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Aly Walansky

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PR Writing Final Project_ Press Release 

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Our target audience: Moms with kids looking for fun, affordable treats to surprise their family with. We wanted to focus on national reach so we decided on moms across the nation who prioritize smaller business and are willing to support those businesses. We felt that a Sweet Surprise Subscription Box would really catch the attention of our target audience, this subscription box would be a fun monthly surprise for families. Additionally, we are also targeting candy enthusiasts with this campaign.