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I am Jenan Abdullah and I will be sharing with you my Philippine Pop Culture interests and connection in this section. I have always been fascinated by the trends in the Philippines especially during the pandemic when everyone was connected through social media specifically Tiktok. Trends were really interesting but also fun at the same time, it made everyone from people of all ages join in, be creative, doing something fun because at that time we were all stuck at our homes. Actually, up until now, I still am amazed on how these trends have created an impact on the society. Now, I will share five of my interests on Philippine Pop Culture, firstly is the film “Hello, Love Again” which reached not only to local but international audiences, showcasing the struggles Filipinos go through working abroad, the actors as well really potrayed well and we cannot deny the kilig factor was really on point. The next would be fashion, out with the skinny jeans and in with the wide-legged pants/ baggy jeans. After years of skinny jeans, the fashion trend leaned to more loose and comfy styles which I adore. Next up is the rise of “labubu,” a cute little plushy teddy that is placed on bags which adds personality to one’s style. I’m also gonna talk about song called “Unang Sayaw” by Nobita, which was released around 2021, that until now until now I still love listening to, because I relate to it so much and its so relaxing. And lastly, is drinks specifically “matcha,” ever since it has been a trend I have been obsessed with it, and so is everyone else that I know.

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Star Cinema (2024). Image of Alden Richards and Kathryn Bernardo from Hello, Love Again. ABS CBN Films (Photo taken by Jenan Abdullah, November 16, 2024).

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I LOVE this film. It's a beautiful story that a lot of Filipino and also other people could relate to and learn from!

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Out with the Skinny Jeans and In with the Wide Legged Pants

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Out with the Skinny Jeans and In with the Wide Legged Pants

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Wide-legged pants > Skinny Jeans.

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So cute!

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Relate much.

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Always matcha.

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Source: Kalibre.45. (2024, September 7). The viral meme pose of Malupiton. Instagram. https://www.instagram.com/p/C_mPK1oxiA-/

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One specific contemporary Philippine pop culture trend that I want to feature is the viral tiktok meme of Malupiton, wherein he was known for his funny content videos and specifically his viral tongue pose also his catch phrase “Boss!” I chose this particular trend because its humor makes it relatable to all its audiences. I find his contents very creative, very funny, he does not need to do extra effort to convince viewers how great of a content creator he is, rather he just shows it naturally. What makes this trend significant in todays Philippine society is that we need contents like these, to relieve us from stress. He shows how to be funny without needing to hurt innocent people physically unlike other content creators who pranks other people just to get attention. Although there are many funny creators like him such as Ser Geybin and Christian Antolin, but for me Malupiton is already great for what he does. His presence in our fyp makes our day less stressful and although it is just a short clip, we still tend to laugh and somehow feel relieve from the stress we have.

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The Malupiton meme is a viral tiktok meme that has influenced different aspects of society, from social behaviors, identity and culture, and lastly economic impacts. In terms of social behaviors, with the viral meme it somehow fosters a sense of community through the funny contents that Malupiton creates, so it bonds interactions of different people connected from one to another, like commenting on the posts, recreating his contents, and sharing to other people to lighten their mood. In terms of identity and culture, Malupiton highlights Pinoy humor and the cultural identity of being a Filipino, which reflects how memes like what Malupiton does can both serve as an entertainment and a way to cope from stress. In terms of media consumption, the meme obviously increased users engagement online because again of the very relatable and very funny contents as well. Lastly, in terms of economic impact no only does Malupiton himself creates funny contents but also collaborates with different brands and businesses providing an exposure to the audience attracting more customers and sales.

The viral Malupiton communicate meaning through signs, symbols, or cultural codes. With Malupiton’s facial expression especially when he is making his contents, it conveys a lot of emotion making it relatable to the people. He does not need to play nice or to be prim, he just needs to be himself. Malupiton’s catchprases or taglines like “Boss!” and his viral pose with the his tongue represents jokes that most Filipinos even kids can relate to. Cultural codes is when a people within culture understands symbols that like Malupiton have and integrates to his videos. Such examples in his videos presented are “tambay” which is where someone is just hanging out and Malupiton usually use this concept, to make it relatable which Filipinos instantly recognize. In short, Malupiton’s contents is funny because he uses these signs, symbols and cultural codes to connect with its audiences without needing an explanation to understand the underlying message of it.