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Pet food sales (worldwide) expected to grow at average of 5% P.A

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Pet ownership is growing by 10% and as such the demand for pet food is also increasing.

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Driven by increased pet ownership + tendency to reflect lifestyle onto pets and to treat their pets like humans

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Dog food market is expected to be half of the £3n growth in 2022

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The pet food industry is expected to grow at 5% per year

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UK market for manufactured pet food forecast to reach over £3bn by 2022

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UK market for manufactured pet food forecast to reach over £3bn by 2022

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Dominated by big companies owning c.47% of market

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UK pet market worth £3bil with half of the share on Dog food. Younger generation 16-34 are the main driver of the increase over the pet ownership.

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UK pet market worth £3bil with half of the share on Dog food. Younger generation 16-34 are the main driver of the increase over the pet ownership.

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The 5 largest UK online pet food retailer make up 10% of the overall market

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Increased interest in more specialised and good quality pet food - DGS' strength in comparison to most the UK dog market brands built on scale

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Dominated by big companies owning c.47% of the market.

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Dog food segmented by product: Wet, Dry and Snacks/Treats

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Companies engaging in m&a to seek economies of scale + scope

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3 main dog food product types are wet food, dry food, treats and snacks

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Margins are impacted by salary rise above the 2% expected rate

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Young people are main drivers of growth

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As the industries giants keep growing as they merge and buy out smaller practices they have greater purchasing power and as such the margins for producers are getting smaller every year. Average discounts to retailers increased by 1.1% to 30.75%.

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59% of households own a pet, with pet ownership rising by 10% in late 2020 and early 2021

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young people are the main driver for the increasing demand of pet food

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This is a market dominated by a few large companies. For smaller manufacturers, their opportunities lie in the niche and high-quality market

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30% of vets owned by large companies, 20% smaller vet chains and remaining 50% independent

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Channels incl. supermarkets, vets, specialist stores, local breeders and garden centres

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Competitive pressures in channels to market - vets, specialist pet stores and other

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Average annual increase in ingredient prices is 1%-1.5%. Low in the industry, suggesting a smaller effect on margins.

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Very competitive market, large companies, economies of scale.

High supplier power, few large suppliers.

=> Downward pressure on margins, high margins difficult to maintain

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10% of sales of top 5 uk retailers come from online sales