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Doodle Sketch Strategic Planning Business Model Canvas Brainstorm (1)

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My group members are mainly key partners in this business. Every one of us plays an important role in making sure everything runs smoothly. Some are good at handling orders and making sure al pre-orders are properly recorded, while others focus on preparing and packing the meals. Everyone has their strengths, and together we make a solid team that helps this business grow.

We also rely on trusted suppliers for fresh ingredients like chicken wrap and chicken butter. These suppliers are super important because we wouldn't be able to deliver good-quality food without them.

Additionally, we have support from UEC ( Unimas Entrepeneurship Center), which gives us opportunities to join events like Unimaspreneur. These events help us promote our business and attract more customers. All these partnerships, including my team, play a big role in keeping this business successful.

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The most important activities in our business include promoting our food through platforms like Instagram and Whatsapp, where we regularly posts and updates about our menu and customer can make their pre-order through Googleform. This help us reach more customers.

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Our business stands out because we offer quick, tasty, and affordable halal food that's perfect for students with busy schedules. Our menu features unique flavors like homemade chicken wraps and creamy buttermilk chicken rice which are popular among students.

In addition to tasty food, we also prioritize convenience. Customers can order online through our pre-food forms and have their meals delivered to their residential colleges. We offer free delivery for students in Cempaka, while students in Sakura, Alamanda, Taz, and BRC pay minimal fees. By combining delicious food, affordability, and excellent service, we create a dining experience that our customers can trust and enjoy.

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We build strong relationships with our customers by maintaining consistent communication and providing a smooth pre-order experience. Customers can easily place their orders through Google form which is shared via platforms like Instagram and Whatsapp. We keep them informed about order updates, delivery time, and any promotions.

To enhance their experience we offer free delivery to Cempaka College residents and minimal delivery fees for other areas. By consistently delivering fresh, high-quality meals on time we build trust and loyalty among our customers. Additionally, we seek feedback to improve our services, ensuring that customers feel valued and heard.

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Our main target customers are Unimas students, especially those living in residential colleges such as Cempaka, Sakura, Alamanda, Taz, and BRC. These students are always looking for affordable and convenient meal options that fit their busy schedules. Additionally, we cater to university staff and anyone on campus who enjoys freshly prepared, halal, and tasty meals.

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Link - https://www.instagram.com/wraptopia2024/profilecard/?igsh=MTllc2o4cWpwbGVhdA==

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Wraptopia is a fast-casual food business specializing in delicious, customizable chicken wraps designed to meet the needs of busy college students. 

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Our mission is to provide high-quality, flavorful wraps that are both affordable and convenient, while emphasizing freshness and sustainability in every aspect of our operations. With a growing demand for quick, nutritious, and cost-effective meal options among students, Wraptopia is positioned to become a staple in campus dining.

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Orange, Black and Red, Illustrative and Cute, Wrap Brand Logo

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Our business uses several main platforms to connect with customers and make it easy for them to place orders. Instagram is one of the most effective platforms we use because it allows us to post photos of our food, updates about our menu, and any promotions we're running. Using Instagram consistently, we can attract more customers and keep them interested in our offer.

We also rely on Whatsapp because it speeds up and simplifies communication. These platforms are perfect for sending updates about pre-orders, sharing delivery information, and answering questions directly. Whatsapp helps us stay connected with customers in a more personal way.

These platforms are not just for communication but also help in promoting our business. They alow us reach more people easily, making our food accesible and keeping us connected with our target audience at all times.

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The key resources that we depend on to ensure the smooth operation of our business include several essential elements. First, we rely on fresh, and high-quality ingredients sourced from trusted suppliers, which are necessary for maintaining the taste and quality of our meals. Without these ingredients, we couldn’t deliver food that meets our customers’ expectations.

Next, social media platforms like Instagram, WhatsApp, and Telegram are crucial tools for us. These platforms allow us to promote our business, communicate with customers, and manage pre-orders efficiently. For instance, Instagram helps us showcase our menu and attract new customers, while WhatsApp and Telegram are used for direct communication and updates.

We also utilize Google Forms as a key digital tool to collect and organize pre-orders, making tracking orders easier and avoiding errors during the preparation and delivery stages.

Additionally, our team members are an invaluable resource. Each member contributes specific skills, such as handling pre-orders, cooking meals, and managing delivery logistics. Our teamwork ensures that every part of the business is well-coordinated.

