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1. Header Section

• Newsletter name: "TBD"

• Issue number and date

• Quick navigation links to SharePoint hub

• Key milestone/deadline reminder

2. Content Sections

• This Week's Highlight (Main story - key strategic update)

• Deep Dive (Detailed breakdown of 1-2 strategic topics)

• -> [See Rotating Content - Ideas List]

• Resource Corner (Links to SharePoint materials)

3. Interactive Elements

• Poll question of the week

• "Did you know?" fact

• Preview of next week's topic

• Results and winners announced in next Monday's newsletter

• -> [See engagement options ideas list]

Quiz Format

• Sent 3 days after newsletter

• Microsoft Form

• 5 multiple choice questions

• 1 open-ended reflection question

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-> Engagement Options - IDEAS List

“Strategy Stars" Recognition

Highlight different types of engagement each week:

• "Quick Learners" - First 10 people to complete the quiz

• "Deep Thinkers" - Most thoughtful reflection responses

• "Knowledge Champions" - Perfect scores

• "Global Voices" - Participants from different regions/countries

Collaborative Achievement Tracking

• Set organization-wide participation goals (e.g., "100 quiz completions this week!")

• Track and celebrate collective milestones

• Feature a "Quiz Impact Counter" showing total staff engaged across all regions

Learning Spotlights

• Showcase anonymous excerpts from particularly insightful reflection responses

• Create themed "wisdom walls" on SharePoint featuring staff perspectives

• Share interesting patterns in how different teams/regions interpreted questions

Rotation of Recognition Types

• Week 1: Highlight thoughtful reflections

• Week 2: Celebrate new participants

• Week 3: Recognition for consistent engagement

• Week 4: Feature cross-regional participation

Inclusive Rewards

• Digital badges/certificates for participation

• Random drawing among all participants for small prizes

• Team recognition when multiple members participate

• Special mention for departments with high engagement rates

Knowledge Sharing Opportunities

• Invite quiz participants to contribute questions for future quizzes

• Create opportunities for staff to share how they're applying learnings

• Feature "Did You Know?" facts sourced from staff quiz responses

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-> Rotating Content - IDEAS List

"Strategy Spotlight"

• Feature how different departments/teams are thinking about the strategic goals

• Highlight innovative approaches being developed

• Share success stories of cross-team collaboration

"Ask the Expert"

• Q&A format with subject matter experts on key strategic topics

• Technical deep dives on health systems, food fortification, etc.

• Explanations of complex concepts in simple terms

• Voices from the Field-Staff perspective/interview

"Impact in Action"

• Real examples of how strategic changes are improving our work

• Stories of community impact aligned with our goals

• Case studies of successful program transitions

"Change Champions Corner"

• Updates from the change management network

• Tips for managing transition

• Stories of teams embracing new approaches

"Strategic Connections"

• Show how different workstreams connect

• Explain how various roles contribute to strategic goals

• Highlight cross-functional collaboration opportunities

"Innovation Insights"

• Showcase new approaches being tested

• Share learnings from pilot programs

• Highlight creative problem-solving

"Strategy Simplified"

• Break down complex strategic concepts

• Explain key terminology

• Provide practical examples of strategy in action

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Newsletter name considerations

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Weekly internal updates to keep staff informed and engaged in Helen Keller's strategic planning process and organizational transformation. Each edition is designed to be digested in 5-10 minutes to make the strategy journey accessible and easy to follow.

Objectives:

• Provide clear, digestible updates about strategic planning progress

• Build a shared understanding of our strategic direction and how organizational changes support our impact goals

• Create quick opportunities for staff engagement and learning across all levels

Distribution Plan

• Send newsletter every Monday at 9 AM EST

• Quiz release Thursday at 2 PM EST

Success Metrics:

• Newsletter open rates

• Quiz participation rates

• SharePoint page visits after each release

• Staff feedback forms

• Knowledge retention (measured through quiz scores)

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or Strategic Pulse