of social media marketing, it's still v

# data[].attributes.headline
2012 Email Statistics That Impact Your Business 

# data[].attributes.subject
2012 Email Statistics That Impact Your Business 

# data[].attributes.attachment_link.readable_text
Have you ever wondered how many people view their email on a mobile device, or how many emails are sent and received per day? Check out our 2012 email statistic infonugget for all the details.
This content originally appeared on Skadeedle.com, which is now part of VerticalResponse.
© 2013 - 2018, VerticalResponse. All rights reserved.

provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. Our mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns.

# data[].attributes.attachment_link.title
2012 Email Statistics That Impact Your Business [Infographic]

# data[].attributes.attachment_link.description
Have you ever wondered how many people view their email on a mobile device, or how many emails are sent and received per day? Check out our 2012 email statistic infonugget for all the details. This content originally appeared on Skadeedle.com, which is now part of VerticalResponse. © 2013 - 2018, VerticalResponse.

# data[].attributes.attachment_link.readable_text
Competencies

This lesson teaches the following competencies:

1. Know the appropriate and inappropriate uses of e-mail.

2. Always respond as quickly as possible to e-mails.

3. Always remain courteous, direct, and professional; write nothing you wouldn't say in a face-to-face business setting.

4. Communicate negative issues focusing on the issue, not the person.

5. Use a businesslike tone and address the reader directly using "I" and "you."

Introduction

E-mail is certainly a useful tool. For private users, it's a way to keep in touch with friends and relatives. E-mail at this level is often informal, uses emoticons :) and slang, and in many ways resembles casual, conversational communication.

At the corporate level, e-mail allows professionals to solve problems, conduct business, collaborate, and keep in touch in a manner sometimes more convenient than phone calls, faxes, and in-person contact.

Business people should not confuse the two uses. Writing and content appropriate for personal e-mails may not be appropriate for corporate e-mails. This lesson focuses on the appropriate uses for e-mail and some conventions any writer should follow in an e-mail message.

1. Appropriate and Inappropriate Uses for E-mail

The purpose of workplace e-mail is to communicate ideas and information among departments and individuals. E-mail accomplishes business objectives. If a message is not limited to business activity, it becomes another message clogging an already overloaded system. Follow these guidelines:

1. Don't send personal messages. Office e-mail is the property of the company that pays for the e-mail system and should be used for company business. If you want to meet for lunch, call.

2. Don't send a message in an e-mail that really should be spoken directly to the person. E-mail has become a convenient way of avoiding having to look someone in the eye when the writer delivers the bad news. If the content is about a personnel issue that is sensitive or likely will cause some negative feelings, talk on the phone, talk sitting with the person in the office setting, or talk over lunch--but talk. Leave e-mail for non-personal business issues.

3. Don't send confidential information by e-mail. E-mail is more like a postcard than a private letter. Always assume that e-mail may be misused, misdirected, or intentionally forwarded by others. If you must convey confidential information, send a letter or speak in person.

4. Don't send unnecessary e-mail. Remember that taking time out to read e-mail is always a distraction that becomes worse as the amount of mail sent increases year by year.

5. Remember that your e-mail messages become your image, professional and otherwise, in the reader's perception of you and your company.

Exercise: Appropriate E-mail Uses

In the boxes below are situations that might be used for e-mail. Based on what you have learned so far, state under each why it is an appropriate or inappropriate topic for e-mail. If it's a shade of gray rather than black or white, explain that. Then click on the "See an explanation" to see why it would or would not be appropriate.

2. Always Respond as Quickly as Possible

You probably have received e-mails you've put off responding to or did not respond to at all. Perhaps these mails were unclear and wordy, or dealt with unpleasant or unnecessary subjects. Or perhaps you simply didn't have enough information to respond at the time.

However, you should always respond to your e-mails. To ignore an e-mail is unprofessional and rude. It also wastes everyone's time, since the sender may have to contact you by phone or in person. Always respond to your e-mails, even if it's only to acknowledge you can't provide a meaningful response right away. An e-mail saying "I can't write much now" is far better than no response at all.

3. Always Remain Courteous, Direct, and Professional.

Always be courteous, direct, and professional. Remember that electronic transmissions are NOT private. They could be circulated around the customer's company, a competitor's company, or upper management in your own company. They have been and will continue to be used as evidence in court cases. If the topic of your communication is sensitive, use a more secure form of communication.

