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The Holy Bible - Adam Bloomberg and Mike Mandel 

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The Holy Bible - Adam Bloomberg and Mike Mandel 

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According to the makers of the PRSNT album and book, the project was inspired by a research study which found the large volume of accessible information online is shortening society's attention spans and how audiences engage with music. More specifically, it discovered that around a third of all listeners using digital platforms skip to the next track within the first 30 seconds of playing. So, on PRSNT, all the tracks are around 32 seconds long. And all the visuals - created by a stellar roster of renowned photographers including Juergen Teller, Wolfgang Tillmans, Jack Davison, Joel Meyerowitz, Alessandra Sanguinetti, Nobuyoshi Araki, Zhong Lin and Elizaveta Porodina - serve to reflect on feed culture, social media overload and digital addiction.

The musicians involved are just as esteemed, with original compositions created specially for the album by Laurie Spiegel, Ryuichi Sakamoto, Lyra Pramuk, Visible Cloaks, Raül Refree, Lucrecia Dalt and Lafawndah. Other photographers who contributed to the project include Adria Canameras, Taiyo Onorato & Nico Krebs, Larissa Zaidan, Dani Pujalte and Javier Tles.

Created by Us and label Modern Obscure Music put the project together, giving the musicians a challenge to make an engaging piece of music inside the confines of 30 seconds or so; this means the whole album lasts only six minutes and 34 seconds. They describe the compositions as 'deceptively complex and more substantial than expectations of their nano nature would suggest". The photographers have responded to the music and the topics at hand, exploring subjects such as the noise and speed of modern life, escapism, isolation and meditation.

The PRSNT project also encompasses written work from authors, curators, artists and musicians such as Shumon Basar, Francois J. Bonnet (AKA Kassel Jaeger) Maria Chavez and Yves Citton.

PRSNT is available to pre-order now on limited edition vinyl, and comes with a glossy art book and streaming link.

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Juergen Teller, Joel Meyerowitz and Zhong Lin comment on our shortening attention spans for PRSNT album

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According to the makers of the PRSNT album and book, the project was inspired by a research study which found the large volume of accessible information online is shortening society's attention spans and how audiences engage with music.

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My neighbour Kid was 42 when he died. He regularly swept our shared porch, put out the rubbish and kept an eye on things when I was away. As Kid couldn't read well, I helped him with his post. He borrowed my phone whenever he didn't have any credit on his own. Sometimes I wouldn't see him for a while because he was serving a prison sentence for some minor misdemeanour.

Kid had a turbulent life: he was banned from seeing his son and struggled with alcohol and drug addiction. Many people found his bellowing voice and coarse speech intimidating. In the last year of his life, he spent more and more time with drifters and junkies, begging on the street for change. His body was found, floating between two boats in an Utrecht canal.
Credits
Film clips are from the movie Willem & Kid made by Het Filmfort / NGN productions.

Texts are based on police reports, documented during Kid's last year of life.

Family pictures are from Kid's photo album.

Concept and photographs by Rob Hornstra.

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My neighbour Kid was 42 when he died. He regularly swept our shared porch, put out the rubbish and kept an eye on things when I was away. As Kid couldn't read well, I helped him with his post. He borrowed my phone whenever he didn't have any credit on his own.

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INSTEAD OF WATCHIN RAINBOWS , I'M GONNA MAKE ME SOME (1)

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no way up and no way down

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A photograph of a women volunteering at a Polish Club to send supplies to Ukraine. Thinking about distance and feelings, despite being thousands of miles away from the war people are still motivated to help.