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After considering the shooting plan in detail, I realized that the last treatment was too difficult for me. The most obvious point was: reconciling music and dialogue. Without being able to produce the music myself, there was no way for me to blend the above two points together perfectly, so the following treatment was done with only one actor and subtitles.

Treatment：
A man wakes up from a nap, he walks to the sink and looks at the pile of dishes. Picks up a dishwashing liquid and starts washing the dishes. He washes the dishes very painfully (here we have to keep switching between washing the dishes and his face close-up to emphasize the effect). Then he took out the morning fresh dishwashing liquid (close-up). After starting to use it, repeat the above dishwashing and facial close-ups, this time he smiled very happy. After washing the dishes, give a panoramic view of the man walking away, the camera moves like the side, again showing a close up of morning fresh.

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I know it looks ridiculous but it's me and my girlfriend

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Worked with Kurt

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1. Uni SA
2. The voice of Australia
3. Film Festival
4. Nintendo Switch
5. PlayStation 5
6. Dating App
7. Seafood mark near my home
8. Jeep Wrangler
9. Macbook
10. iPhone
11. A book teaches you to cook
12. Computer
13. Pen
14. A text book
15. House
16. Adelaide
17. The hotel
18. OTR
19. Subway
20. Macdonald
21. KFC
22. HungryJacks
23. Nord Burger
24. Adelaide China town
25. Chinese noodle
26. Coles
27. Woolworth
28. Sports Brand
29. United Petrol
30. Clothes Brand (Yohji Yamamoto)
31. Coca Cla
32. Pepsi
33. Fridge
34. Cooker machine
35. Dishes washing liquid
36. Mouse
37. Keyboard
38. Bunnings ( Engineer Stuff)
39. Australia
40. China
41. WoxBox
42. BBQ Chicken
43. Glasses
44. Hoover
45. Jews
46. Treadmills
47. Youtube
48. Gravy Sauce
49. Grammarly
50. DeepL Transfer
51. Dentist
52. Adelaide Uni
53. Marvel
54. DC
55. Starbucks
56. Pizza Hat
57. Quick Charger for Smart phone
58. TikTok
59. Zoom
60. Nick
61. Hefeiffer
62. Concert for any famous singer
63. Album
64. St.George College
65. Chongqing Travelling (my home town in China)
66. Contact-lens
67. Make-up brand
68. Protein Powder
69. Gloves for gym
70. Stocks
71. Condoms
72. Masks
73. Camera
74. TV
75. Cinema
76. Headphone
77. Uber
78. Washing machine
79. Sanitizer
80. Watch

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This is something I can find and shoot in my home and it's easy to find the features of the product. Show how good it is to use and the power to wash dishes.
Also, I should show the difference between this product and other brand, giving the audiences the information that my brand is their best choice.

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As the first day of this course, I was a little bit of nervous in the first 20 minutes. I know nothing about create a website and digital design, I thought this course might be very difficult for me. Then, with Caroline's introduction to this course and the assignment we are going to do, I realized it's not hard for me because we will be helped to find our own ideas and create everything step by step. I felt confident and the class became relaxed. I found myself actually interested on this subject, the design and the strategies for products. With the discussion with classmates, I think I need to find something easy to shoot, to make a video. I will have a think about the things I have in my room and choose one as my final decision for the product.

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Big comparison, simple but useful

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HuntOffice™ Fairy Washing Up Liquid Shake Test

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At the beginning of the advert, a man A gets up in the morning, sees a sink full of dirty dishes and starts to clean them. He washes the dishes with his dishwashing liquid, slowly and inefficiently, frowning. There is no background music at this point, just the heavy sound of the man washing dishes, and the image and sound are monotonous. The overall colour of the scene is dominated by monotonous black and white and grey.

At this point Man B arrives and tells him that there is an appointment and to hurry up. But Man A says, "I'm sorry, this is taking too long. "Then Man B gives him a morning fresh dishwashing liquid. notice at this point that both the outside of the morning fresh and the liquid are bright green, highlighting its graphic focus. He then has a very smooth cleaning process. During this process, the music becomes very rhythmic drumming, so that the audience's attention emotionalion changes to joy and the feeling that using this product is a positive thing to do. The camera will show the dirty plates becoming clean immediately after touching morning fresh. The images and special effects follow the rhythm of the music and constantly introduce the advantages and differences of morning fresh.

Finally, the music stops as the plates are cleaned smoothly. Man A then picks up the plate and smells it, at which point the subtitles also suggest a fresh lemon scent. (This time the product from advertisement is lemon scented). The scene pulls away to reveal that Man B is still next to him, which suggests that the cleaning process was quick, only a few minutes. Man B and Man A touch fists. Man B says: "Come on, there's still time to catch up our appointment." The two then walk out of the frame, leaving a close-up of the morning fresh product in front of the camera.