1. Don't say anything you wouldn't say in a face-face meeting in a business setting. Corporate e-mail is not a place to vent frustration.

2. Don't use irony or sarcasm. Because the subtleties of voice or body language are missing, your message may lead to misunderstandings. Be careful about humor when it could be misinterpreted.

3. Don't put your anger into writing. It leaves a permanent record you may be sorry about later. E-mail can be a tempting forum for venting since it allows you to express anger without having to confront someone face to face. But it is an inappropriate medium. Use the real strength of e-mail that allows you to cool down and consider what you say carefully to communicate messages that let the reader know your point, but don't burn.

Example:
You receive the following e-mail from someone in the company:

Hey Melissa,

Whatever were you thinking in the meeting today? That report of yours . . . what was that all about? You were off the track without a train, in my opinion. Disorganized presentations like that will never get off the ground. Get a clue.

Brett

The writer should not have been abrasive. However, your response should be professional without being stiff, direct without being confrontational:

Brett:

I understand why you saw my comments as disorganized. When we were asked to bring in creative ideas for brainstorming, that's what I did. To me, creative means imprecise (disorganized) ideas that aren't yet set in stone.

I value your input on our committee report. So, let's get together for one more work session before our next meeting.

Melissa

Remember, reacting to someone else's anger will only lead to more anger. Your best bet is to defuse the anger as much as possible. Make the buck stop with you.

Don't Gossip

You lose your personal identity when you sit in the company's chair at the company's computer to respond to the company's e-mail. Remember that you are not buddies with the reader, even if you have been working with him or her for ten years. Reserve gossip for your time having coffee after work.

Example:

You receive this e-mail from a friend in the company:

Joan:

I'm so glad you finally got this mess straightened out! You seem like the only sharp shooter in your whole company. I didn't believe for an instant that Human Resources lost my forms, but that's what they told me yesterday. I think it's an out and out lie! At least I can count on your honesty. I don't know how you can stand to work here.

Marty

You respond:

Marty:

It does seem incredible that Human Resources could have lost your forms. Perhaps they were just filed incorrectly. I know from working with them that they handle thousands of personnel files daily and are overworked.

Thanks again for writing. I appreciate your kind words and am always happy to help a friend!

Joan

4. Communicate Negative Messages Focusing on Issues, Not the Person

Always prefer to communicate about negative issues in person or on the phone rather than in an e-mail. However, if you believe that the issue is not negative enough to require face-to-face communication, or if the circumstances are such that you are not able to communicate face-to-face or on the phone, follow these guidelines for writing e-mails containing content that the reader may receive negatively.

One unfortunate consequence of using e-mail rather than the phone or face-to-face conversation is that e-mails have become an easy medium for venting anger. The person isn't on the other end of the phone or standing before you. It becomes much easier to write things you wouldn't say.

If it hasn't happened to you, it will eventually. Someone will use harsh and blaming language to set you straight in an e-mail rather than calling or speaking to you in person. After all, it's a lot more comfortable to dash off an e-mail so you don't have to talk openly with someone. That makes it easier to be harsh because the person isn't wincing in front of you when you write the words.

Be tactful and remember that you will have to work with this person. Make the issues clear, but focus on them without being harsh and blaming. The e-mail medium makes it too easy to be abrasive. Consciously avoid it.

The strength of e-mail is that you can consider carefully what you communicate before sending it. You can calm down and delete the harsh language but make sure the issue is clear. Use that strength to build the relationships you want in the company. Use e-mails to help people become more competent and to build your relationship so you can work together more easily.

Example:

You receive this e-mail from a new intern in the mailroom:

Mr. Garcia,

I can't believe this. I found that contract you've been asking about. It was stuck under a seam in the mailbag. I'm really sorry. I hope this has not caused you any panic. From now on, I'll make sure I shake the bag upside down real good before I start my daily mail sorting.

Anthony

You respond:

To: Anthony Holden, intern

Mail Room Staff:

Yes, Anthony, that letter was a very important contract, as you know. I'm certainly glad to learn that, in fact, it was mailed as my client confirmed.

