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Emiko – Definitions: Encoding is how the product  is  made to connect to different audience types. Decoding definition is accurate.

Example 1 - Good use of colour coding. The deconstruction of this example is well thought out as you make it clear through the encoding and decoding that this example can draw in fans of the product, as well as general fans of the genre.

Good work.

Example 2- Good observations, also consider where the bus is, and who rides the bus as well as looks at it. Good examples given.

Example 3 - Good example and shot of the advert. Why do you think that ‘Jersey Boys’ implies that they are the main act?

-       Your observational analytical writing is clear and consistent with that clarity, supported by logical conclusions

-       One way to take your exploration further would be to consider how these audience type would receive the intended message I.e. Preferred, negotiated or oppositional reading.

-       Very good work.

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Ongoing reflective Journal - Cover and guide

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Storyboard for Xeneration advert sketches

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Contingencery Plan - Planning Papers 1 1

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Since our first day in business, We make the future of shoes for many generations. Nike Xeneration has been offering our customers the best selection of products at unbeatable prices. Our online store has become synonymous with quality and we ensure a continuous variety of fantastic merchandise along with unique limited edition and seasonal items that fit any budget. Check it out and start shopping today!

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Since our first day in business, We make the future of shoes for many generations. Nike Xeneration has been offering our customers the best selection of products at unbeatable prices. Our online store has become synonymous with quality and we ensure a continuous variety of fantastic merchandise along with unique limited edition and seasonal items that fit any budget.

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Emiko's Planning Video Scene _ Shot List

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emikos week 1-6 ONGOING REFLECTIVE JOURNAL

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Advertisement campaign production slogans and logos 2