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These videos are well presented and show their bags very well. My promotional video will stand out from these as it will provide a simple bag with innovative technology. The video by Global (2020) was very well presented and I believe suits their audience very well, the upbeat music that goes along with it combine with the quick transitions is reflected upon young people today. I hope to attain a similar feel with my advertisement though don't believe I have the facilities to achieve the same feel, I believe mine will look more like the Society6 (2016) one with a more contemporary feel. Therefore I believe that my video will stand out against these examples I have provided

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(Global 2022)

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(Society6 2016)

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Leather Bag Product Video Commercials for Finelaer.

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Leather Bag Product Video Commercials for Finelaer.

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(Education 2020)

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Leather Bag Product Video Commercials for Finelaer.

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Ashkenazi, I & Epshtein, Y 1998, 'Alternations in plasma volume and protein during and after a continuous 110-kilometer March with 20-kilogram backpack load', Military Medicine, vol. 163, no. 10, pp. 687-691.

Alternations in plasma volume and protein during and after a continuous 110-kilometer March with 20-kilogram backpack load.

During this study, 22 men aged 19 or 20 participated in a 24-hour, 110-kilometre march whilst carrying a 20-kilogram backpack, throughout the march and during their recovery, the contributors were analysed on their plasma quantity and protein content (Ashkenazi & Epshtein 1998, p. 687). Throughout the march, the body weight loss ranged from 2.7% to 5.0% of the prior weight, although steadily increased up to 0.3% after 72 hours of recovery. Their plasma considerably declined during the march and continued to decrease during the first 48 hours of recovery, after 48 hours of recovery their plasma volume increased past the initial level prior to the march and continued to increase after 96 hours of recovery (Ashkenazi & Epshtein 1998 p. 688). The protein concentration followed the path of both the albumin and globulin content and slightly increased during the march before reducing during the first 48 hours of recovery and then increasing again over the initial pre-march tests. The sodium content, similar to the plasma content decreased during the march and the first 48 hours of recovery before increasing past the initial test prior to the march (Ashkenazi & Epshtein 1998 pp. 688-690). In the first 24 hours of recovery, it was noted that the participants experienced a build-up of fluids in their lower limbs though it is unknown if the cause was the effect of the march on the body or the added weight of the exercise (Ashkenazi & Epshtein 1998, p. 690). This article could benefit by comparing it to a study of the same exercise without the 20kg load on the same individuals to properly analyse how significant the weight is on the body.

Corrigan, LP & Li, JX 2014, 'The Effect of Unilateral Hockey Bag Carriage on the Muscle Activities of the Trunk and Lower Limb of Young Healthy Males During Gait', Research in Sports Medicine, vol. 22, no. 1, pp. 23-35.

The Effect of Unilateral Hockey Bag Carriage on the Muscle Activities of the Trunk and Lower Limb of Young Healthy Males During Gait.

This study analysed 15 male hockey players aged 19 to 26 with over 10 years of hockey experience, during the study, participants carried the one-sided hockey bag on their dominant shoulder, for all but one, it was their right shoulder. The participants warmed up and stretched before the examination. The contributors were tested using an electromyography sensor, to analyse the muscle response during the evaluation (Corrigan & Li 2014, pp. 25-27). The participants were analysed walking with a bag that was empty, as well as with a weight of 10%, 20% and 30% of their body weight. It was recognised that as the weight increased the stride of the participants decreased and they required more support from both feet as the load grew. It was observed that as the load increased the muscle use on both the left and right side of the body also began to rise. In most cases, the muscles that were analysed were slightly more affected on the left side of the body. The rectus femoris and semitendinosus muscles were significantly increased on the left thigh as opposed to the right. (Corrigan & Li 2014 pp. 27-29). Due to these imbalances in muscle strain, these hockey players may experience unbalanced muscle fatigue (Corrigan & Li 2014, p. 34). To obtain a more in-depth study on the effect of carrying heavy sporting bags, a study could analyse the different kinds of bags and the different ways to carry them. For example, a bag worn as a cross-body compared to a shoulder bag could have significant differences in muscle strain.

Neuschwander, TB Cutrone, J MacIas, BR Cutrone, S Murthy, G Chambers, H & Hargens, AR 2010, 'The effect of backpacks on the lumbar spine in children: A standing magnetic resonance imaging study', Spine (Philadelphia, Pa 1976), vol. 35, no. 1, pp. 83-88.

The effect of backpacks on the lumbar spine in children: A standing magnetic resonance imaging study.