Finally, our delivery tools and packaging materials, like boxes and utensils, are also critical. These resources ensure the food is delivered safely and in good condition, further enhancing customer satisfaction.

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Our business's main costs revolve around purchasing fresh ingredients, such as chicken, rice, vegetables, and spices, which are essential to maintaining the quality and taste of our meals. We also allocate a significant portion of our budget to packaging materials, including boxes, wrappers, and utensils, to ensure that the food is appropriately packed and arrives in good condition for our customers.

Participation in events like Unimaspreneur also adds to our costs, particularly for booth rental fees, promotional items, and other materials needed to set up and showcase our business during these events. These costs are worth it, as they help us attract new customers and build brand awareness.

We aim to keep delivery expenses low by limiting our service to the UNIMAS campus. Free delivery is offered to customers in Cempaka College, while minimal delivery fees are charged for other residential colleges such as Sakura, Alamanda, TAZ, and BRC. This approach reduces fuel costs and makes our service more affordable and appealing to students.

By carefully managing these expenses, we ensure that our pricing remains competitive, aligning with our value proposition of offering high-quality, halal, and affordable meals to the UNIMAS community.

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Our primary source of revenue comes from the pre-orders placed by customers through our Google Forms. This allows us to manage sales efficiently and ensure we prepare the right amount of food based on demand.

Additionally, we charge minimal delivery fees for orders delivered to residential colleges such as Sakura, Alamanda, TAZ, and BRC while offering free delivery to Cempaka College to encourage more orders from this area.

We also generate income during events like Unimaspreneur, where we set up booths to sell directly to customers. These events not only increase sales but also help us attract new customers who may continue ordering through our pre-order system afterwards.

Occasionally, we run promotions and bundle offers to encourage higher sales volumes, allowing customers to enjoy better deals while helping us boost revenue. By diversifying our revenue streams, we maintain steady growth while catering to the needs of our target market.

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Our group also applied the AIDCA model for our softsell posting. As for Attention (A), to make our products noticeable by our potential customers we decided to use a vibrant picture of our main product, which is our chicken wrap, that shows fresh lettuces, crispy chicken and condiments that we are using. Besides, for Interest (I), our group uses a caption that shows appealing features of our products. For example, sentences such as "perfectly grilled chicken," "fresh veggies," and "mouthwatering sauce" build curiosity in our potential customers, which will lead them to try our products. Furthermore, for Desire (D), mentioned in the posting that we offer a delivery service. The delivery option make it easier for our potential customers to buy our products especially those who have pack schedule. Then, for Conviction (C), we provide a direct contact numbers and a Google Form link to gain trust from our customers. This somehow can build confidence in our customers to buy our products it show that our service look trustable. Lastly, for Action (A), we put a caption "Order at [link]" and a contact numbers to encourage our potential customers to buy and try our product as soon as possible before it sold out.

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Before we launch our product, we decided to post a teaser poster on Instagram. The use of bright and a real photo of the our chicken wrap in the poster can grabs our potential customers attention and make them want to try our products. Showing the affordable price on the poster also build interest in our potential customers to try our products. The techniques used for our teaser posting are using the bright colors. For example, the poster used the yellow background that match with the green lettuces and crispy chicken to make our product look fresh and delicious. Besides, we use minimal text over the image to make sure the poster focus on our product while showing the price and delivery option.

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We promote our product on social media like WhatsApp that can connect us to our potential customers in UNIMAS.

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Promoting our products on Telegram to gain customers from UNIMAS.

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Responsible for doing the deliveries for the male customers around the colleges in Unimas. Besides, manage the sales booth at the Unimaspreneur event and provide food delivery for customers who can’t attend the Unimaspreneur event.

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Our business focuses on selling freshly prepared chicken wraps and chicken butter dishes, offering a delicious and convenient meal option for our customers. Established as part of a group assignment project, we aim to provide high-quality food products that cater to a variety of tastes. By offering them the best prices that are equivalent with the quality of the product, we hope to satisfy the customers from Universiti Malaysia Sarawak (UNIMAS) who are between the ages of 18 and 25. We start our business operation on Tuesday, Wednesday and Friday. The food delivery start from 3 P.M. to 7 P.M.

