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Douceur Land is a business that sells something sweets like candy and ice creams. Douceur Land is giving happiness to all the cherries! Our venture attempts to take advantage of this sweet wave and provide a variety of quality candies and innovative ice creams. As we move through the candy land, our commitment to sustainability and socially responsible business practices adds even more attractiveness as a treat in this indulgent market. We aim to do more than satisfy the cravings of sweet tooth person through tailored advertising, community response, and world class customer care. We believe this venture as we have unique offerings that no other competitors in the market can provide and our customer centric approach will make us a preferred destination for those seeking indulgence and enjoyment. This is more than just a mouth full of flavor these snacks, they are also an instant and easy source of pleasure as can be taken during festivities or visit to the movies hall when in need for something sweet after stress. Candies and ice cream are universally appealing to all age groups, classes in society.

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Our business is located in Universiti Malaysia Sarawak. Douceur Land is a partnership business. Our business is operating from 9am to 10pm. We are selling something sweets such as candy and ice cream to give them a little much happiness with our product.

As students that have a lot of assignments and papers due, lacking sleep and energy can affect their studies during class. Despite of being unenthusiastic, they need something to trigger their minds to become proactive and more productive. So, we bring our products to solve their problem. They can eat our candies to prevent from feel very sleepy during class or while studying.

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In our business, Czelly is person in charge buying the material and stocks. She will contact our supplier which is Sunny Trading and Lyana Aiskrim to get the material and stocks for our business.

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In Douceur Land, Fatin will do the task by packing and manage all the stocks. She will decide to divide the candies in one packaging and she will contribute the stocks to all members.

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While Syamimi, is the one who handles and takes the order list through media social and attracts customer to buy our products in Instagram through online. She is the one who will keep active and promote the products on media social.

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Nazmi helps to increase sales and find customers to promote our products virtually. He will promote the benefit our products to attract customers buy the product.

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Faiq holds the modal and profit of our business. He is the one who knows all the in and out of our business money, and basically he will count all the profit that we had after selling the products.

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Fazil is the person in charge to delivery our products to customers. He will take our customers' picture as an evidence. Other than that, Fazil also take some order lists for the customers that buy the products.

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Based on this assignment, I learned many things in doing this assignment. I learned how to manage a small business with my group mates. I am able to learn how to manage the stocks, how to attract people to buy our product, and how to promote the products to others. This assignment also helps me possess strong problem-solving skills. I have the ability to analyze situations, identify solutions and implement effective strategies and cooperate with my groupmates which is the best strategy. Other than that, usually, every business has its own risks so as a member that has a good teamwork, I am adept at identifying and managing risks to protect our business from getting the loss profit. In addition, I have gained a new experience on how to open small business and have already exposed what I need to do to open a business. Lastly, this assignment helps me to become a person who has a critical thinking because in every business it has its up and downs situation, and whenever we have some problem, we need to think critically about how to solve this problem together. I learn how to apply all the skills to ensure that our business will not deal with a big problem. Lastly, I can improve my spirit of teamwork with groupmates to make this and others' assignment goes well.

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1. Customer Segments

Our target customer is sweet tooth person. Since our product is candy and ice cream, it will surely attract them to our product.

We also target Unimas and UiTM students as our customer because they were the closest to our area.

2. Customer Relationship

We provided early bird discount at the beginning of our business where the first 3 customers that purchased our product will get the free delivery.

3. Channel

We actively promote our product through Intagram and Whatsapp to make it easy for people to contact us and look for our product to get the latest update. Our Instagram account is douceur.land and we frequently promote our product to Unimas related Whatsapp group so students can easily reach us to place their order.

4. Value Propositions

Our business core value is to satisfy sweet tooth taste and crave with our products which are candy and icecream.

Our products contains with various kind of candy that are in demand nowadays among youngsters.

It is available to all Unimas and UiTM areas.

5. Key Activities

Product survey - We survey which candy are most interested among our target customers to be sell as our product. We also go through Facebook page to find a supplier that can provide us with the ice cream.

Buy material - After decided the candy that we can sell as our product, we proceed to buy it at Sunny Product Trading. We also place order of the ice cream to Lyana Aiskrim.

Order - We pay serious attention to customer orders to make sure there is no mistakes that will disappoint customer.

Packing - We do the packing process ourself after having all the materials.

Managing stock - The person in charge of managing stock will be responsible to our stock whenever there are order from customer.

Marketing - We always think of strategic marketing plan and apply it to our business such as open our own booth to attract more customer.

Sales - We also promote our product physically to our acquaintance instead of fully depending on online orders to increase our sales even more and successfully exceed the profit of RM100.

