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People are drawn to luxury goods not because of status but because of the object's history, aesthetics, and the way it just makes them feel as a whole.

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People are drawn to luxury goods not because of status but because of the object's history, aesthetics, and the way it just makes them feel as a whole.

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The symbolic nature of the item can influence a person into wanting that certain item. As Paul Bloom says "The pleasure we get from the right sort of history explains much of the lure of luxury items" (Bloom 4). The background of an object can make us want it not only just to impress others or for status.

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The story the object has will increase it's value

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The story the object has will increase it's value

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Bloom references that we all could own a Rolex or maybe a nice piece of art but it will be the replica. The reason the replica isn't sought out is because we like the history of the object. You could grab a replica of your favorite painting but yours has no story cause it's a fake. This is why people will pay a pretty penny for the real thing. Bloom puts this as follows "But the pleasure we get from the right

sort of history explains much of the lure of luxury items" (Bloom 4). We enjoy knowing an object has some sort of cool background and wasn't just made in China.

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The research has pointed us to the fact that we buy and want things that have meaning to us. Bloom goes on to state "No one watches me eat mom's cooking doesn’t make it taste any less wonderful" (Bloom 9). Showing that other people's views won't change his mind on why he likes his mom's cooking. It has meaning to him so the value of that is worth more than money itself.

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Aesthetic appreciation with luxury goods

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Aesthetic appreciation with luxury goods

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Another argument Bloom makes is that luxury goods are chased after because of the aesthetic appeal and the way the product is crafted not just the brand name. He informs us luxury goods are made with very high-quality resources. So fakes will never compare to a real let's say Gucci handbag. Bloom explains this all by stating "valuable in part because of our appreciation of the craft and intelligence that went into its creation" (Bloom 10). The actual craftsmanship that it took to make a real Rolex will never compare to a fake and that's exactly why they can have such a high price for a real one.

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People will want things that feel high quality. That feeling you get when you sit on a rough sofa versus sitting on a cloud couch. You can tell the difference instantly and you are probably going to find the comfier sofa to be more appealing to you. Bloom tells us this "The pleasure of these objects does feel immediate and sensual" (Bloom 5). Thats why we pick things that may even just look comfortable.

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There are reasons there are experts in Dior bags or maybe even Gucci shirts and not for some random brand you can find at TJ Max. There are these minor things that differentiate a fake from the real thing and that's why we have experts to show up this. The designers that made the handbag put minor details into their art so an expert can see that on the real and not the fake. As Bloom states, "To most, an Armani is worth more than a knockoff, even if the difference is invisible to the senses," (Bloom 5) highlighting how authenticity and craftsmanship improve the value. The high-level craftsmanship and the aesthetic of it are what we are aiming to get.

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Bloom mentions throughout the entire text that the use of luxury is a form of signaling. People can not only buy things because of their aesthetic or history but also their status. This is why limited edition versions of our favorite things will probably be more expensive and more sought after. Bloom has shown us many examples whether that is school or ads of how signaling is used. He states "Advertisements are often pure signaling fantasies. Your neighbors gasp as your car drives by; the attractive stranger in a bar is aroused by your choice of beer," (Bloom 3). Showing how getting luxury goods is tied to social approval. He shows us how minute things like learning Latin can make you more appealing and that's all people want. They want people's approval.