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The study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour.

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A Gantt chart is a bar chart that illustrates a project schedule.

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User-generated content is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.

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User Experience

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Measuring the efficiency and profitability of an investment.

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Social media metric used to describe the amount of interaction - Likes, shares, comments - a piece of content receives.

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A customer profile contains key information about a brand's ideal customer. It is a strategy guide to creating personalised experiences. Each profile should contain customer pain points, interests, buying patterns, demographic data, motivations, interaction history and more

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Ansoff, H. I. (1957). Strategies for Diversification. Harvard Business Review. (Vol. 35 Issue 5, Sep/Oct).  p113-124.

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Extended marketing mix:

Product

Price

Promotion

Place

People

Processes

Physical Evidence

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Extended Marketing Mix (7P's) | A-Level, IB & BTEC Business

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A commitment by business to behave in an ethical, social and environmentally responsible way, and to have a positive impact on the local and global environment.

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What Is Corporate Social Responsibility (CSR)? | Business: Explained

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The prism diagram is a useful visualisation for identifying a brand's core characteristics, as well as how they relate to one another.

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The number of people who leave a website after only visiting the landing page.

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New products developed to be marketed under an existing brand name e.g. Coke Vanilla, Apple Watch etc. (also called brand stretching).

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Attention, Interest, Desire, Action: a model used in advertising or promotion to turn people into prospective customers.