I'm thankful you found it. Now, everything is in place to start negotiations. Again, thanks for updating me, and thanks for your effort to double-check in the future. That's all anyone can do.

Carlos Garcia

Remember that mistakes do happen and that the person reading your message is someone you work with on a regular basis. Don't say anything in the e-mail you wouldn't say in person.

Exercise: Using E-mail to Communicate Mistakes

Assume you're an account manager for a software company. Your company is working on a project for a client, and you are the direct liaison with the client. They're expecting a finished product by the end of the week. The finance department of your company is to send you some test data so you can test the program. They haven't done it for two weeks. You've asked for it daily. The department manager, Francis Daschell, tells you it's your problem because the timeline was too tight and her department has other things to do. You know it's a power struggle between her and your boss.

You receive this e-mail from Francis:

Derrick:

I would appreciate it if you would stop sending e-mails about the data. We'll get it together when we have time. Just get the backbone to tell your client the data will be delayed a week or two. Then next time consult me before you set deadlines that involve my department.

Francis

In the box below, respond to Francis.

Derrick keeps his response businesslike and cordial. Showing frustration or being defensive won't accomplish his business goals, and he'll have more difficulty with Francis in another day when he needs her help. A calm, positive response always has benefits for both the writer and reader in the future.

5. Use a Businesslike Tone and Address the Reader Directly.

Address the reader directly. You are writing to an individual, not a committee or the public. If you are writing to a group, you should still refer to the reader as "you."

Maintain an informal business tone. Avoid being chatty and too informal. Your writing can be cordial and friendly without being overly loose and informal.

This e-mail is too informal:

Hi Ben,

Well I guess this is April Fools Day in January . . . I can't believe we didn't send the form you asked for. You know how it gets when you're buried up to your eyeballs in paper, sorry. We'll shoot it to you el pronto.

Flo

This revision uses the personal "I" and "you" stance, is cordial, but maintains a professional, business tone:

Hello Ben,

I'm sorry you didn't receive the form we promised to send to you. I'm not sure what happened to your request, but I am sure I'll put the form in the mail right after I finish this e-mail. You'll receive it in two or three days.

Again, accept my apologies for your not receiving the form. If you have any questions about it, call me at 412 555-3234 or e-mail me at Florence.taylor@motioncorp.com.

Flo

# data[].attributes.attachment_link.title
Writing Clear, Effective E-mail: Lesson 1

# data[].attributes.attachment_link.description
Competencies This lesson teaches the following competencies: Know the appropriate and inappropriate uses of e-mail. Always respond as quickly as possible to e-mails. Always remain courteous, direct, and professional; write nothing you wouldn't say in a face-to-face business setting. Communicate negative issues focusing on the issue, not the person.

# data[].attributes.attachment_link.readable_text
Our courses for Business English are designed for both working professionals and students. They include print and digital materials to suit teaching needs in a range of different scenarios.

We also have a selection of ESP materials, including English for the Military, English for Law Enforcement and Aviation English.

# data[].attributes.attachment_link.description
Our courses for Business English are designed for both working professionals and students. They include print and digital materials to suit teaching needs in a range of different scenarios. We also have a selection of ESP materials, including English for the Military, English for Law Enforcement and Aviation English.

# data[].attributes.attachment_link.entities[].name
Managing Partner Certified Public Accountant Kweit Mantell & Delucia LLP

# data[].attributes.attachment_link.entities[].name
International Association of Black Actuaries

# data[].attributes.attachment_link.entities[].name
Executive Communication & Business Writing

# data[].attributes.attachment_link.description
Email Etiquette .......becoming fluent in today's preferred form of business communication. Speaker: Russel Mantell, Managing Partner Certified Public Accountant Kweit Mantell & Delucia LLP Author of tens of thousands of emails Topics discussed: - Observing proper email practices and protocol - How to void common pitfalls when sending e-mails - professional vs.

# data[].attributes.attachment_link.readable_text
To: joeanderson@mariagroup.com

Dear Mr. Anderson,

This e-mail is regarding your today's meeting schedule. Your meeting with Mr. Hamilton, Marketing Manager from Adriana Group of Industries has been fixed in order to discuss the new business strategies. You will meet Mr. Hamilton at sharp at 10 am in meeting room for which the points of discussion have already been mailed to you. Mr. Robeson will join you later to evaluate the progress of meeting. Kindly find the attached meeting schedule for further clarifications.

