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Analyze the current hotel environment using PEST analysis

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Analyze the current hotel environment using PEST analysis

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1. Political
- Presidential elections.
The Malaysia politic isn’t that stable, the election already done 2 times within 2 years. Which is didn’t follow the period of the election in Malaysia. The hotel are struggle to maintain the performance of the hotel, the change in the taxes are depends on the needs of the manifest during that time.

2. Economy
- Weak currency.
The value of Malaysian money has fallen sharply which bring the effect for the inbound in tourism industry. because the weaker ringgit attracts more inbound tourist and eventually strengthen the economy with more foreign currency coming inti the country.

3. Sociocultural
travelling has become more of a trend nowadays. even the elders like to spend their time travelling with their loved ones. With this increase the expenditure capabilities is ensuring that a wider class of people is able to use the service of a hotel. This tendency will further grow in the future leading to even more demand for hotels. Other than that hotels are also welcoming more accepting of different classes of people and are ensuring they are better equipped. to serve the necessities.

4. Technology
Numerous businesses in the hospitality industry are impacted by the advent of new technology breakthroughs. It will be challenging to adapt and maintain the business if hotels do not adopt and use current technology, as competitors with new tech developments will do. For instance, the adoption of software used to regulate hotel booking and tour facilities is one of the technical industry's major worries (Robin, Pedroche and Astorga, 2017). Consumers are increasingly choosing to book hotels online or through other electronic devices rather than going to the hotels themselves. As a result of the preference shift, several hotels have lost business to their rivals that use the current booking software.Analyze the current hotel environment using PEST analysis

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Identify the strategy developed for which level of strategic decision making.

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Identify the strategy developed for which level of strategic decision making.

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Identify the strategy developed for which level of strategic decision-making.

*1.  Product*
Corporate - The corporate will confirm the product that will be sold with the suggestion of the managers after the meetings

Managerial - The managers will have the confirmation of the product that will be sold from the corporate and will explain the product to the staff

Operation - Understand the product  and service that will be provided so that the staff will be able to sell the product to the customer.

*2. Pricing*
Corporate - Confirm implementation of the price that suggested by the manager

Managerial - The manager decides the price to compare with the competitor.

Operation - Staff give the recommendation or offer to customer to sell the product

3. Place
Corporate - choose a specific location such as near airports, highways or at the center of the city

4. Promotion
Corporate - making a promotional code to share on the "promotion" part of the hotel website or on social media with their guests.

Managerial - creating a new idea on how they will promote and advertise their hotel to the guest ( focused on digital promotions)

Operation - hoteliers promote and advertise through the hotel website and social media platforms and they will make sure it can attract customers come to their hotel.

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1983, Marriott debuts lodging for business travellers with the first countyard hotel. The first JW Marriott, named in honor of founder J. Williard Marriott, opens in downtown Washington D.C in the year of 1984. At 1987, with the opening of the first Fairfield Inn and Marriott Suites hotels, Marriott becomes the first lodging company to offer a portfolio of brand. In 2016, Marriott International acquires Starwood Hotels and Resorts, creating the world largest hotel company with 5700+ properties offering more than 1.1 million rooms across 30 brands in over 110 countries. The renowned JW Marriott Hotel Kuala Lumpur is situated in the centre of Bukit Bintang, the city's commercial and entertainment hub. The 738-room, resolutely modern "Happening Hotel" provides exceptional experiences that are welcoming, authentic, and unobtrusive, with the level of detail that will make each visitor's stay exceptional and meaningful. Additionally, seminars, conferences, and social gatherings in Kuala Lumpur are frequently held at the hotel. There are 9 types of room at JW Marriot Hotel Bukit Bintang: Superior, Deluxe, Executive Deluxe, Club Executive, Cabana Pool Side, Studio Suite, Junior Suite, Bedroom suite, Vip/chairman/presidential Suite. W Marriott Kuala Lumpur offers the following activities/services (charges may apply): Spa, Fitness center, Hot tub/Jacuzzi, Sauna, Massage, Bicycle rental (additional charge), Spa facilities, Locker rooms, Fitness, Swimming pool, Spa lounge/Relaxation area, Steam room, Spa/Wellness packages.

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To be the World’s Favourite Travel company.

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To enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experiences.

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1. Product Strategy
2. Pricing strategy
3. Place strategy
4. Promotion strategy