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4. [Optional] Are there other hooks that you can identify from games? 

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4. [Optional] Are there other hooks that you can identify from games? 

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Share examples here!

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1. Based on this image, identify as many hooks as you can. (Note: You can download this image, edit it and upload an updated version.)

2. You can also post an image of another game and highlight all the hooks that you can find!

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Identify the hook(s) and explain how the hook(s) works.

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Identify the hook(s) and explain how the hook(s) works.

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The offer is limited and promises a lot of in game currency and loot boxes

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They give a limited time for the offer to make the player pay money as they might think that they would miss the opportunity to get the special offer.

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The game just makes it look hard and tempts you to beat that level

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It is very hard to win but the player will be more motivated to win.

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The game has many elements that keep you addicted such as trophies, events, different types of currency with different purposes, gears that boost your characters performance and a leaderboard for trophies.

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When you get money, you will be able to buy things and will want to earn more so the player might buy money or play for longer to earn more money.

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A pity system in games
Eg. When you keep getting trash items, it increases your pity chance to get a better item/character.

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They have a limited time offer as a subscription, so one does not need to pay for one singular loot boxes and can get them daily without pay (during the subscription. Before the subscription there will still be a 1 time payment)

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The offer will only last for a short period of time which pressures the player to buy the loot boxes while they last.

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The "limited time" offer makes the player want to spend money on the items as they think that if they do not buy anything, then the offer will be gone and it will be harder to get it.

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The game is harder in order to keep the player on the game, trying to complete the game. This would also encourage players to buy upgrades or loot boxes to have a higher chance to win the game.

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They make it harder so that you will feel an adrenaline rush, making you engrossed in surviving in the game.

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You can get the gems and loot boxes daily which would entice players as the gems would let them get things in the game that they want and the loot boxes would give them characters or items that they want. Another thing is that the offer only lasts for a specific time so the players would want to get it before the offer runs out

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The game makes you play to earn the rewards on the trophy road and pass. They would normally also have another pass that allows you to receive more rewards in the pass for a price.

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When you get money, you will be able to buy things and will want to earn more so the player might buy money or play for longer to earn more money

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When loot boxes are opened, there will be a dazzling display and sounds before opening to excite the player and make them want to open more loot boxes.

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The limited offer makes you want to purchase the offer as the deal will be good and the player think that is they do not buy it, they may spend a long time farming out the same amount of materials given in the deal

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You get a really good offer and the offer is limited so people will want to buy it before the offer runs out otherwise they will have to spend more money on the items.

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The offer is about to end which pressures players to buy it.

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It gives you gems when you pay about $7 for it. They also give you treasures other than the gems

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The game is harder so the player would want to complete the game faster

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It will give you a challenge when playing the game, so you do not get bored and you will continue playing the game

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The limited time offer makes the player want to play the game for a longer period of time or spend money as they will feel that they will miss out if they don't get the offer

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The game makes you want to earn materials to earn better rewards

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First, you can see your gem count and will be encouraged to get more of the gems or tokens.
Second, you can also see your trophy riad annd will be more encoraged to play more to get more trophies.

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The trophy road and brawl pass allow players to get items and game tokens if players play the game more.

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Once the time limit ends, they will not be able to buy this reward anymore.
They call it a special offer.
They make it seem like a low price  but in reality they are spending money on a few good-looking pixels that only lasts for 30 days.

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There are some video games which require you to spend money to upgrade yourself in the game.

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You will be encouraged to get through those levels.

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There is a time limit on the purchase of the loot boxes and gems so that the player will just blindly buy the package without careful thinking in fear of losing the offer forever and being hindered in the progress.

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There is a limited time to purchase this offer so the gamer would want to buy it quick before the promotion disappears. It also promises certain gems and loot boxes daily for 1 month so the user will be enticed to buy it as he can get gifts daily.

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They make it harder to complete the level/game so the user is more motivated to beat the 'hard' level since it is tough. Once the level is completed, the player will be satisfied.

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they set a time limit, so that the player would be afraid to not get the prize and go back to the game

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They can only buy it for a short time and therefore it is limited and they want to be special so thye would buy it

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the harder it is, the more excited the player would be and would continue playing

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The trophy road and the brawl pass will be able to track the player's progress so the player would want to play more so he can progress more.

