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What do we want it to look and feel like?

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What do we want it to look and feel like?

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Present on screens around campus

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Have in-depth interviews and soundbites, repurpose full interviews in the future along with the main video as a refresher.

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Sweeping drone shots, show scale and size. University is beneficial for the city. Mix up city images with campus images.

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Focus in on the statues and landmarks around campus. Close ups, feature shots. This is Leeds.

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Highlight the community around the Transformation Office

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We want something eye catching that will stand out

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Groups of people in shot interacting with each other

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Groups of people in shot interacting with each other

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We're not talking down to people, we're talking with each other.

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What other videos have worked, what haven't and what could be done differently?

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Imagery that showcases hope and the future. Think about the colour pallet across the video. What mood do we want the colour theme to convey