The report of yesterday's outsourcing results has been submitted to the marketing department, but I am still waiting for the monthly report of this department as it is already two days late. All the invoices of last two days have been registered with the accounts department for payment clearance. I am in the process of preparing the latest schedule by collecting sufficient information.

If there is any query, please let me know to assist you.

Yours Sincerely,

Rose Margret

Category: Office Emails

# data[].attributes.attachment_link.description
To: joeanderson@mariagroup.com Dear Mr. Anderson, This e-mail is regarding your today's meeting schedule. Your meeting with Mr. Hamilton, Marketing Manager from Adriana Group of Industries has been fixed in order to discuss the new business strategies. You will meet Mr. Hamilton at sharp at 10 am in meeting room for which the points of discussion have already been mailed to you.

# data[].attributes.attachment_link.description
Writing a formal email can seem like a daunting task since email is so often used for personal and informal purposes. If you need to write an email to a teacher, boss, business contact, government agency, or other recipients that requires...

# data[].attributes.attachment_link.readable_text
If you want to get ahead in the workplace, follow The Etiquette School of New York's "Top 10 Email Etiquette Dos for the Professional."
The Top 10 Dos

Use the subject line to state the purpose of the email. An email with a relevant, or specific subject is more likely to be read. For short email, you can use the subject line only: "I'll meet you at 1:00 p.m. today for lunch in the reception area.

When there is more than one recipient list them alphabetically. Or according to hierarchy. It avoids offending anyone. Why is his name first?

Keep emails brief. In this age of information overload, it's important to keep emails brief. You don't, however, want to come across as rude. Try to add some "nicety" like "I hope you had an enjoyable holiday season" before getting to the subject. It's a bit like small talk before a business meeting.

Be cautious with reply all. If you receive an email that was sent to a number of people, including yourself, think about who needs to see your reply; you don't always need to send it you all of the recipients. In fact, often, you should not-particularly if it is a sensitive issue.

Respond to emails within the day they are sent. If someone sends you a question and you don't have an answer or the time to fully answer it, a simple acknowledgment with a promise that you will give the email your full attention at a given point is preferable to not answering it at all.

Do use uppercase and lowercase letters and check your spelling and punctuation. An email in all caps is hard to read. Using all uppercase letters is considered shouting and is rude. As an alternative, use the asterisk or exclamation point to emphasize key words. Spelling mistakes or grammatical errors reflect badly on you, making a negative impression. So always proof your emails before pushing the send button.

Do use the telephone or meet with someone in person if you have confidential information to share with them. Emails can be duplicated, forwarded or printed, so don't send or say anything in an email that you wouldn't want repeated to the entire company. Remember, there is no such thing as privacy in cyberspace.

Skip the fancy decorations. Flashing symbols, bouncing smiley faces, known are emoticons, and vivid colors should be left for personal emails; they are very unprofessional.

Avoid sarcasm or subtle humor. If you are not well acquainted with the recipient or are dealing with foreign clients who often don't understand our sarcasm or humor, it is better to keep the tone of your email formal and polite.

Avoid mood mail. It is better to avoid sending an email that contains strong emotions. If you are angry or upset with someone, take time to calm down before writing the email. Emails should be especially avoided in circumstances, such as firing or reprimanding someone, or ending a contract. If you feel that your email may be misinterpreted or that you will regret sending it, file it in your drafts folder and look at it again later before sending it, or perhaps not sending it.

Check out the video of Patricia Napier-Fitzpatrick on CBS News talking more about the dos and don'ts of E-mail etiquette HERE

# data[].attributes.attachment_link.title
Top 10 Email Etiquette Dos for the Professional | Etiquette School of New York

# data[].attributes.attachment_link.description
If you want to get ahead in the workplace, follow The Etiquette School of New York's "Top 10 Email Etiquette Dos for the Professional." The Top 10 Dos Use the subject line to state the purpose of the email. An email with a relevant, or specific subject is more likely to be read.

# data[].attributes.headline
Email Etiquette: The 5 Important Things We Often Forget

# data[].attributes.subject
Email Etiquette: The 5 Important Things We Often Forget

# data[].attributes.body
From Business Insider

# data[].attributes.attachment_link.readable_text
Mike Nudelman / Business Insider
It's easy to see why email is the preferred form of communication in today's workplace.

