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The goal should be quantifiable, and progress should be easy to track.

Example

I will track circulation and holds on the item I promote before and after each promotion.

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The goal should be very precise with no room for misinterpretation.

Example

I will promote a collection items from my library every day. These promotions will lead to a 10% increase in circulation for my library.

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The goal should be attainable — not outlandish or unrealistic.

Example

I’ve done some collection promotion before, sporadically, but I know my community loves these items and I have to report my statistics to the state library board in six months.

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The goal should contribute to your broader, overarching goals.

Example

I want my library to be the first place people think of when they need a collection item.

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The goal should have a defined start and end date.

Example

Six months.

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Increase awareness of mystery ckouts by 10%

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Increase awareness of mystery ckouts by 10%

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Increase community engagement by promoting and increasing Book Match RA form use by 10%. 

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Increase community engagement by promoting and increasing Book Match RA form use by 10%. 

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I will promote the new children's spanish language collection once a month. This will lead to an  X% increase in circulation. 

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I will promote the new children's spanish language collection once a month. This will lead to an  X% increase in circulation. 

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I will track mystery books I promote via Libraryaware and social media to see if usage increases with each promotion.

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I will track Book Match usage each month. I will note when the service is promoted via eNews, website, to develop correlations. We will monitor for repeat patrons.

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I will track Book Match usage each month. I will note when the service is promoted via eNews, website, to develop correlations. We will monitor for repeat patrons.

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I want my branch to uphold our mission--where we have the resources for Brooklyn and the world.

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I want my branch to uphold our mission--where we have the resources for Brooklyn and the world.

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Increase adult nonfiction circulation by 10%

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There are branches that have high mystery book engagements. With some of the branches closing, I would like to see if users will go to a different branch to check out material. 

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There are branches that have high mystery book engagements. With some of the branches closing, I would like to see if users will go to a different branch to check out material. 

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I will measure the increase in circulation on the J-Spanish collection by looking at turnover after each promotion

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I will measure the increase in circulation on the J-Spanish collection by looking at turnover after each promotion

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We launched the form in January 2022 and I'd love to track usage more closely and see how we can build on what we've done thus far.

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We launched the form in January 2022 and I'd love to track usage more closely and see how we can build on what we've done thus far.

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I will increase the overall turnover rate of adult fiction collections by 10%

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I will increase the overall turnover rate of adult fiction collections by 10%

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I will track past year of circ/turnover for adult nonfiction and continue to track month by month.

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Every month we will create a book display for families with a corresponding booklist online.

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I will track holds online and monitor display to see what items are checked out from display.

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I will track holds online and monitor display to see what items are checked out from display.

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It supports our strategic plan goals Enhance Library User Experience, Goal B: Improve Patron Engagement and Increase Public Awareness of Library Services, Goal A: Increase Discoverability of Library Services and Collections 

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It supports our strategic plan goals Enhance Library User Experience, Goal B: Improve Patron Engagement and Increase Public Awareness of Library Services, Goal A: Increase Discoverability of Library Services and Collections 

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I've tried this before but now I will do it more measurably. 

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I've tried this before but now I will do it more measurably. 

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I want our library to be responsive to the community and its needs.

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I want our library to be responsive to the community and its needs.

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I'll evaluate after 3 months to see our results.

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I'll evaluate after 3 months to see our results.