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Integrity means doing the right things, and keeping your promises.

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being honest, having strong moral and ethical principles

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Honest and responsible attitude.

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Having a solid moral standard and responsibility, carefully claim things before saying them and do what you claimed eventually

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to be honest and firm in moral principles

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Know your stands and know what you talking about

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knowing who you are and living in a way that honours that, even under pressure or temptation.

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being honest and truthfulness of one's action

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Ethical behavior,Adhering to moral principles.

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academic integrity - never plagiarism, be honest to own work

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Being consistent with promise

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being honest, authentic

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To me, integrity is about being honest and transparent. It also means holding yourself accountable for any mistakes and not pinning the blame on someone/something else.

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Having a strong active moral compass that drives your everyday and big decisions

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Stakeholders: Chinese students in Unimelb, and also some people interested in drama

Medium: poster, social media platforms (instagram, RedBook, and more)

The message in the communication:

Time of the event: 5.22-5.24

Place of the theater

Staff information (play-writer, director, producer and more)

I think the communications did well, because the layout and the design of poster was really good. Also the color red is markedness, the information is easy to understand.

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The Banquet Guide (a Chinese drama ) Ad 

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The Banquet Guide (a Chinese drama ) Ad 

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Stakeholders:
Chinese-speaking students, theatre lovers, multicultural student groups.

Medium:
A printed theatre poster with QR codes (for tickets and social media), placed in arts buildings.

Message:
A bilingual comedy play adapted from Don’t Dress for Dinner. Showing May 22–24 at the University of Melbourne.

Shared Value):
"Students value cultural diversity and artistic expression" – assumes students want inclusive campus activities.

Clarity:
Mostly clear (title, date, location are obvious), but the play’s content is not explained.

Strengths:

Strong visual style (bright red, creative layout).

Highlights cultural diversity (Chinese and English).

QR codes for more info and ticket purchase.

Weaknesses:

No summary or teaser for the play.

Layout is busy – some names and roles are hard to read.

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Audience: University students, especially those interested in free giveaways.

Medium: Printed posters on campus walls, with a QR code for online entry.

Message: Student Super is giving away 25 AirPods Pro 2 in 2025. Students can enter by scanning the QR code.

Enthymeme (Shared Value): "Students want easy rewards" – the poster assumes students like free stuff and simple steps.

Clarity: Very clear – the poster says what the prize is, who it's for, and how to enter.

Strengths:

Bright, fun design (emojis, AirPods images).

Easy to scan and understand.

Repetition increases visibility.

Weaknesses:

No terms and conditions or deadline.

Weak branding – doesn’t explain what Student Super actually is

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Stakeholders:

All university students especially students who concern about their psychological state and students who interested in music therapy field.

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1. Stakeholders (Audience)

The communication is primarily directed at:

Women-identifying students and staff at the University of Melbourne.

Broader university community interested in health, wellbeing, and meditation.

Possibly mental health advocates and student wellbeing coordinators.

2. Medium/Transmitter

A printed poster placed on a public noticeboard.

The transmitter is the University of Melbourne Student Union (UMSU) Women’s Department, as indicated by the logos and URL.

3. Message(s) in the Communication

Main messages include:

Event announcement: Women’s Health Day on Thursday, 8 May.

Activity: A Meditation & Wellbeing Workshop.

Time and location: 3.30–4.30pm, Mind Body Studio, Nona Lee Sports Centre.

4. Enthymeme

An underlying assumption or value:

Health and well-being are essential parts of a woman’s university experience.

The UoM presumes that its students value mental wellness and community support.

Implies that meditation is a valid and beneficial way to support mental and physical health.

5. Clarity of Communication

Direct and clear: The date, time, location, purpose, and organising body are all clearly stated.

The visual elements (calm imagery, pink palette, meditating figure) strongly reinforce the message of wellbeing and femininity.

6. Strengths of the Communication

Clear branding: UMSU Women’s and "Student Powered" logos establish credibility.

Visually appealing and thematic: The pastel palette and soft graphics attract attention and match the theme of wellness.

Concise messaging: No overload of information; just what is needed.

7. Areas for Improvement

Date ambiguity: Fix: Add the year (Thurs 8 May 2025).

Lack of accessibility info: No mention of accessibility accommodations or contact info.

Fix: Include a line like 'Contact us for accessibility requirements'.

Limited engagement incentive: Free or not?

