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https://youtu.be/QGGz1k-SLig

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Conducting research into what a circular economy is was extremely useful as I had never heard of the term before embarking on this project. I took away some ways how to keep materials in use for longer and the importance of biodegradable materials.

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This is the presentation that I put together for the last part of the project. It contains my campaign strategy as well as the partnerships that I felt fit with the campaign.

Overall, I am very pleased with this Impact and Innovation section as I feel like I worked through it chronologically and maintained my interest in it from start to finish. Despite the fact that there was not a lot of development throughout, I feel like that campaign has a strong identity and fulfils the purpose of the brief which was to encourage people to repair and reuse in order to reduce waste.

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I designed a variety of stickers that the visitors and customers would be given to customise their headphones or Bose products with. They would be made using sustainable materials and for further development, they would also be available to purchase in more sheets with more designs on a website such as Etsy which encourages creativity and is a platform for small business owners.

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this is a rough sketch of an example of the space that would be used to host the pop-up repair event. In the PDF document below, I go into further detail on the campaign strategy itself and why I made certain decisions such as partnerships with Spotify, Eventbrite, Strava and Etsy.

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In a small group, we came up with a range of campaign strategies with sustainability as the focal point. We also looked at a range of potential touchpoints for this part of the project. I always find doing ideation and brainstorming in a group to be useful because you are exposed to ideas that you would not originally have yourself which then allows you to expand on other peoples ideas.

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These were the final two campaign names and logos that I was deciding on. I decided to not use 'anxious materials' because I do not want to inspire anxiety in people and worry them about sustainability and the planet, instead, I want to be positive and encourage people to repair and reuse.

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Creating a GIF is another part of the project that I have little experience with and was apprehensive about. From this project, going forward, I will learn to approach difficult tasks that I have little confidence and experience in with more enthusiasm and dedicate more time into learning how to use new software in order to produce work that I will be happier with.

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Overall, I am not entirely pleased with the outcome of my video as I feel that it does not cone across as professionally made. This is because I did not dedicate enough time to its creation or put much thought into lighting when filming the clips. There are also some audio issues which I would go back and resolve if possible. However, I hope that the message of the video is communicated well enough and that an audience would be interested despite it not being the most exciting advert. This part of the project made me realise how difficult it is to create a captivating short video and how quickly the time goes by. This will be a good opportunity for me to develop my video filming and editing skills in the future.

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Once I had a rough idea of the video concept, I developed my story board by adding in any sounds or actions that I wanted to include. This is useful as I more cautious of collecting and recording sounds whilst filming so that I could add them into the video when editing if needed. I also began to think about the placement of my logo in the video. I decided to have it at the end of the video so that it is the last thing that the audience see and therefore, stick in their mind.

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Moving image is something that I am not particularly confident with therefore I was a bit apprehensive when approaching this part of the project. However, I found that drawing up a storyboard before filming is an extremely effective and useful method to help plan out the video. This way, I had a clear idea of what to film which helped in saving time. It also meant that I could make sure that I had any necessary props and actors.

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Once I had designed all the different touch points for Bose, I put them together on one page and this helped me to judge whether it all worked together. On reflection, I am pleased with how it all looks together however I do have a slight concern that it may be a bit more marketed towards a female demographic. This may be because the photography I used is all women, therefore if I were to redo the photography, I would use men as well.

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I used Procreate to draw the doodles onto the images for the poster. I am quite pleased with the final outcome as I feel like it is attention grabbing and would successfully promote the headphones advertised.

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I have also decided to create a poster as one of my touch points to draw attention to the brand. To continue with the theme of bose products being transformative, I had the idea of drawing doodles over the 'boring' and 'mundane' imagery which would represent where the user is being taken to.

I designed a few different scenarios and then chose which I felt worked the best.

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I used images from both the videography and from my camera roll that I felt portrayed the message that I want to. I want to encourage creativity but also promote the Bose quiet comfort headphones.

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For the Bose social media page, I wanted to move from the idea that Bose is just for athletes and professionals and make the posts more relatable and aesthetically pleasing so that when the posts arrive on users explore pages, they are more likely to engage because they will want to be 'cool' like the person in the image.

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Instagram story mockups with the backgrounds as the colours from the colour schemes.

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I created a few different instagram stories which use relatable imagery that go a long with the slogan that I came up with. I want to put across the message that a pair of Bose headphones/earbuds and what you listen to can take everyday and ordinary situations and make them feel extraordinary and even transform you to a different place.

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I made a simple filter that the users could use to put over their selfies of them either wearing their Bose headphones/earbuds or just a normal selfie. They can also post with a hashtag to further share the Bose products with their followers.