Smartphones allow us to send and receive messages from anywhere. It's convenient, and you aren't afraid that you might be interrupting someone by texting or calling them on the phone.

But it's this convenience that leads people to making embarrassing mistakes that may be detrimental in a professional interaction. For example, you could easily miss a spelling error while typing out an email on your phone or come off as too casual or unprofessional in tone or content.

Career coach Barbara Pachter outlines modern email etiquette rules in her latest book "The Essentials Of Business Etiquette." We pulled out the most important ones you need to know:

1. Include a clear, direct subject line.

Examples of a good subject line include "Meeting date changed," "Quick question about your presentation," or "Suggestions for the proposal."

"People often decide whether to open an email based on the subject line," says Pachter. "Choose one that lets readers know you are addressing their concerns or business issues."

2. Use a professional email address.

If you work for a company, you should use your company email address. But if you use a personal email account - whether you are self-employed or just like using it occasionally for work-related correspondences - you should be careful when choosing that address, says Pachter.

You should always have an email address that conveys your name so that the recipient knows exactly who's sending the email. Never use email addresses (perhaps remnants of your grade-school days) that are not appropriate for use in the workplace, such as "diva@..." or "babygirl@..."

3. Think twice before hitting "reply all."

No one wants to read emails from 20 people when it has nothing to do with them. They could just ignore the emails, but many people get notifications of new messages on their smartphones or distracting pop-up messages on their computer screens. Refrain from hitting "reply all" unless you really think everyone on the list needs to receive the email, says Pachter.

4. Use exclamation points sparingly.

If you choose to use an exclamation point, use only one to convey excitement, says Pachter.

"People sometimes get carried away and put a number of exclamation points at the end of their sentences. The result can appear too emotional or immature," she writes. "Excla mation points should be used sparingly in writing."

5. Be cautious with humor.

Humor can easily get lost in translation without the right tone or facial expressions. In a professional exchange, it's better to leave humor out of emails unless you know the recipient well. Also, something that you think is funny might not be funny to someone else.

Pachter says: "Something perceived as funny when spoken may come across very differently when written. When in doubt, leave it out."

6. Know that people from different cultures speak and write differently.

Miscommunication can easily occur due to cultural differences, especially in the writing form when we can't see each other's body language. Tailor your message depending on the receiver's cultural background or how well you know them.

A good rule to keep in mind, says Pachter, is that high-context cultures (J apanese, Arab, or Chinese) want to get to know you before doing business with you. Therefore, it may be common for business associates from these countries to be more personal in their writings. On the other hand, people from low-context cultures (German, American, or Scandinavian) prefer to get to the point very quickly.

7. Reply to your emails - even if the email wasn't intended for you.

It's difficult to reply to every email message ever sent to you, but you should try to, says Pachter. This includes when the email was accidentally sent to you, especially if the sender is expecting a reply. A reply isn't necessary, but serves as good email etiquette, especially if this person works in the same company or industry as you.

Here's an example reply: "I know you're very busy, but I don't think you meant to send this email to me. And I wanted to let you know so you can send it to the correct person."

Aside from these email tips, always make sure to proof your messages so that there aren't any jarring mistakes that make you seem unprofessional. Pachter advises to always add the email address last so that the email doesn't accidentally send before you're ready.

# data[].attributes.attachment_link.title
7 Email Etiquette Rules Every Professional Should Know

# data[].attributes.attachment_link.description
It's easy to see why email is the preferred form of communication in today's workplace. Smartphones allow us to send and receive messages from anywhere. It's convenient, and you aren't afraid that you might be interrupting someone by texting or calling them on the phone.

# data[].attributes.body
Presentation

# data[].attributes.body
professional e-mail conduct

# data[].attributes.attachment_link.readable_text
The dos

The following rules will help your emails look professional and get your message across.

1. If action is required, state what you want on the Subject line.

2. Bold people's names when asking questions. For example: " Ryan: What is the status of the project?" If you're using Outlook 2016 with Microsoft 365, consider using @Mentions.

3. Limit the number of people to whom you send a message to those who need to read it.

4. Use a signature when appropriate, but keep your signature simple, short, professional, and if possible, free of graphics.