For promoting and other purposes, people can reach us on Instagram:

https://www.instagram.com/wraptopia2024?igsh=cW50bHFxaDViY2cx

The customer’s problems that we encountered were that students and staff at the university often struggle to find quick, affordable, and healthy meal options during their busy schedules.  Students and staff at the university face demanding schedules filled with classes, meetings, assignments, and extracurricular activities. Even if food alternatives are convenient, they might not have the nutritional value needed to provide them with the energy and focus they need to get through their busy days. To overcome these problems, we decided to sell quick and ready-to-eat food, which is chicken wrap and chicken butter.  These meals provide a healthier alternative to traditional fast food at student-friendly prices. By offering meals that can be easily ordered and picked up, we save our customers valuable time and ensure they have access to healthy food during their busy schedules. Through this approach, we not only meet the needs of the students and staff at the university but also promote a healthier eating lifestyle.

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Promoter, Nurwahida, 20 years old, from Kota Belud, Sabah, study business and taking course Marketing in Unimas.

• Create and Update Menu Posters: Design attractive menu posters and share them on social media to keep customers informed.

• Engage with Customers: Respond quickly to messages and comments to build good relationships.

• Promote Special Offers: Share discounts or new items to attract more customers.

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Deal with seller, Afif, 23 years old, from Kuching, Sarawak, study business and taking course marketing at unimas.

• Negotiate Pricing and Product Details: Communicate with the seller to finalize product pricing and ensure the quality and availability of products meet expectations.

• Product Collection: Coordinate with the seller to confirm product availability and ensure daily pickup of products on operational days.
• Sales Booth Management: Oversee and manage the sales booth during the Unimaspreneur event, ensuring smooth operations and a positive customer experience.

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Our main product. A delicious and convenient meal made with soft tortilla bread, filled with tender grilled chicken, fresh vegetables, and flavorful sauces. It’s a perfect on-the-go option for a quick and satisfying meal.

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RM7.00 per piece

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A juicy tender chicken cooked in rich, creamy butter sauce, served with fluffy white rice. This meal is both comforting and full of flavor, ideal for a satisfying lunch or dinner.

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RM7.00 for regular

RM9.00 for extra chicken

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The additional product sold at Unimaspreneur, Spaghetti Bolognese is a tasty dish with savory meatballs in a rich sauce made from beef and tomatoes, served on top of tender spaghetti. It's a hearty and satisfying meal, perfect for lunch or dinner.

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RM 7.00 Per each

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Deal with seller about the product, price

Product collection

Sales Booth Management at Unimaspreneur

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For me, this business really change my perspective towards business. I never thought that handling business could be this hard although ours was only a small business. It's not easy to get customers. From this business activity, I now know how to deal with all the challenges. I gained many new experiences.

Overall, this business activity was such a great experience for me as I never thought of a having even a small business. I think I might open my own business one day.

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Starting my small business as a reseller of chicken wraps and butter chicken has been a challenging but rewarding journey. Through this process, I have gained valuable insights into entrepreneurship, especially in understanding customer needs and managing operations effectively.

One of the key takeaways is the importance of communication and marketing. Promoting our products through social media platforms like Instagram and WhatsApp has proven to be the most effective way to reach our target customers, especially UNIMAS students and staff. By creating attractive posts and updating our menu regularly, we managed to grab attention and maintain engagement with our audience.

Another critical learning point is time management and organization. Balancing my studies with running the business has taught me to prioritize tasks and plan ahead, especially when handling bulk orders or ensuring timely delivery of food. It’s not always easy, but the satisfaction of seeing happy customers makes the effort worthwhile.

This experience also highlighted the importance of collaboration. Working with reliable suppliers for fresh ingredients and packaging materials is crucial to maintain quality. Additionally, getting feedback from customers has helped us improve both our products and services.

Overall, this journey has taught me practical skills that go beyond the classroom. It has given me a better understanding of how to adapt to challenges, think creatively, and manage a small business successfully. Moving forward, I hope to grow this business further by improving efficiency and exploring more innovative ways to attract and retain customers.

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Social media manager and Promoter, Everly Xavier, 20 years old, from Bintulu, Sarawak. One of Sijil Tinggi Pelajaran Malaysia (STPM) leavers and pursuing study in University of Malaysia, Sarawak for Bachelor of Business Management (Marketing).

Social media manager: Create an Instagram account for our business as a medium for us to promote and reach customers.

Promoter: Responsible to create menus poster and video poster for our content on Instagram.