The filter is in black and white as I feel like it will fit in with the colour scheme and cover all bases.

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When thinking about my first touchpoint, I decided that I wanted to experiment with making an instagram filter for the first time. I was motivated to challenge myself by using a new piece of software. I used Meta Spark Studio and followed a tutorial as well as playing around a bit to learn.

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This is the new logo that I designed. I feel a lot better about it as I feel like it represents the new current and futuristic tone that I want to give the brand.

It incorporates both the star design which represents excellence but also looks like the letter 'b' without being too overt.

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I began thinking back to the group discussion I was a part of at the beginning of the project and about how we felt that the branding was outdated and marketed at slightly more mature audience. So i started to think about how to market Bose to a slightly younger audience from ages 16 + and therefore I looked at current trends and aesthetics. One that stood out was this futuristic, grungy and chrome one. I noticed the popularity of stars which is a piece of imagery that came up in my previous ideation.

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At this point in the project, I lost motivation and did not work on the project for a short period of time. When I returned to the project after doing a bit more research on Bose, I looked back at some of the workshop activities that I had skipped over I felt that I wanted to revisit them to see if I got any more inspiration because I felt that there was something missing.

I thought about some of the key values that Bose has and the imagery that is associated with them.

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Once I got down to 6, I felt that it was now appropriate to ask my peers about which they felt was most suitable for bose. This helped me to narrow down to the final 3. It was also useful as I found that designs that I thought would be the most popular ended up not being chosen and the reasons given were very imformative. For example, the 'spiky' design on the bottom left was one of my favourites, however one peer reminded me that the word 'bose' itself has a softer sound because of the letters used whereas the spiky design would be suited to a harsher name.

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I decided to not that further a few designs. For example, I felt that the bottom middle design reminded me of zebra print which could give an audience the wrong impression. The design in the very middle didn't feel suitable as I felt that it looked like something dripping, it could maybe be more suited towards a dessert brand or a horror brand.

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These are the final 9 logos that I decided to develop and choose from for the final logo. It was difficult to decide straight away so I decided to narrow down further to help me and anyone that I wanted to ask for imput.

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an example of how I developed one of my logo ideas:

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I then took forward the sketches I liked the most and began to develop them and experiment with new patterns and designs. This left me with a decent variety of logos to think about suitability wise and then develop further.

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I began to be more experimental with my ideation and returned to quick and rough sketches to help inspire new ideas. I founf this helpful as it is not as rigid as I usually work and led to quite a few ideas that I am happy with.

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I started by looking at the 'b' from the existing logomark but after a tutorial, I was encouraged to think more about what sound looks like. This was difficult at first but then I remembered a project that I was a part of a few years ago.

Inspired by the chladni plates, I began to sketch some ideas for a logo that replicated the patterns created by the frequencies. First, I thought about just the patterns themselves, and then I attempted to apply them to the letter 'b'

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To begin the project, I conducted a brand audit which included an analysis of the brand's history, identifying core elements of the existing wordmark, comparing the existing wordmark to those of competitor brands and identifying the current clientele that would be expected to purchase bose products.

This was useful as it gave me a clear picture of the existing brand and its image and how this could then be adapted and changed later on.

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https://media.giphy.com/media/3k7DI4xdue4sf5HYkp/giphy.gif

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https://media.giphy.com/media/pJfMvFjqZg0N8SLTsQ/giphy.gif

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https://media.giphy.com/media/dZl8xblBfKaSfMON2S/giphy.gif

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Fifty million metric tonnes of e-waste is generated
every year. Rather than throwing dated or damaged
technology away, how can we encourage our
audience to repair and reuse?

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For the colour palette, I thought about what colours would appeal to a mass majority of the market, thinking about the products themselves. I decided on a slightly darker scheme as when it comes to products that might be put in the home, such as a speaker, consumers often prefer not to have anything too bright.

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After a lot of consideration, I eventually managed to get down to 3 fonts that I will decide between. They are similar but the biggest differences are within the 'a' 'y' and the apostrophe.

I feel like Brando is almost a combination of the other two however once I experimented on a plain black background with a different slogan, I realised that it was a bit more compressed than I would have liked.

Having narrowed it down to between Graphie and Gill Sans, I have decided on using Gill Sans as I prefer the style of the letter with descencders such as 'b' and 'q'.

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After trying a few fonts in InDesign, I decided that a sans serif font would work well for the brand direction I am now taking as it is still in line with the more youthful and casual vibe yet still formal enough for branding but not as formal as a serif font.

A majority of the fonts I selected look quite similar but I found myself concentrating mostly on the differences between the 'b' 'e' 'k' and 't' s.