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After making my mind map, I have decided to specifically target plastic pollution in densely populated cities. My target audience will be anyone who can use the internet and those who live in densely populated cities. This will be done from the point of view of someone who is concerned about the environment but does not live in a polluted city.

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I want my promotional video to have an optimistic and friendly tone to it. This is because most videos related to plastic pollution are often informative but bleak, which may bring people down.

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Out of all the 80 ideas I had created, I decided to do my promotional video on plastic pollution. I will bring awareness to this issue with an internet browser that is designed to combat plastic pollution in densely populated cities.

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This product will be targeted toward anyone who uses the internet, particularly those who care about the environment and want to make a change.

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WRITTEN SOURCE 1: Cook CR, & Halden RU 2020, 'Ecological and health issues of plastic waste', in TM Letcher (ed.), Plastic Waste and Recycling: Environmental Impact, Societal Issues, Prevention, and Solutions, Elsevier Science & Technology, SAGE, pp. 513-527.

This source is about the effects plastic waste has on humans and the environment. It specifically talks about the connection microplastics have with diseases such as diabetes and cancer. This is useful to my topic because it covers a lot of ground regarding what is at risk of being polluted by plastic.

WRITTEN SOURCE 2: Agarski B, Vukelic D, Micunovic MI & Budak I 2019, ‘Evaluation of the environmental impact of plastic cap production, packaging, and disposal’, Journal of Environmental Management, vol. 245, pp. 55–65.

This source is about the consequences that high-density polyethylene (HDPE) plastic caps had on the environment. This is useful to my chosen topic because it talks about a specific type of plastic and how its manufacturing process can have a negative impact on the environment.

WRITTEN SOURCE 3: Rajput A, Kumar R, Gupta A & Gupta S 2022, 'Microplastics in the Air and Their Associated Health Impacts', in A Ahmad, P Singh, & D Tiwary (eds.), Plastic and Microplastic in the Environment, John Wiley & Sons, Incorporated, Hoboken, New Jersey, pp. 84-102.

This source is about the emergence of microplastics as a pollutant. It also talks about the increase in plastic use over time and how much it costs annually. This is useful to my topic because it is something my promotional video will divulge in.

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WEEK 2 - Annotated Bibliography (Video 1)

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WEEK 2 - Annotated Bibliography (Video 1)

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REFERENCE: OceanHero 2021, OceanHero, OceanHero, viewed 3 April 2023, <https://oceanhero.today/>.

This video is about the search browser OceanHero, which helps clean oceans by removing one plastic bottle per 100 shells. The shells are found at random as people browse the web. This is a very effective video because it gets its message across quickly. It also has pretty visuals. The only downside is that it may be a little bit outdated as this is from 2021. I will be taking some inspiration from this video, particularly its pacing.

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WEEK 2 - Annotated Bibliography (Video 2)

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WEEK 2 - Annotated Bibliography (Video 2)

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REFERENCE: Agrawala S 2022, How Can We Reduce the Environmental Impact of Plastics?, video, YouTube, 22 February, viewed 4 April 2023, <https://youtu.be/MAoBi9bK7c8>.

This video talks about how much plastic has been generated in recent years, as well as the efforts that have been made to reduce the manufacturing and use of single-use plastics. What's good about this video is the inclusion of graphs, images alongside the presenter, and the use of subtitles. However, the information does not have references. My promotional video will be different from this because I will include footnotes whenever I present data and facts in it.

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How Can We Reduce the Environmental Impact of Plastics?

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WEEK 2 - Annotated Bibliography (Video 3)

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WEEK 2 - Annotated Bibliography (Video 3)

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REFERENCE: The Ocean Cleanup 2021, How System 002 Works | Cleaning Oceans | The Ocean Cleanup, video, YouTube, 20 October, viewed 4 April 2023, <https://youtu.be/31gFN3vP_0g>.

This video shows how System 002 cleans up plastic without harming the marine life. It is an example of how plastic in the ocean is cleaned up. What I like about this video is how the plastic collection process does not harm marine life. However, the video does not show where the plastic waste will be taken to. My video will be different from this because I will have a variety of information related to plastic pollution.

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How System 002 Works | Cleaning Oceans | The Ocean Cleanup

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First design for the search browser logo. 

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I feel a bit uncertain about this course because despite having done this before, I could not finish the final assignment.

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An example of a clean up campaign based in Australia.

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REFERENCE: Clean Up Australia 2023, About Clean Up Australia, Clean Up Australia, Clean Up Australia Ltd., viewed 3 April 2023, <https://www.cleanup.org.au/about-us>.

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Clean Up Australia inspires and works with communities to clean up, fix up and conserve our environment. We know Australia's waste challenges can't be solved in one day - we need to change our attitudes and behaviour when it comes to waste. How will you Step Up?

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The reason why I chose this font was because it has a minimalist look to it. It is easy to read and it will suit my logo design.

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I also liked this font because it's not as generic as the previous font. I may end up changing my mind and use this font as part of my logo design. If not, I may use it for my headings.