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Buy a packaging for our product

Create menus poster and promote it

Updating our business social media especially during event

Seller during UnimasPreneur

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Gambar Pasport (EVERLY XAVIER ANAK SETEM)

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In my opinion, this course really help me to grow a business effectively. From this course, I get to know how should we handle a business responsibly because it is quite challenging for me as a student to handle a business even though as a reseller. While handling this business, it really taught me a lot of lessons. For example, we must work together and responsive with our group mates, or otherwise it will be hard for you to convey and explain an idea. Not only that, I also get to know about Go e-Commerce Management System. Moreover, I can improve my communication skill while doing this business. For example, I need to use perfect word and carefully explain to my group mates about my idea. During an event, communication skill is really important to communicate and promote a product to customers. In conclusion, my experience for this journey is very valuable. I wish that I can apply this experience for my upcoming challenge and handle it professionally.

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Financial Manager, Solehah, 20 years old, from Miri, Sarawak. Currently studying in Business Management (Marketing) at UNIMAS.

Budget Planning and Allocation: Develop and manage the business’s budget to ensure adequate funding for daily operations and events while minimizing unnecessary expenditures.

Expense Tracking and Reporting: Monitor all financial transactions, maintain accurate records of income and expenses, and prepare detailed financial reports for business evaluation.

Payment Management: Oversee payment processes, including vendor payments and customer transactions, ensuring accuracy and timeliness.

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Manage budget and track expenses

Handle the payments (Cash and QR)

Manage sales booth at Karnival UNIMASpreneur

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Running a small business has been both challenging and rewarding. It’s taught me how to juggle multiple responsibilities, like managing finances, keeping customers happy, and making sure everything runs smoothly. There were definitely moments of stress, like dealing with unexpected problems or tight deadlines, but I learned how to adapt and push through. Managing money, like tracking expenses and sticking to a budget, gave me a better appreciation for how important even the smallest details can be. Despite the tough days, there’s nothing quite like the satisfaction of seeing happy customers and knowing the hard work paid off. It’s been a journey of growth, resilience, and learning what it really takes to make something your own.

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Running Wraptopia has been an eye opening and rewarding experience, giving me the chance to put business concepts into practice and truly understand what it takes to manage a small business. One of the most satisfying moments was achieving our sales goal of RM100, a milestone that reflected the hard work, teamwork, and planning behind every Chicken Wrap and Chicken Butter we sold. From setting affordable yet profitable prices to managing orders on specific days, we learned to strike a balance between customer satisfaction and operational efficiency. Positive feedback from our customers kept us motivated, but the journey wasn’t without challenges. Time management, especially with juggling other responsibilities, was tough, but it pushed me to become more organized and adaptable. Wraptopia was more than just selling food, it was a hands on lesson in collaboration, creativity, and problem solving. This experience has inspired me to explore new opportunities in business and continue growing as an entrepreneur.

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Delivery Guy, Hakimi, 20 years old, from Mukah, Sarawak. Currently studying Business Administration (Marketing) at Unimas.

Promoter: Responsible to promote and spread the business informations through social media such as Whatsapps and Instagram.

Delivery Person: Responsible to deliver the orders to the customers around colleges in Unimas especially for the male customers. At the same time, taking feedbacks from the customers for business purposes.

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Making Poster

Responsible for promote our business

Update our menu in social media

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We applied the AIDCA model for our posters and captions posting. As for Attention (A) our group decided to use bold and bright color text for our group name and menu name, and we also put a real image of our product on the poster. This way, we can easily grab our customer's attention, and they get to imagine the real look of our product. Besides, for Interest (I) our group put a caption that relates to students. For example, "Need some snacks to eat while fighting with your assignments?" can catch students interest to buy our product because it ready to eat anywhere and anytime when they finish up their assignments. Furthermore, for Desire (D) our group mentioned in the posting that we improve our product size and also include a service for pickup or delivery. With the delivery option, a lot of students bought our product because most of them have a pack schedule. We also using a playful tagline such as “Because you’ve got me all wrapped up in your flavor” to attract more students to buy our product because it's a trend among young people nowadays. Then, for Conviction (C) we try to gain trust from our customer by sharing customer feedbacks after trying our product. By providing a direct contact numbers and an easier online ordering method can build confidence in our customers to buy our product because it show that our service is valid. Lastly, for Action (A) we include sentences such as “Order Now” and "Don't forget to order yours!" together with Google Form and contact details for ordering service. With this, we encourage our potential customers to buy our product immediately.