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Mohammad Al Haj Eid, Nawras M. Nusairat, Mahmud Alkailani, Hamad Al-Ghadeer, 2020, Internet users’ attitudes towards social media advertisements: The role of advertisement design and users’ motives, Management Science Letters.

http://m.growingscience.com/beta/msl/3804-internet-users-attitudes-towards-social-media-advertisements-the-role-of-advertisement-design-and-users-motives.html

informativeness is an important reason that users accept internet advertisements, people want to have information while they are using internet and watching the videos. Good marketing strategies cannot be designed in the absence of knowledge about customers’ attitudes. Attitude has three components named as affect, cognition and behavior, which means to feel, believe or behave about/to the object. Attitude is a derived composite outcome of the interaction between a person’s beliefs (cognitive thoughts) and expressed emotions (affective feelings) with respect to those beliefs. Knowledge of these interactions can help to predict a consumer’s behaviour. Irritation is one of the major reasons behind customer criticism of an advertisement and can lead to sales reduction. It creates negative attendance to users. Such as stop users watch the video in the middle, it would make the audience hate this advertisement, which the advertisement doesn't work at all.

XUEBAI ZHANG AND SHYAN-MING YUAN, 2017, An Eye Tracking Analysis for Video Advertising: Relationship Between Advertisement, Elements and Effectiveness, IEEE-Access.

https://ieeexplore.ieee.org/abstract/document/8281105

According to Hsieh and Chen’s study, video advertising type is the best one for drawing users’ attention among various advertising information types, while having a stronger effect on consumers’ memory and decision- making. This article explores the relationships between these key ad elements-related eye movements and higher-order ad effec- tiveness for video ads. The eye contract when the audiences are watching the video, it has connection with attitude towards advertisement, attitude towards brand and purchase intention. The article analyse more about the meaning of the advertisement to get the contract from the audiences instead of the video itself. The colour and the screen effects are important as well, this could keep the audiences’ contract and implant concept to them, which is what advertisement should do

H. D. KUSUMANINGRUM, M. M. VAN PUTTEN, F. M. ROMBOUTS, AND R. R. BEUMER, 2001, Effects of Antibacterial Dishwashing Liquid on Foodborne Pathogens and Competitive Microorganisms in Kitchen Sponges, Journal of Food Protection, Vol. 65, No. 1, 2002, pp.61–65

https://meridian.allenpress.com/jfp/article/65/1/61/170305/Effects-of-Antibacterial-Dishwashing-Liquid-on

The results of this study demonstrate that the antibacterial dishwashing liquid was effective in reducing pathogens in the suspension test but not in the used sponges. The number of bacteria increases rapidly under favourable conditions in a used sponge and there is a constant risk of contamination transfer from this surface, disposable sponges or cloths should be considered for use whenever possible. Many antibacterial products are specifically manufactured for the reduction of bacteria in cleaning cloths and sponges. Their works are similar on cleaning the dishes. The big difference that makes users feel different is the sponge they use. It makes a big difference between used sponges and responsible sponges. For the dishwashing liquid, the difference they can make the audience feel is actually the smell, the product packaging and the use experience.

HuntOffice™ Fairy Washing Up Liquid Shake Test, 2019 (video file), available from<https://www.youtube.com/watch?v=3Edp2asQVgU>

This is a very simple but very useful video advertisement. It shows a straight comparison between the advertisement brand and other dishwashing liquids. The music sounds cheerful and energetic which will guide the audience's positive attitude. With the music ends, the shaking ends as well, the result of the comparison shows up: the dishwashing liquid doing the advertisement totally wins. The white box has nothing left but cleaning water. It also makes the audiences think: if shaking is that good, how good it could be if I use it on my sponges to clean my dishes? Then, with audiences’ imagination, this advertisement works successfully.

Morning Fresh NZ - Dinner Party - 30', 2021(video file), available from <https://www.youtube.com/watch?v=3YKULZyggJI>

This video advertisement’s cure part is the music. The character sees many dirty dishes and complaint: “Dishes.” He doesn’t want to wash these much dishes at all, but the morning fresh dishwashing liquid changed everything. It makes the washing looks so easy, the screen shows how easy it is when the character use it to clean the dish. With the product’s singing, the audience would think that using this brand to wash my dishes is easy and happy. Also the singing product makes people remember the product’s package, especially the mouth, this is the special element of the product, once again, the audience's impression of the product was deepened.

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The music is important, make the audience wanna keep watching and the lyrics make people remember what the product is, also the good point of it.

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"Second chance" is a very good way to do an advertisement. It gave people a strong reason to be your customer: you don't want to regret or be painful as the character in the advertisement.

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Attention:
The promotion video will guide audiences into happy emotions. This emotion could change audiences' attention to the product, which makes them want to buy the product. There are many ways to influence attention, such as music, image and colour. The way I would use is rhythm music. The sense of rhythm makes people feel happy, such as dancing.

Interest:
The thing that could make audiences interested is the music and happiness. The dishwashing liquid works perfectly with the music and turning all the dishes into bright white actually makes the audiences happy.

Desire:
This is a part has a connection with attention, because the desire is about to use the feeling to convince people without words. The happy emotion works and with the video shows how good the product is, the audiences will have a good impression to the product, also the desire to buy it.

Action:
The action I would like the audience to take is having a thinking that this dishwashing liquid is very good on cleaning and it's so easy to use it. It actually makes the dishwashing become easier and happy.