Neuschwander et al. (2010, p. 83) conducted a study to analyse the effect that carrying the standard contents of a backpack during school has on the lower back of 8 children aged 9-14, the weight of the bags the children usually carry ranges from 10% to 20% of their body weight. During this study Neuschwander et al. (2010, pp. 83-84 ) analysed MRI scans taken from the subjects' lower spine whilst standing with an empty bag and compared it to when they stood carrying a heavy bag that weighed 4kg, 8kg and 12kg which is equivalent to around  10%, 20% and 30% of their body weight. Neuschwander et al. (2010, pp. 85-87) determined that the bag had a significant effect on the lumbar discs and a variety of spinal curvature changes between each child, during this study they also noted that with each level of weight added the children acknowledged their pain increasing. It was determined that schools should have a locker for a student to keep their belongings in throughout their schooling to avoid any long-term issues that this may have on their spine as well as the pain associated with carrying the heavy bags (Neuschwander et al. 2010 p. 87). This study analysed the effect that this had on each child's body at the time of the study however, there was little depth in the study analysing the outcome that the pressure has on them after years of strain. To achieve a more accurate study Neuschwander et al. (2010) should have used a larger sample size and analysed the whole spine instead of just the lower spine.

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This advertisement begins with a cinematic slow-motion shot with a focus on the bag, the music in the background is upbeat and compliments the shot well. In the middle of the video, text appears on the video that determines the uniqueness of the bags and how they differ from other bags on the market. It outlines the issues that can arise from heavy bags and how these new bags avoid these issues. The video ends with a wide-angle shot of the bag with the price and name of the product at the final scene.

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The mind map provides a place for my thoughts to be presented and a more in depth overview of the items that may be in someone's bag for different scenarios. I also outlined possible issues that may be present as a result of carrying heavy bags.

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(Fjallraven 2023)

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(NERE 2023)

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(Jacobs 2022)

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Target Audience

The target audience of my new bags is teens and young adults from 15-30 years old. They're likely to be interested in social media, exercise, the outdoors and travelling. They will live all over the globe and hold any level of education they are also likely to be organised people.

The personal and professional networks to which they belong

The audience may be interested in social media sites such as Instagram, TikTok, Snapchat and Twitter and are likely to spend an average of 1-4 hours a day scrolling on these platforms. Whilst viewing these platforms either at home or to and from work or school the target audience is likely to watch videos or images. The bag will improve their health by avoiding unnecessary issues relating to posture, strain or other issues that may occur due to carrying heavy bags for long periods of time.

How does your content differ from similar content available online? What is the point of difference?

It doesn't exist and would be hard to achieve but new technology will make this innovation possible. It will not only be functional but also fashionable.

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(Guy 2021)

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How to choose a comfortable backpack: 3 ergonomic tips to protect your posture and your health

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(Chiropractor 2020)

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Is Your Child's Heavy Backpack Causing Lifelong Health Problems?

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(WCNC 2019)

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Doctors: Heavy backpacks can cause life-long problems

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(Hacker 2021)

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10 Personal Item Bags | Backpacks That Fit Under the Seat for Ryanair, Spirit, and More

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http://go.bubbl.us/d60f4b/b3f6?/MindMap

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To raise awareness to the issues that carrying heavy bags over someones lifetime can do to peoples bodies.

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Ashkenazi, I & Epshtein, Y 1998, 'Alternations in plasma volume and protein during and after a continuous 110-kilometer March with 20-kilogram backpack load', Military Medicine, vol. 163, no. 10, pp. 687-691.

Chiropractor, TEB 2020, Is Your Child's Heavy Backpack Causing Lifelong Health Problems?, YouTube.com. viewed March 24 2023, <https://www.youtube.com/watch?v=fRX14gRru9Q>.

Corrigan, LP & Li, JX 2014, 'The Effect of Unilateral Hockey Bag Carriage on the Muscle Activities of the Trunk and Lower Limb of Young Healthy Males During Gait', Research in Sports Medicine, vol. 22, no. 1, pp. 23-35.

Education, SP 2020, Leather Bag Product Video Commercials for Finelaer., YouTube.com, September 3 2020. viewed March 24 2023, <https://www.youtube.com/watch?v=OcuFXCxegDI>.

Fjallraven 2023, Singi Stubben, held at Fjallraven, Fjallraven.com.au.

Global, BH 2022, Bag Advertisement (Launch Video), YouTube.com. viewed March 24 2023, <https://www.youtube.com/watch?v=aBzvu5_1M1Q>.

Guy, OG-tP 2021, How to choose a comfortable backpack: 3 ergonomic tips to protect your posture and your health, YouTube.com. viewed March 24 2023, <https://www.youtube.com/watch?v=9VYSAO8mXYA>.

Hacker, P 2021, 10 Personal Item Bags | Backpacks That Fit Under the Seat for Ryanair, Spirit, and More, YouTube.com, July 15 2021. viewed March 24 2023, <https://www.youtube.com/watch?v=hl0TN3YIWzU>.

Jacobs, M 2022, THE COLORBLOCK MESH TOTE BAG, held at Marc Jacobs, MarcJacobs.com.

NERE 2023, Stori 65cm Suitcase, held at StrandBags, StrandBags.com.au.

Neuschwander, TB, Cutrone, J, MacIas, BR, Cutrone, S, Murthy, G, Chambers, H & Hargens, AR 2010, 'The effect of backpacks on the lumbar spine in children: A standing magnetic resonance imaging study', Spine (Philadelphia, Pa 1976), vol. 35, no. 1, pp. 83-88.

