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You can articulate a POV by combining these three elements – user, need, and insight – as an actionable problem statement that will drive the rest of your design work. It’s surprisingly easy when you insert your findings in the POV statement. You can articulate your POV by inserting your information about your user, the needs and your insights in the following sentence:

____(user)____ needs to _____ (user’s need) ____ because _____ (insight) ____

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HWM Statement

•        Begin with your Point of View (POV) or problem statement. Start by rephrasing and framing your Point Of View as several questions by adding “How might we?” at the beginning.

•        Break that larger POV challenge up into smaller actionable and meaningful questions. Five to ten How Might We questions for one POV is a good starting point.

•        It is often helpful to brainstorm the HMW questions before the solutions brainstorm.

•        Look at your How Might We questions and ask yourself if they allow for a variety of solutions. If they don’t, broaden them. Your How Might We questions should generate a number of possible answers and will become a launch pad for your Ideation Sessions, such as Brainstorms.