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What is the usual time for a business lunch? How long does it last? 

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What is the usual time for a business lunch? How long does it last? 

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Lunch breaks usually last approximately one hour and the most common time to have the break is between 11:30 a.m. and 1:30 p.m.

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The typical workweek in Sweden is 40 hours, with a maximum of 48 hours.
After 5 pm most Swedish employees go home to take care of their families. Working overtime is neither valued nor seen as necessary in fact it can be seen as an indication of poor planning and time management.
Workdays are usually from 8:30 or 9:00 a.m. to 5:00 p.m., Monday to Friday.

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Do you have to make appointments well in advance? 

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Do you have to make appointments well in advance? 

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Your business meetings should be scheduled far in advance. It is advised to schedule the appointment at least two weeks in advance. Last-minute modifications are not welcomed. In Sweden, it is typical to get a confirmation before a meeting is scheduled.

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Is decision-making slow or fast in business?

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Is decision-making slow or fast in business?

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Swedes do not appreciate wasting time. The chair of the meeting should take care that it keeps to time without hurrying and sticks to the agenda. Everyone should have an opportunity to express their opinion.

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Is a person's status important in meetings? Does the most senior person always lead a meeting?

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Is a person's status important in meetings? Does the most senior person always lead a meeting?

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Swedes do not believe in hierarchy and will not respect it in their business dealings (indeed, this is the only area in which they refuse to compromise). They are easy-going, flexible and patient in negotiations, and are good listeners. They are known for their ability to secure good deals without making enemies.

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How important is punctuality in your culture?

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How important is punctuality in your culture?

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Swedes are punctual. In Sweden like in other Nordic countries it is considered rude to show up late. Is expected that rules will be followed.

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What are the good/ bad topics of conversation? 

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What are the good/ bad topics of conversation? 

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Do not get too personal. Topics like family, income and personal background should be avoided. Swedes are proud of their society, so it is wise not to criticize their way of life, welfare system, economy, government, or culture. Racist or sexist jokes are not tolerated.

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In business dealings, gifts are rarely given at the beginning of the relationship. Wait for your Swedish partner to give you a gift first. Although exchanging gifts is not common at the beginning of a business relationship, it is appropriate when you are closing your transaction. Holiday cards are appropriate, particularly as a thank you for the recipient’s business during the previous year, and these should be mailed in time to be received the week before Christmas. It is customary to exchange small gifts at Christmas among colleagues and business partners, too.

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Do businesspeople prefer to entertain guests at home or in a restaurant?

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Do businesspeople prefer to entertain guests at home or in a restaurant?

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Lunch is the most common mealtime during which to conduct business negotiations in Sweden. Longer and socially more intimate dinners offer a good opportunity to get to know your business partners and to develop relationships that in the long run are always an important underpinning for your subsequent business encounters. Breakfast meetings are uncommon in Sweden as Swedes usually have breakfast at home with their families. Swedes are very hospitable and sometimes might invite you to visit their homes even during the week, although this would normally happen at the weekend.

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Do staff use first or family names when addressing each other? 

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Do staff use first or family names when addressing each other? 

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People use first names by addressing each other in Sweden.

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Do they usually stand close or far away from another person when talking to colleagues? 

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Do they usually stand close or far away from another person when talking to colleagues? 

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Swedish people maintain a large personal comfort zone and they feel uncomfortable with colleagues standing too close.

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Do people like a lot of personal space?  

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Do people like a lot of personal space?  

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Swedish people need lots of space. Swedish people have a larger area that they perceive as their personal space than people from other countries.

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How do people dress on social occasions, e.g., at an informal dinner? 

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How do people dress on social occasions, e.g., at an informal dinner? 

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Swedes are fashionable. They feel it is important to be well dressed in public.

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Is casual dress permitted in business meetings? 

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Is casual dress permitted in business meetings? 

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No, in meeting the attire is in formal and outside the meetings it can be casual.

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How do men and women dress in business? 

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How do men and women dress in business? 

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Men and Women should wear smart formal clothes like pantsuits with ties. Men should wear conservative suits and ties. Women should wear dresses, suits, and pantsuits.