Society6 2016, Tote Bags from Society6 - Product Video, YouTube.com. viewed March 24 2023, <https://www.youtube.com/watch?v=rkm4x-iH7jo>.

WCNC 2019, Doctors: Heavy backpacks can cause life-long problems, YouTube.com. viewed March 24 2023, <https://www.youtube.com/watch?v=h8Fs6rKGnmE>.

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I am stressed this week. There are a lot of components to this journal that need to be done and not a lot of time to do them. I think I finished the website adjustments that I needed to and the Padlet is already embedded. I need to make sure I have done these journal entries right or I'll have to edit them all. When I tried to embed the mind map it didn't work so I had to take a screenshot of it to present it on the Padlet.

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I only have 5 more ideas to think of, and I am starting my annotated bibliography, I still have to embed the mind map I made in class. By the end of this week I will try and get some pictures an videos that can further support my idea, or show my research on bags.

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I scrapped the antivirus, I needed to decide on an idea, and I still don't have 80, but I need to start researching and customising for the final project.

I am going to advertise a bag that is weightless to avoid the health issues that are associated with carrying heavy bags for long periods of time.

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Still haven't come up with 80 ideas but i'm getting there, I am excited to begin researching more about the possible ideas, i'm thinking about doing the zombie antivirus but I don't know how I'm going to execute it well. It is difficult to finish the target audience as I am unsure on my topic but I will be ready next week having finished most if not all of my ideas. I would like my message to be something important and not just something useful.

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I am a little overwhelmed by all of the things we'll learn this semester but am excited to learn these new things and have no idea how I will think of 80 things to consider to promote. I know that my ideas will change and grow throughout this process and am excited to see what i come up with.

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1. Standard Cookbook
2. Jewellery Cupboards
3. Dance Show (Alannah)
4. Zombie Antivirus
5. Money Tree
6. Silent Aeroplane
7. Time machine
8. Teleportation
9. Pain-free, permanent, cheap hair removal
10. Free contraception
11. High-quality contact lenses that have a camera inside that follow where you look.
12. Decibel regulator on videos so ads are not louder than the video being watched
13. Cure for Cancer
14. Cure for Endometriosis
15. Functional Women's Clothing
16. A search engine that has no copyrighted content to make quick and easy creative projects
17. A fitted bedsheet that doesn't come off the corners of the bed
18. An extender for a plug socket for when a power supply is shaped oddly so lift the socket so you can fit more things in the plugs
19. A spoon holder that hooks on the side of a bowl so it doesn't sink into the contents
20. Sticker that never leaves residue on an item no matter the material
21. Tape that is easy to find the end of and always comes whole
22. Accurate automatic desktop organiser
23. Auto-refill fridge (refills your groceries so you don't have to shop)
24. Vending machine for clothes
25. Colour changing hair (instant colour change no dye needed)
26. Auto-resizing bra
27. Age changer keep brain capacity (can be a kid again but also come back to being an adult)
28. Death counter (how long until you die)
29. Health scanner (can diagnose illness)
30. A bed that wakes you up when you get good sleep
31. Shoe dryer
32. Styling cap (styles your hair for you)
33. Instant clothes washer and dryer
34. vase that can make flowers never die
35. Fast reading glasses (can read a book in seconds)
36. A small bridge you cross and can end up anywhere
37. Speed shoes (can adjust the speed to get places quickly or slowly)
38. Clothes that protect your body from any situation
39. shoes that let you walk on water
40. Emotion machine (can adjust your emotions)
41. Forcefield (save you and your family in disaster)
42. Mute people
43. Organ printer (99.9% successful - don’t want to get sued)
44. Air boots (walk on air)
45. Weather changer
46. Room that changes depending on your needs (kitchen, bathroom living room etc)
47. Clothes that change styles (one outfit that can change to look like something new)
48. Cooking robot
49. Cleaning robot
50. Flying vehicles
51. Tap that dispenses any liquid (milk, cleaner, water, juice ect)
52. Bowls that change shape (pasta bowl can also be a soup bowl ect)
53. Transformer Vehicle (one vehicle for any transportation)
54. Robot vacuum and mop in one
55. Table that eats your dishes and cleans them for you
56. Garbage shoot in the kitchen (no need to take the bin outside)
57. Memory machine (human iCloud)
58. Package teleportation (arrives instantly)
59. Dream machine (can choose your dreams)
60. Visualising software can create what you're thinking of (can make art in your brain, no need to be good at drawing because it does it for you)
61. Fridge ingredient preparer (chops food for you)
62. Make the desert habitable
63. Become immortal
64. Animal Translator
65. Sense danger
66. Food printer (no need to cook)
67. Taste Changer (eat healthy that tastes good)
68. Painless shoes (no blisters)
69. Hangover cure
70. Pans that tell the internal temperature of the food you're cooking
71. Plates that show the nutritional value of the food
72. Auto-refill water bottle
73. Auto-cooling water bottle
74. Take away periods
75. Beyond Blue
76. Salvation Army
77. RSPCA
78. Vision Australia
79. Red Cross
80. Weightless bags so they're lighter and prevent strain and health issues