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You would want to get to the hard level from the easy level and therefore keep working harder.

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They make it look like an exclusive offer and since it is limited, you are more likely to want to buy it as it looks like a good deal and you can get in game currency easier

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they have limited time offers where players will feel that they will miss out if they dont buy the loot boxes

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It makes you want to progress your character

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Some games allow the player to customise the character e.g. white hair, yellow jacket. The player would design the character based on how he/she wants it to look like so the player would be more motivated to win using that character.

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They make it harder to complete the level to make sure you dont get bored and once you complete the level, you will feel good about yourself

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They make it harder so it will be challenging and the players will want to try to beat that level.

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They say that the price is 6.99, which makes people think it is only $6, even though it is basically $7. This makes it seem cheaper and gets people to buy it

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It gives a sense of urgency to get the player to play the game and buy the limited time offer which offers exclusive/event items

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The difficulty scales so the player will be more interested to find out what new difficulties they will experience and they will be eager to overcome the difficulties

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Increasing difficulty makes people want to buy more boxes to get more items to clear the harder levels

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The game increases the difficulty level and makes you want to complete the level and prove that you can beat it.

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A game pass, a reward system, an in-game currency system, a character with special powers and a game mode.

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There are special events which give you limited perks or rewards and you will log in more just to play the event and get perks. There are also games that have daily login rewards that will add up to more rewards the more you login and if you dont login for a day, your rewards will go back to day 1

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There is gears and many character upgrades for the player to do more damage/have more health points to defeat other players/survive more hits

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there are game modes which ends after a while. Players will want to play that game mode before it ends

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You can earn trophies to earn better stuff in the game so you would want to play more to earn more trophies and yes

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When you buy in bulk, the price will be cheaper compared to if you buy individually. This makes you want to buy more as it is more worth it.

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Sometimes, the game would send you rewards that you can only collect on that day and will disappear the next day. This makes you want to go in everyday to check if there are these rewards so you won't miss out on anything.

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In FIFA for example, it has difficulty levels from Beginner to Ultimate so the player would likely want more of a challenge to play. They will be hooked in trying to beat all the difficulty levels. It also has points which can be bought to get better players for the team.

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they make the levels harder to complete so that once the player completes it, he or she will get a greater sense of achievement and motivation

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In the events section, they will tell you when the next event will be so that you will want to be in game when it happens

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Games can offer event items/characters. Sometimes games offer items in a daily shop that have a description that you do not understand so that the game makes you want to purchase the item and see what it can do. There are also rarities of certain characters or items that tempt you to get the rarest item/character to flex on others. The game also can show the statistics of items so that it shows how much damage/defense/health points the item gives you, this way, you are likely to win in PvP (Player vs Player) battles and climb towards the leaderboard. There is also luck boosters that help increase luck of getting better items

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brawl pass requires a sort of currency for progress towards the reward. Players need to play games in order to get this. In order to get the loot boxes at the end of the pass, players will play more games, or even purchase more loot boxes to clear the levels easily so that they can complete the pass

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In some games, there is a storyline so you would want to find out what would happen next in the game. In other games like Minecraft, if you are in the middle of building something, you would want to finish building the thing before stopping.

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The game adds a time limit so as to pressure the player to quickly buy the loot boxes before the time runs out.

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Character customisation

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there is a reward system, different characters, in-game currency

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Some other hooks include: sending notifications

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There is a system where you can have a higher chance to get a rarer item the more lootboxes you open with bad stuff inside

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the games often have a reward system where if the player completes a certain no. of tasks, they get rewarded with something. However, the tasks can be completed by spending money in game. Thus, more players are lazy and want to get the reward, and are forced to spend money

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Players might need to spend money to get some characters as the characters look better than others.

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The game shows character that are unique in their design and their name, this makes you want to obtain them

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When you fail to beat the level, you will feel more motivated to beat that level just so you can feel the satisfaction of beating the level you thought was difficult

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They will add many ads, so you will be tempted to buy the "no-ads" option.