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The network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product.

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Any or all operations which are performed by any producer in preparing for market.

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Independent firms which assist in the flow of goods and services from producers to end-users

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A person or company that acts as an intermediary in the supply chain and helps distribute commodities from source to end user.

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Any effort a retail store makes with the goal of acquiring new customers—or retaining current ones—and getting them to buy your products or services.

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A person or organization that represents a business or product and is responsible for promoting and selling it to potential customers.

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All the activities associated with the supply of finished product at every step, from the production line to the consumers.

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The art and science of marketing, specifically within the transportation and logistics industry.