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-Arthur Karakoumouchian

-He started as a mechanic in a Porsche dealership, and ended up having his own car garage in Paris, and collaborating with Porsche to create a 1 of 1 car. He is known by many people whether its in the music/fashion/car industry

-https://christophorus.porsche.com/fr/2021/401/911-love-arthur-karakoumouchian.html

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-Lartdelautomobile

-Founded in 2011 by Arthur Karakoumouchian in France

-The brand has collaborated with fashion brands, or even music artists (ex: cars in music videos)

-First time that cars and fashion were combined in a garage ; collaborations with Porsche, Vans, Carhartt ;

-Recent news : merch drop, interview with VOGUE

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-Advertising

-Why ? Because it can truly change the image of your brand, and how successful it becomes

-Key challenges of advertising : reaching the right audience, emotions, seek the attention of the public/client, budget, creativeness, transparency