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arranging the clips

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whilst making the flashback I experimented with lots of transitions and chose dip to white

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during the flashback I added an affect which made the video look dreamy. I did this by adding gaussian blur and using these settings. This made the flashback stand out from the rest of the music video so it was clear to the audience.

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This was what the timeline looked like once I had started the flashback. Having two duplicate clips adjacent to each other in the timeline will allow you to create this affect as it involves reducing the opacity on one of the clips.

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I experimented with many different transitions. My favourite one was dip to white. I used it in my flashback.

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The start of test sequence 1 there is no music and sound in the background. This was done intentionally because it created a more powerful affect when the music starts. It is also done to make it clear to the audience that the girl is just waking up on a normal morning without a clue of the things that will happen to her in the music video.

The test sequence was meant to be simple and not as experimental as the second test sequence because I wanted to see if the music video should be simple editing or more complex editing. There are a few jump cuts but overall I try keep continuity throughout. This can be shown by the use of cut on action when she is putting stuff in her bag. She starts putting stuff in and then it cuts to a new angle of her finishing the action.

At the end of the test sequence the screen sharply goes black. This is meant to show that the cut after the TS would be a jump cut throwing the audience into the action.

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In this test sequence the colour shifts from black and white to normal colour over and over again. This was done on purpose to show that half of her thoughts are normal and half of them are dark and unusual. This was not used in my final edit because of the negative feedback to it.

I also used fade to black transitions between clips instead of jump cuts and cuts. This was done because I thought it may make the sequence seem more dreamy. This is different from my first test sequence where I used sharp cuts.

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at the beginning of the video there is no music. I did this because I felt when the music did start it would make it have more affect and seem more powerful. There is ambience noise in the background of the clip. This was done intentionally because it set the scene. Additionally, because it thought it made the start seem more normal. What is mean by this is that at the start of the video the girl is having a usual day and nothing out of the ordinary is happening. However, as the video progresses unusual and spooky things start to happen. The normal wake up scene suggests that this is a normal girl and what is happening to her is completely random. Making the narrative more scary for the audience.

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I started off by uploading test sequence 1 and 2 and asking 3 questions. This was a form of primary research because I had to do it myself and get information from people. This is helpful because it allows me to get specific ideas and views on my test sequences.
Test sequence 1 was a continuity sequence. This means that it followed and there were limited jump cuts. It was simple as I wanted to try a simple sequence for my first one and then try and add more affects into my second sequence. I thought a simple editing style might fit the beginning of the song because the song was relaxed to begin with. This means I could adapt the style of editing as the song goes to make the editing suit the song.
Test sequence 2 had a lot more going on than test sequence 1 because it has colour changes and fades to black throughout. I thought this editing style could build more suspense because it creates a mysterious atmosphere. For example, the black and white video is usually connotated with mysteriousness. And the fades to black make the sequence feel a bit dreamy as if the character is fading in and out of reality.
I asked 3 questions:
- What engaged you?
- What made you lose focus?
- What would you change about these sequences?
I asked these questions because they forced a constructive answer out of the audience. Also, because they look at positive and negative aspects of the sequences. I then used this feedback to change the test sequences and use the advice given as I edited the rest of the video.

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28 seconds into the music video there is a fade to black. This is done because it heightens the narrative and creates a scary affect for the audience. This is more scary for the audience because a fade to black is usually connotated with negative and scary things. This is because fade to black is dark and darkness is usually scary. Also, the narrative of the music video is heightened through this fade to black because the fade to black foreshadows the bad things that are about to happen to the girl. This is because the creepy and bad things all happen after the fade to black. Therefore, the fade to black heightens the narrative of the music video and builds a sense of fear in the audience.

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Sequence 1:
Positive: short/quick cuts were affective and engaged the audience.
Improvement: brighten the 2 clips at the start as they are too dark in comparison to the rest of the the music video

Sequence 2:
Positive: use of black and white. Created a mysterious affect and enhanced the narrative if used correctly.
Improvement: have some pattern that makes sense with the black and white because it came on and off randomly which confuses the audience.

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just before the flashback at 2:51 there is a fade to white. This fade to white indicates to the audience that they are watching a flashback. This is because FTW's are usually connotated with dreams and visions (both are the similar to a flashback). This just makes it easier for the audience to understand the narrative.

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Sequence 1:
Positive: Fast paced editing was engaging. This fits the song too because the cuts were all to the beat.
Improvement: fix the camera angle in the bathroom shot.

Sequence 2:
Positive: fast paced editing was engaging for the audience.
Improvement: Remove the alternating black and white pattern and chose either black and white or normal coloured video.

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in the flashback that runs from 2:51 to 3:20 I edited the videos using the technique seen in this YouTube video. This created a dreamy affect. This made it clear to the audience that what they were watching during that time was a flashback or a vision not things as they were happening. This affect makes the videos brighter and slightly blurry.

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How to Create DREAMY EFFECT in Video (1-Minute Adobe Premiere Pro Tutorial)

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from 3:56 to 4:05 there is the non-additive dissolve over all the videos. This creates the affect that the girl is hallucinating or that she is fading in and out of reality. This section makes the audience feel on edge. This fits the section because the girl feels uneasy and this was displayed to the audience through this visual affect. I chose to put this affect at the end of the song as almost a climax to the action.

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The end of the music video leaves the audience on a cliff hanger. This was done intentionally. The audience see the girl panicked in the forest looking around frantically but you do not see the man she is running from. This scares the audience because they do not known where he is. Just as the conclusion of the story is about to happen the video ends. The cliff hanger heightens the audiences anxiety because there is no conclusion or ending of the narrative.

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At a few points in the music video there are some quick cuts on the beat. This was done because it fit the speed of the song and also because it makes the audience nervous. usually quick cuts are associated with action. This throws the audience off as when the cuts do come there is not action. This unsettles the audience as they don't know what to expect. Overall, this builds the suspense and the feeling of unease the audience have which is the goal of the music video.

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One of the things my group struggled with whilst filming was the rain. This was because it would cover the lens meaning they would have to repeat shots and have to clean the lens constantly. This made filming more challenging when it was raining. There was nothing they could do to get around this they just had to be patient. Additionally, there were lots of people away on filming days (including me). This made it harder for them to get the filming done because there were less people to help. This meant they had to be extremely efficient with their time.

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For my Vox Pops I am going to ask 3 questions.
1. what emotions did the song make you feel?
2. what do you think the target audience of this song is?
3. do you think that the song should have a firm conclusion or be left on a cliff hanger