Fix: Add a benefit statement like “Free workshop – learn mindfulness techniques to manage uni stress”.

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Stakeholders: chinese background students/students who are interested in Chinese cultural

Media: poster, social medias

Message: come to the activity

Enthememe: cultural diversified

Direct

Pros: gives out clear examples

Improve: Bolder color

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Q: What is/(are) the message(s) in the communication?

A: Promote a music performance event, the qr code, Performer's name, time, location.

Q: What medium/transmitter is used to communicate the message?

A: Glass window display, Printed poster, QR code

Q: What do you think these communications have done well?

A:

1. The information is not specific enough

The poster doesn’t clearly mention the music style or performance details

2. Weak visual appeal

he colors are quite light, so it’s easy to overlook the poster.

3. Unclear target audience

The poster is placed on a café window, but the café’s customers may not be indie music fans.

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Stakeholders:1) University students and University teachers who are interested in mediation, mindfulness, and behest philosophy.

Medium used:a printed poster placed on campus in poster wall

Message: chance to practic meditation for stress release, and engagement in discussions on buddhist.

ENTHYMEME: assumes students value mental wellness.

communication clarity: clearly show the benefits and expectations.

communications strength:Structured clearly into easily readable bullet points.

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audience: sapphic and queer students/staff at Melbourne uni, or allies who may want to support a queer event on campus.

medium: poster

message: advertising an event in which people can come and hear stories from successful sapphic leaders. promises networking opportunities and food after the panel.

enthememe: lgbtqia+ people will have an interest in hearing about leadership within their community.

communication?: communication is quite clear. somewhat relies on people taking an interest in the heading and walking closer to read as the rest of the text is quite small. otherwise, all information regarding the event is clearly and succinctly outlined.

did well: bright, bold colours draw you in to the advertisement.

could improve: clearer main headline?

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audience: exisiting or potential customers of professors walk cafe

medium: poster (outside cafe)

message: promoting sustainability through encouraging customers to bring their own keep cup. customers will receive a discount if they do bring one.

enthememe: everyone likes discounts on their coffee. everyone cares about the environment and reducing waste.

communication?: the communication on the poster is very clear. the key message is centred and bolded on the poster, making it the focus. this is paired with a colourful, bright image making the poster stand out.

done well: the message is simply conveyed, making it accessible to a wide variety of people.

could improve: font of main message may be difficult to read for some. might consider changing to ensure message is accessible to everyone.

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Stakeholders / Audience

University students (mainly undergraduates having lunch)

Secondary audience: campus staff, visiting parents or guests

Medium / Transmitter

A3 printed visual poster placed:

Near the canteen entrance and seating areas

On ice cream freezer glass door

Beside checkout counter

Static poster with text + image

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A good advertising of unimelb

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1. stakeholders unknown but presumably melb uni community

2. chalk on ground

3 and 4. not sure what its promoting

5. ambiguous and unclear

6. sparks interest, capitals, appeals to money conscious students

7. too unclear and ambiguous? who what where when why?

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1.⁠ ⁠stakeholders: unimelb community conscious of safety, students/teachers who stay late

2. sticker

3. an app to help the safety of unimelb community

4. draws on the concern of safety

5. direct and clear

6. attached to the emergency button pole, central to the uni campus

7. small

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1.⁠ ⁠stakeholders: students, teachers, passer-bys, socially conscious young people, hungry people

2. poster

3. by buying a bowl or burrito, you can help feed someone else also

4. hunger and social justice

5. direct and clear

6. made it eye-capturing, CSR

7. its located inside the library but could possibly have more impact outside

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Chinese advertisement for tutorials

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We think this merchant store is also a form of unimelb ads

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stakeholders: unimelb students

medium: poster and website

message: free airpods giveaway

shared value: students love free stuffs

communication is clear, direct, straightforward

what they did well: they're using emojis, clear simple terms

what they can improve:

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Blak Ball - Imanina, Jessica, Misaki, Minnie, Hariz

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Blak Ball - Imanina, Jessica, Misaki, Minnie, Hariz

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stakeholders: First Nations unimelb students

medium: poster

message: a dancing event

shared value: this event is inclusive for all unimelb students regardless their background

clear communication

they're using simple terms, lot of information, big size, and eyecatching design

how they could improve: more placement of the posters instead of just placing it on the student pavillion building

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Here's the English version