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Walmart's targeted audience is price-conscious consumers and value-seeking families, rural and suburban communities, and elders.

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The audience the company Target is looking for is Millennial parents, young Millennials/ Gen Z, who want style and value, including customers of different ages and backgrounds, who are seeking both everyday essentials and trendy items in an easy shopping experience.

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Walmart's primary products are everyday items and services, health medicine, beauty and hair products, household essentials, electronics, apparel, and home goods.

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"Every Day Low Prices"

The value Walmart is aiming to serve customers is with items they want, when, where, and how they want them, and save them time.

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Target's primary products include home goods, food and beverages, clothing, accessories, essentials, electronics, and toys.

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"Expect more. Pay less."

The value of Target is to provide customers with quality, affordable products and brands, while having the best shopping experience.

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Within Target and Walmart both have in common is the low prices. These two companies want to have their customers get good quality items with less price while still getting what they want.

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These two companies have a difference in what they want to provide their audience, even with low-cost items. Walmart wants to save the customer time and help with their services; however, Target wants to give brands and a shopping experience.