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Oliviero Toscani is the photographer/artist who designed the campaigns from 1982 to 2000. In 1992, he included this photo by Therese Frare in one of his campaigns. This is David Kirby dying of AIDS, surrounded by his grieving family. United Colors of Benetton was founded in 1965 by siblings Luciano, Giuliana, Carlo, and Gilberto Benetton. Clothing worker Luciano had been selling sweaters made at home by Giuliana to stores in nearby Treviso since 1955 before Carlo and Gilberto came aboard in 1965 and Benetton opened its first factory.

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This 1991 ad is more than cute. Of course, this is the main message of unity: one hero from three historically conflicting continents warmed under one blanket. Look closely at the picture and you can see that the woman's hands on either end of the child are clasped together (which may explain the color of the rug) and the picture suddenly becomes a family portrait. The ad's power lay in its subtlety, which refused to conform to any gay stereotypes or restrictions on interracial love or adoption.

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The following image takes the erotic body number 6 and transforms carnal sex into its essential value: the inner body, the organ. Inside we are all the same, white, black, yellow. They inhabit the space between ugliness and beauty, violence and peace.

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The image of the car bomb on the left, which looks at the issue of terrorism from an observational point of view, as if to say that this label is still relevant to today's problems, and some issues may not be as simple as we see them. them today. But clearly to follow is reductionism. These images are controversial precisely because they fail to solve any of the problems they are trying to solve, yet try to sell clothes through them.

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Birth, symbol of life. That's the immediate value of this image. It's as brutal as anyone could want and shows birth more realistically than most movies. But the pain of the first breath was just the beginning: here is another picture from the 1993 AIDS campaign. A child born of sickness and death becomes one of the most disturbing images ever created.

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The simple act of kissing shouldn't elicit such a strong reaction compared to many of the aggressive concepts we've seen in commercials so far. The election of Pope Benedict XVI and Imam Sheikh Ahmed el Tayeb is a solid argument for reconciliation. Benetton was ordered to remove the ad and apologize to the Vaticcan.

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This post contains some public images as awful as they are that belong to the public domain. In 1994, Benetton wore the uniform of a fallen Bosnian soldier, brutally dressed in red and riddled with bullet holes. This was convenient during the war itself in the Western media, where it became a thousand-fold complicated human rights issue.

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1996 marked a challenge to the death penalty, a more controversial issue than ever before. The idea of ​​using a convicted felon as a model for a high-end fashion brand is not the most ethical thing to do. It's basically another way of saying their anti-abortion message: hold on at all costs, just don't do wrong and take your own life. While this is consistent, there is a curious tendency to justify violence by reducing its effectiveness while also raising the bar for controversy.

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Romance, two innocent girls, one white and one black, embrace each other. There seems to be an imbalance. The girl on the left has angelic hair and cheeks. The other girl, her hair standing up like devil horns, couldn't help but laugh. Despite attempts to achieve a unity effect, the ad failed at racial disadvantage, dividing colors into good and bad.

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Fight world hunger by supporting the World Food Programme. What is depicted above is a very unique picture, it depicts how hunger consumes the body in a completely unique way. Everyone agrees that world hunger is a serious problem, even if it doesn't show up in most people's daily lives or in glossy magazine ads.

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This Benetton ad commented on the religious and sexual conflicts in human nature by showing a priest and a nun kissing in their robes. This drew the ire of the Roman Catholic Church. Toscana has previously troubled the church over the sexually charged image, which he called blasphemous.

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Even though this activity is complete, I believe that you can do much better. The answers should be more in-depth and a picture of the author could have been nice. (Level 3)