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2015 Paris Climate Agreement -> limit global temperature rise

2021 G7 Summit -> drive a global Green Industrial Revolution to transform the way we live

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Conflict of interest between the Principle Consumer and Society in the context of Fast Fashion

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Conflict of interest between the Principle Consumer and Society in the context of Fast Fashion

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Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest.

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Principle Consumer: Fast Fashion Companies

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Principle Consumer: Fast Fashion Companies

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Prioritise short-term profits

Rapid production

Buy-and-throwaway culture

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Environmental Impact of the Fast Fashion Industry 

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Environmental Impact of the Fast Fashion Industry 

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Dyeing and finishing contributes to 3% of global carbon emissions + 20% of global water pollution

Clothes are worn less frequently, with a 36% decline in the past 15 years

92 million tonnes of clothes are disposed annually

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H&M launched a line of "green" clothing in 2019

Claimed to have used organic cotton and recycled polyester

A "green" long sleeve shirt was apparently made of "100% organic cotton"

Consumed 2,000 litres of water to produce

Just a marketing gimmick to paint themselves as an environmentally-friendly brand

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Resource that Society is trying to preserve

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Resource that Society is trying to preserve

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Sustainable use of natural resources

Reduction of waste

Environmental preservation

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Fast fashion companies' short-term profit-making goals + Society's need for sustainability = Societal failure in addressing environmental degradation problem

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“Earth provides enough to satisfy every man’s needs, but not every man’s greed.” - Mahatma Gandhi

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“Earth provides enough to satisfy every man’s needs, but not every man’s greed.” - Mahatma Gandhi