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Men should consume products that are good for them and are delicious. They should also be aware of the calories that a product has because they should be trying to gain muscle not fat. Men should not be perfect because “process is perfection” for men in this society.

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Men should be able to eat tasty food that is good for them. They should consume food that is good and does not contain much fat. Men should not restrict their diet; society should accommodate men’s necessities.

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Men should be going out, having adventures. Men should not fear anything. Men should be outdoors which is the reason why they should be consuming food that is good for them. Men need to handle spicy food and then should also consume proteins to gain muscles.

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Men should like women who look a certain way, they should be attracted to women who are thin, fit and care about the way they look. They should like women who do not consume a lot of carbs. Men should like women who are like themselves, fit, attractive and lean.

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In order to fit the standards of what “a real” man looks like men need to look a certain way. They need to have muscles, look fit and be strong; therefore, they should work out and consume products/protein to gain muscles, if they do not look like the model from the ad then they are not considered attractive or desirable.

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Men should be like bears, they should be strong, hairy and put up a strong front. Men should act masculine. They should have hair to show off that masculinity; however, they should also just shave their beards, not other

parts of their bodies like their legs and arms, this is because it is not considered masculine.

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In this society men need certain things in order to be a “real” man. For example, doing outside activities, men need to hike and run. These activities not only are outside but also will provide man with the exercise that they need in order to maintain that slim figure. Men do need a slim figure; however, not too slim because then they will appear feminine. Men do not need to take care of their mental health. Men need to hide their feelings and go for a walk and a form of mental health.

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Men need to maintain a muscular figure. Men cannot be skinny otherwise they are being feminine. Men need to watch their calories in order to achieve the muscular look without a belly. Men need to portion their food. Men need to eat healthy. In this society there are many expectations that are put on men which could create an eating disorder. However, society does not believe that a man can get an eating disorder. This is not acceptable.

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In this society men are expected to look “fit”.
What does fit really mean? They need to look muscular just like the man that is shown in the advertisement. This ad is

giving man the hope that if you take his muscle building protein you will look the way that society wants you to look. In this ad a wolf is shown, wolf have always seen as masucline figure. They are alphas, tough, strong, fast and dangerous. Men are expected to act just like a wolf.

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Men need to be dangerous, men need to have no fear. Men are expected to be wild and loud. They need to do extreme activities to show their masculinity. Men are expected to find dangerous things that can threaten their life as fun. Men cannot show feelings, men do not cry. Men need to prove that they are strong and outgoing. In this society men cannot show a sign of weakness.

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Men are expected to play sports.Especially basketball, it is a stereotype that all men should be good at basketball. Men cannot get tired. Men need to have energy for the day. They need to be consistent and act tough. Men need to have a perfect image while playing. Men need to sweat, scream and be loud whenever they play.

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Men need to be sporty, men need to be tough. They need to use clothing that will show off their muscles. In this ad, they are targeting men who play sports. Sport is something that men are expected to do. Sports are not comfortable, they can be fun, but hurtful. Sports shoes are not comfortable, so whenever they are not playing they need to use comfortable shoes. Comfort is something that men are not supposed to have because once again in this society being a man means you are strong and admirable. Men should not complain about pain because otherwise, they are weak.

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Men are expected to look a certain way: be tall and muscular. This is not the case for everyone, many males do not have tall genetics therefore this is not possible. In this ad chocolate milk is advertised by Klay Thompson who is a famous basketball player. It is giving young men the message that if they drink this chocolate milk they can be just like him. It is giving them the idea that they could also look like that. This is something not realistic. This could potentially create body image disturbance in these men.

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Men are expected to be winners. They need to be the best at what they do. They cannot give up otherwise they will be seen as weak. Men need to make everything a competition even if it is a friendly game. They need to go home and be winners and act tough although they might be hurting both physically and mentally.

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Men are providers. Men are protectors. In this ad a whole family is shown. The man is holding his family, he will protect his family because it is something that he was taught to do. The cologne is advertised with clouds which are meant to be soft. Men will be soft with their family.

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Men are expected to be tough. They are expected to do “hard” jobs, for example, construction and engineering. They are pushed into the stem field. In this ad we see a child playing with construction. Just like this child, men are expected to work in construction because it is a man's job. Men need to be strong in order to perform this job. Men need to be builders.

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Men need to smell good. Men have a certain sense, something that is not too feminine or something that is too strong. In order to do this they need this fragrance that will help them achieve this. In this ad “legend night” is mentioned, this means that the man needs to be good at sex and have a “legend” night. Men are expected be masculine, strong, be good at whatever they do and then they will become legends.

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In order for men to show their masculinity, they need to have boats,motorcycles, and cars. These are objects that represent men. In this ad a truck is shown, men need to drive trucks to have that they are masculine. Men need to drive a motorcycle because men in motorcycles are stereotyped to be tough. Men need to be providers. Not only with a small house, but also with one that is big enough to have a garage.

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Men are expected to have a family not only that but also be the main provider for that family. Men need to have children and be able to afford vacations such as road trips. Otherwise they are seen as less of a man. Men need to be the “head” of the household and drive. They need to know how a car works because that is part of being a man. They need to have a big truck like the one shown in the ad because men are expected to be big and strong and need to handle anything that comes their way just like a truck.

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Men need a car for transportation; however, their car needs to look masucline. Men need to be just like cars and have no feeling. They need to hide their feelings and carry all the weight inside. This is something that can potentially create anger in these men because they are holding to their feelings for such a long time.

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This protein will target the muscles that society wants women to have. This protein will give women energy without a high amount of calories. This will make them strong but not too strong because women should not be strong. Women need to find strong men to be strong for them.