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ATTENTION - Customers may find this product advertised on their computers as a banner and a pop-up in its early stages. To further increase brand awareness, video advertisements of the product may be shown in online articles in websites about technology.

INTEREST - For those living in cities with high levels of plastic pollution, a group of volunteering cleaners may begin to form. Those living in cleaner cities may start to see seminars being hosted at universities and conventions.

DESIRE - By using this product, customers can help contribute to the removal of plastic pollution in densely populated cities, as well as the implementation of air purifiers and common household plants that can remove toxic pollutants left by plastic.

ACTION - As a result, the air quality begins to improve at a steady pace. To help keep a stable stream of customers, biweekly updates on the cleaning efforts may be introduced to show the customers what they are contributing towards by using the search browser.

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1. Misconceptions about Microwaves
2. Where Does the Recycling Go?
3. Plastic Pollution
4. How to Stop Doomscrolling
5. Internet Then and Now
6. The Hazards of Constant Social Media Usage
7. How to Keep Up a Good Posture
8. How to Entertain Yourself When the Wifi Goes Down
9. Leather vs. Pleather
10. The Importance of Being Hydrated
11. How to be more Optimistic
12. The Evolution of Technology
13. Microplastics and their Health Risks
14. How Bad is the Cost of Living Crisis?
15. How to Reuse Old Clothes
16. How Video Games Help People
17. How Reliable is Public Transportation?
18. How Car Dependency Isolates People from their Communities
19. The Exploitative Nature of Downloadable Content in Video Games
20. The State of Women's Rights in the 2020s
21. Fun Facts about Cats
22. The Death of Teen Hangout Spots
23. Why People Should Be More Scared About Driving
24. The Jaws Effect
25. Fatphobia in the Early 2000s
26. How Far Can Advertisements Go?
27. Why Speeding is Bad
28. Physical Media vs. Digital Media
29. Touchscreens vs. Buttons
30. Climate Change
31. The Housing Crisis and How it Affects Young People
32. The Effects Light Pollution has on the Night Sky
33. Why Flip Phones Should Come Back
34. Consumerism
35. Advertisements Then and Now
36. Sustainable Fashion
37. The Hazards of Being Iron Deficient
38. The Importance of Vitamin D
39. Why Exercise is Important
40. Why Sleep is Important
41. How Caffeine Helps with Headaches
42. How to tie your Shoelaces
43. How to Make Coffee
44. The Effects of Tinnitus
45. How to be safe in the Kitchen
46. The Importance of Hand Hygiene
47. What is Sleep Hygiene?
48. How to Make Toast
49. Road Safety
50. Anti-Smoking
51. Anti-Vape
52. How to be Safe in the Sun
53. The Cultural Importance of Food
54. The Importance of Stretching before Exercising
55. How to Wake up Early
56. How to Clean your Room without getting Overwhelmed
57. How to Repurpose Old Clothes
58. Tips on how to take care of your Cat
59. Body Positivity
60. Polycystic Ovarian Syndrome Awareness
61. Mobile Games
62. Food and Drinks
63. Places and Venues
64. New Album
65. New Store
66. New Tool
67. Tourist Destinations
68. Public Transport
69. Movie Trailer
70. Video Game Trailer
71. Insurance Companies
72. Law Firms
73. Arcades
74. Festivals
75. Dating Websites
76. Museums
77. Germs and Bacteria
78. Dental Care
79. Reduce, Reuse, and Recycle
80. Gardens

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At the beginning of my promotional video, two short clips of different cities, one polluted and the other hygienic will be included as a side-by-side comparison. Then, the first call to action (downloading the browser) will show up.

Next, I start listing the benefits of downloading the browser, as well as some facts about the consequences of plastic pollution.

The video will end with another call to action (telling customers to visit the website for more information). The majority of the video will be done in a pixilation style with paper cutouts.

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I chose this colour palette because they are bright and easy on the eyes. I may not use all colours listed here because five might be too much to use for my website and promotional video. I will use four of the colours which will be green, blue, pink, and white. I picked blue because it's a calming colour and the colour of the sky. I picked green because it's the colour of nature. I picked pink because it is softer than red. I picked white because it will be the colour for the text boxes on my website.

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BLUE HAT - Before I start filming, I would need to do a bit of research. Then, I would start making my props. Next, I would begin filming using my phone. After that, I would edit it and embed it into my website.

WHITE HAT - First, I would need to research the health and environmental effects of plastic pollution in densely populated cities in countries like India and China. Then, I would need to find out about other efforts made to combat plastic pollution in those countries.

RED HAT - The audience would feel uncomfortable and shocked knowing about the consequences of plastic pollution at first. However, I would want them to feel optimistic when I show them the effort made to combat pollution.

GREEN HAT - I can be creative with my promotional video by making it into a pixilation-style video to help keep it fresh and interesting. I would also use bright colours to help attract the attention of customers.

YELLOW HAT - Positives and benefits may include the audience passing links to the web browser to people they know, resulting in increased awareness and revenue.

BLACK HAT - I would have to watch out for the deadline so that I can finish the video on time and not rush. I would also need to use reliable sources when researching for information.