Delivering - The deliver will be done by one of our member that are responsible of product delivering.

6. Key Resources

We are in-university production team since we started and conduct our business in UNIMAS.

Our product is custom made because we customised various of candy that are suitable to be sell as our product.

7. Key Partners

Sunny Product Trading is where we bought our candies. It was a wholesale shop that sells various types of sweets and candies. There are many different options of interesting sweets in the store that we can find.

Lyana Aiskrim is our ice cream supplier. We ordered 4 different flavours which is Cadbury Milky, Red Velvet Dark Chocolate, Cream Cookies, Choco Milky and Sakura Laici.

8. Cost Structure

Our cost structure is including :

Packaging - The packaging is for our candy.

Cost of materials - The materials is our main products which are candy and ice cream.

Cost of delivery - The cost that was included by Lyana Aiskrim for delivering the ice cream to UNIMAS.

Cost of booth rent - The booth rent for Unimaspreneur Carnival 2024 cost us RM5.

Cost of indirect materials - Our indirect materials are including polystyrene box, plastic bag and ice.

9. Revenue Stream

We also do direct selling like selling on Unimaspreneur Carnival so it will be more easy to attract people buy our product.

We provided duitnow payment option since most of customer preferred to do online payment by just scan the QR instead of using cash.

We charge on delivery to our customers based on their area. For area around UNIMAS, we charge around from RM0.50 to RM2. While for UiTM area, we will charge around from RM2 to RM3.

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In reflecting to our business project, I am pleased to acknowledge the growth and development I have experienced throughout our business. The diverse range of task included in our business project gave me the chance to sharpen my ability to analyse complex business scenarios, come out with strategic solutions, and communicate effectively. Through the process of running our business, I have strengthened my entrepreneurship skills, enabling me to be more confident on my interest towards business. Being person in charge of our stocks made me realise how important the responsibility I am taking on and taught me the adaptability in a dynamic business environment. Moreover, I learned from this experience how crucial it is to have good communication skills in treating customers. Overall, this business project has provided me thorough understanding of my capabilities, helping me recognise my growth and areas for continued development in the field of business.

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The thing that I got from this business project is that I can understand a little bit of how the process of buying and selling goods happens where we are taught how to communicate when we want to promote the goods that we want to sell. Not only that, we should have a goal before starting a business that is we think together with other members. The first thing we do is sell food that people like so they want to buy it. After that, we set the capital that each member needs to give to start our business. After everything is done we can also understand a little about the business process. The gain is that I can improve my skills in business. Indirectly, I can gain knowledge and experience in running a business at some point in the future.

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What I have gained from this business is that I can manage the business with the right technique and ensure that I make a profit. In addition, I can also get closer to small businesses so that I can use this experience to open my own business. Finally, things this can also foster unity in our group to gain profit for our own business.

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From this assignment, I got to learn many things that obviously crucial and useful if I become a businessman in future. In this groupwork, I was assigned to hold the capital and profit of our business. I learned how to manage group's money and divided business capital and profit. Despite of handling group's finance, I also got to learn business strategy and tactical. I must know my customer demand and understand their desire.

Besides that, I learned cooperation is very important in group assignment. As the saying goes, two head are better than one. This whole thing will never happened if only depending on one person. It's also good to understand other's situation and try to take a step back before proceeding to the next step. Lastly, I would like to thank to our leader, Czelly Dyan for planning the based-strategy for our group. She played the big role in deciding our groupwork and everything is going well thanked to her. That's all from me, I hope we can cooperate again in the next group assignment and maintain this chemistry between us!

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This is Czelly Dyan Chauslim. She is 20 years old and came from Sandakan, Sabah. She is in charge buying the material and stocks.

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This is Fatin Shazleyna binti Affindy. She is 20 years old and came from Sandakan, Sabah. She is in charge of packing and manage all the stocks.

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This is Siti Nur Syamimi binti Abdul Wahid. She is 20 years old and came from Sandakan, Sabah. She will handle and take order through social media social and attracts customer to buy our products.

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This is Mohammad Nazmi bin Safudin. He is 20 years old and came from Miri, Sarawak. He will help to increase sales and find customers to promore our products virtually.

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This is Mohammad Faiq Zakwan bin Yusuf. He is 20 years old and came from Miri, Sarawak. Faiq holds the modal and profit of our business.

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Throughout this assignment, I have learned mostly about managing an online business. There’s so much think to talk about. First and foremost is about how to promote our business through social media. Next, we need to count every cost that involved before doing the sale. We must make sure that we gain profit and not loss. My groupmate had given full cooperation throughout finishing this assignment. Moreover, Miss Azu also had helped guide us whenever we have questions.