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Part of being a woman is making sure that everyone has fun and eats this summer. As a woman you need to make this happen and the best way to do this is by making smores in the backyard. Women will need to clean and prepare the house for this event because it is something that is expected of them. Women will need to look “presentable”. Women need to wear makeup for this event but not too much otherwise they try too hard. Women need to satisfy their family needs.

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Women need to be sweet just like honey. They need to show affection through words and actions. Always be lovely with others and care for others. Part of housekeeping is cooking. Cheerios is telling women that they need to be the sweet women that bring the cereal home because now the kids are going to love her.

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Women “have” to clean the kitchen, they should be in charge of the house when it comes to the cleaning aspect of it. Although the only reviews this ad shows are comments from only women they don’t try to appeal this product to men. Men should only buy the products but they should not use it, men should handle the product to the women but not use it just as seen in the ad( Mr. Clean hands someone the sponge)

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Women should be clean at all times. Women cannot get dirty. In order for women to have a clean house they need to paint. Painting is known for being messy, paint often goes everywhere and gets the house dirty. This is something that women cannot let happen. In this ad berries stain one’s fingers when eating them. These berries are soft and will get the job done. This is something that society sees in women.

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Women need to look thin and beautiful this summer. Eating is good for women, but the best way to eat is eating something that can cause women to gain less weight. In this ad they introduce women with a veggie

burger that will fill the hunger without the unwanted fat society does not want women to have. A veggie burger will help women achieve the figure that they are expected to have.

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Women need to start eating more vegetables. They expected to have a thin figure but still eat because otherwise, they have an eating disorder. Women need to look thin but not too thin just like spaghetti. Spaghetti is tall and so should women, tall and thin. Women are expected to cook for the family. Making spaghetti is a great easy food that women are expected to make for a family night.

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Women and cats have so much in common. They are soft sensitive and are seen as cute. Cats are known to be clean and women are expected to look clean. Cats look perfect and women are expected to be perfect. Cats are soft and fluffy and women need to be soft and gentle because that is their stereotype. Women ``should’ have cats because they are a female pet. Dogs on the other hand are more masucline and strong; they are targeted for men.

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In society women cannot be shy otherwise they are considered rude and arrogant. If a woman does not talk, society will instantly think that they are stuck ups. Women need to get out of their shell and talk to

people, but don’t talk too much because otherwise they are “annoying”. Women cannot talk a lot

They are stuck up and women need to break out of their shell and talk to others.

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Women need to know how to cook. In this ad a simple and healthy meal is shown. Women ``should” eat healthy in order to maintain their thin figure. In society’s view women need to learn how to cook and then cook for their husbands because otherwise they would be considered lazy.

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Women need to be thin, but also need to eat because otherwise people may think she has an eating disorder. IN the ad the plant based non-dairy ice cream shows women that they can eat without consuming as many calories. This ice cream is mini because all though society wants women to eat it but in small portions. they should not eat too much.

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Women should pursue a career that is women dominated like veterinary medicine not other careers that have to do with medicine that are men dominated. This is because women should not feel above men. They should think that they are fragile and delicate just like the cat shown in the ad. This also says that women who do not have partners in their life would be cat ladies, single and lonely.

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Washing the clothes is stereotyped as a women’s job. Women need to be in charge of the washing and folding. The washing needs to be perfect. The clothes need to smell good. Odor and women do not mix, women need to smell good. Women’s hair, body, and important clothes need to smell good. No odor needs to be detected, if this happens she will be called “dirty” “nasty” “disgusting”. If a washing machine is not clean then it is useless. This is something that many people still believe about women. If a woman does not know how to clean she is useless and does not know how to do her “job”.

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Women are supposed to clean, part of cleaning is picking up the trash. For this bags are needed. Women should be in charge of household chores, they should make sure that the house is nice, clean and that it smells good; therefore, they should get trash bags that reflect this, and odor should be eliminated from the house. Women should be under control just like the trash bags are.

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Women are expected to have their houses extremely clean and neat; therefore, they should sweep every day in order for their houses to look the best. This ad was advertised to women because the stereotype of society for women is that they should be the ones doing the house chores, not the men.

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Women are supposed to be good housekeepers, their houses should be spotless just like in the ad shown. Not only this, women should also look good when cleaning, they should have their makeup done, be thin, be nicely dressed, and have their hair done. Women should also be the house ones cleaning not the men.

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“A cookie jar in every bite”
This is telling women that they should be aware of what they consume. Therefore, eating one M&M is equal to eating one jar of cookies. They should moderate their consumption in order to fit in with the standards of society, if they consume too much then they would not be seen as attractive.

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In today’s society women are expected to look their best, this means that not only do they take care of their face, they need to take care of every inch of their body in order to comply with

society’s standards of what is considered beautiful. Women need to be perfect and youthful looking. They should not have any wrinkles or dark spots and they should also not sweat like men do and they should also smell what society considers “feminine” like roses.

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Women are just like cats, they are delicate. It is a stereotype that women love cats. For example, we often hear that if a woman does not want to marry she will become a “crazy cat lady.” Cats are soft, clean and beautiful. A Persian cat is shown with a pink nose, intact perfect liner and extremely white and clean fur. Women are supposed to look just like this cat, pretty in pink.

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Women are supposed to smell and look good. Lavender is known for being delicate and soft but still provides a pleasing fragrance. Deodorant is supposed to protect from odor. In order for women to be seen as feminine, they need to smell just like lavender. This ad shows delicate colors and writing is added because of the stereotype that we women like.