5. Acknowledge messages that require a more extensive response. If you are too busy to respond with a full answer right away, let the sender know that you are looking into the issue and will respond by a certain time or date. Flag the message to remind yourself to reply later.

6. Use High Importance ( ) sparingly.

Note: Even if you have set up a delayed send rule, marking a message with High Importance causes it to be sent immediately.

The key to writing good email messages is to empathize with your recipients.

Follow up: Flagging on send

When you are sending a message to someone from whom you need a response, do the following:

Flag it for yourself on send.

When you take these three steps, you know that your next action is to send another message or look for a response.

Tip Reminding yourself to send another message is often more effective than flagging the message for your recipient. Similarly, when you promise to do something in a message, flag it for yourself so that you have a task in your To-Do Bar to remind you.

Top of Page

The don'ts

1. Don't attach flags or High Importance to every message you send. Your recipients will learn to ignore them.

2. Don't send a Reply to All to a distribution list or contact group asking to be removed. Ever.

Top of Page

Rules for contact groups and distribution lists (DLs)

If you are responding to a large contact group, follow all of the email Dos and Don'ts.

If you need more information from one individual or are investigating the issue separately, respond to the whole distribution list to let everyone know that you are responding and then reply to the individual separately. Be sure to respond to the distribution list after the issue is resolved with the resolution. Doing so allows the resolution to be referenced by other people on the distribution list.

How to redirect people

If someone sends a message to a distribution list that you are a member of, and the message would be better answered by someone else or another distribution list, do the following:

1. Have replies sent to the correct distribution list or person.

2. Do not put the original distribution list on the Bcc line because your message will not be filtered by other people's rules. Rather, leave the distribution list on the To or Cc line.

How to be removed from a DL

If you receive mail from a distribution list that you do not want to be on, send a message to your network administrator or to the owner of the distribution list and ask to be removed. Do not reply to the whole distribution list. To find the DL list's owner, double-click the distribution list name.

How to use inline comments

Adding inline comments to e-mail you receive is a convenient way to answer questions and respond directly to issues. It is considered a best practice to do the following:

1. In your message, mention that you are commenting inline. For example, include "See additional comments below."

2. Differentiate your text from the original message. Some suggestions include:

Changing the font color

Pre-pending your name or initials in brackets, for example, [Melissa], [MM]

Changing the font to italic or bold or both

3. Do not delete anything you did not write.

Top of Page

When to use Bcc

Use the Bcc feature to remove people from an email conversation when you deem that they no longer need the extra email or if the conversation topic has changed.

For example, if you are one of five people who receive a question and you want to answer it, move the other four people to the Bcc line and state something like "Bcc'ing Joe, Jeff, James, and Jennifer. Here's the answer..." Future messages will then be between only you and the original sender.

Do not use Bcc to let a third party (such as your manager) know about a sensitive message. The Bcc recipient may not realize that he or she has received a Bcc and may respond to everyone, exposing that he or she received a Bcc. This may come across as sneaky behavior on your part.

Rather than using Bcc to inform a third party of an issue, forward the message after you send it.

Preparing for vacation

If you're using Outlook with Microsoft 365, an Outlook.com, Hotmail.com, or Live.com account, or a Microsoft Exchange account, you can set up an out-of-office message to let people inside your organization know that you're gone.

As a best practice, follow the advice in Add time away from the office to coworkers' Outlook calendars.

If you or your administrator has created a shared vacation calendar, be sure to post your vacation there. If everyone is using the shared calendar, you don't need to send a separate meeting request to let everyone know you are away, as the article referenced earlier suggests, but an e-mail message can act as a good reminder.

About the author

Patricia Eddy is the lead content writer for Outlook Desktop. She's a former Outlook MVP and the author of several books on very old versions of Outlook. She lives in Seattle where she enjoys reading and playing the guitar.

Top of Page

# data[].attributes.attachment_link.title
Outlook Best Practices: Write great email

# data[].attributes.attachment_link.description
The following rules will help your emails look professional and get your message across. If action is required, state what you want on the Subject line. Bold people's names when asking questions. For example: " Ryan: What is the status of the project?" If you're using Outlook 2016 with Microsoft 365, consider using @Mentions.