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Cost structure is the aggregate of the disparate types of costs comprising a business' total expenses.

By understanding cost structure, Socktastic Footwear can aim to reduce costs as well as make the most out of every costs incurred.

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⊹ ִֶָ𓏲࣪unisex socks, 22-24cm ִֶָ ⋆

🐾 all pair of socks regardless of their sizes are RM7

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⊹ ִֶָ𓏲࣪unisex socks, 22-24cm ִֶָ ⋆

🐾 all pair of socks regardless of their sizes are RM7

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Characteristics: Young adults of age 20 to 35 years old, active on social media, and follow fashion trends closely

Needs: Need socks as accessories to showcase their personal style

Collections: Autumn Collection, Dusty Blue Collection, and Matcha Latte Collection to mention a few appeal to them

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Chief Executive Officer (CEO), Media & Publicity 

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Chief Executive Officer (CEO), Media & Publicity 

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Heyy there, socks enthusiasts! I am Kimberley Blossom Anak Kenneth with matric number 99410. I am a first-year International Economics student from Serian, Sarawak.

I am the Chief Executive Officer (CEO) of Socktastic Footwear. I am in charge of leading the whole organization, planning new socks collections, deciding on our SOP, and making decisions. Apart from that, I'm the person behind our strong Instagram presence! I'm responsible of taking photos of our curated socks collections, editing, and posting them on our Instagram page.

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I am Mohammad Yazith Bin Mohamed Safi with the matric number 99808. I am a first-year International Economics student from Pandan, Kuala Lumpur.

I am the Chief Operating Officer (COO) of Socktastic Footwear. I am in charge of purchasing our stocks via online apps. I did some research on socks trend before purchasing. Once the parcels had arrived, I would go to Pusat Mel UNIMAS to pick them.

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I am Wong Mei Shang with the matric number 101353. I am a first-year International Economics student from Kluang, Johor.

I am the Chief Financial Officer (CFO) of Socktastic Footwear. The scope of my work is to record all stock purchases and capital and set suitable prices. I also have to check every transaction in my bank account every time so that there are no shortages. Additionally, I also need to identify opportunities to reduce costs and improve financial performance.

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I am Kwan Zhi Jun with the matric number 99430. I am a first-year International Economics student from Kluang, Johor.

I am the Chief Sales Officer (CSO) of Socktastic Footwear. I am in charge of contacting the customers via WhatsApp after they have placed their order via our Order Form. I am responsible of scheduling customers' delivery or self pick-up hours and location.

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I am Pirintha Nathan with the matric number 100780. I am a first-year International Economics student from Ipoh, Perak.

I am the Chief Marketing Officer (CMO) of Socktastic Footwear. I am in charge of marketing our products through social media, pick-up point, and delivering customers' orders. After the socks have been delivered to the respective customers, I need to let the CFO know about the payment method used by the customers.

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Public Relation Officer, Customer Service 

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Public Relation Officer, Customer Service 

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I am Jaznie Anak Fabian with the matric number 99255. I am a first-year International Economics student from Kuching, Sarawak.

I am the Public Relation Officer for Socktastic Footwear and in charge of the customer service. As the Public Relation Officer, I repost and share Socktastic Footwear updates via Whatsapp and Instagram to attract more customers. I'm also in charge of packaging our products before being delivered or picked-up by customers.

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1. Order Form. Google Form is our primary order platform that showcases various socks collections. This platform allows our customers to shop conveniently wherever and whenever they want.

2. Pop-up booth. We created our physical presence at the launchpad and carnival. We hosted our Open Booth Day vol. 1 through the launchpad introduced by PERFEP. Recently, we also showcased our products in Karnival Unimaspreneur 2024 which allows us to reach a wider audience. We created attractive and visually appealing booths that reflect our brand identity and showcased our socks collections effectively.

3. Exclusive Collections. At the Karnival Unimaspreneur 2024, we sold exclusive preloved clothings, handbags, and shoes alongside our socks collections which are only available for the duration of the event.

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🐾 Brand identity and design

Our brand logo and design revolves around the colour blue, yellow, and gold.

A beacon of confidence and energy, the blue colour in our logo radiates positivity and captures customers attention.

🐾 Collection planning

We organized our socks into 10 collections.

Some of it are Autumn Collection, Vanilla Mint Collection, and Bubblegum Collection.

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We brainstorm new themes, research trends, and create mood boards to define the aesthetics of each collections.

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⁠✿ We have a responsive communication system

Our Chief Sales Officer (CSO) is always available to contact new customers to confirm their orders and delivery schedules.

Our CSO contacts our customers on WhatsApp after they make their order via our Order Form.

Our CSO is also responsible to remind our customers of their scheduled delivery or pick up one day before it is set to happen.

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Initially, we sold a pair of our socks for RM4 as promotions. This was done throughout the first week of starting our business. On the second week, we increased our selling price by RM1. Eventually, we changed our pricing strategy and sold a pair for RM7 to increase our revenue.

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Our cost structure consist of only variable cost which is the cost of inventory purchasing and packaging.

We spent RM246.86 on our inventories and RM20.80 on packaging.

Understanding of the stocking cost structure allows our management to make wise decisions, improve efficiency, and ensure product availability at a controlled cost.

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🐾 Unique closet

🐾 Sockeeee

🐾 Eco Shop

🐾 Fontaine Shop

🐾 Xingda.my

🐾 Kaison

Our only key partners are our suppliers. These suppliers provide socks with high-quality and interesting designs that fit into our collections. This is crucial to maintain consistent product quality and align with our brand values.

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We charge RM1 per delivery service to Sakura, Allamanda, Dahlia, and Seroja College as these colleges are quite far from our residential colleges.

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We forecast demand for every sock collection and purchase a minimum of 5 units for every collection.

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We offer free delivery service to cempaka, Bunga Kaya, and TAZ College.

We charge Rm1 per delivery service to Sakura, Allamanda, Dahlia, and seroja College.

Self pick-up service is also available. Our pick-up pant is at Laman Ilmu, Block F8B, Cempaka College.

Delivery and self pick-up services are. are scheduled on every Friday, 10:00a.m.

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We build a strong social media presence on Instagram to interact with customers and potential customers.

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SOCKTASTIC FOOTWEAR is a project that aims to sell cute and aesthetic socks. The name we have chosen is Socktastic to highlight our brand identity which revolves around curated aesthetic socks collections. This way people will be reminded of our enterprise's name, creating a brand recognition. Not just that, but the fact that we offer affordable, comfortable, and aesthetic socks will distinguish us from the other socks business. We sell a pair of socks for RM7 regardless of the designs. We started our business with RM256.90 of capital whereby each of us contributed RM36.70 into the business. This fund was used to cover the costs from inventory purchasing and packaging. At the end of this entrepreneurial project, we achieved a net profit of RM550.24.

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• The socks we sell are organised into collections.

• We introduced:

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Public Relation Officer, Customer Service 

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Public Relation Officer, Customer Service 

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I am Steffany Anak Sabai with matric number 101114. I am a first-year International Economics student from Kuching, Sarawak.

I am the Public Relation Officer of Socktastic Footwear and in charge of customer service. My main job scope is to be in charge of the pick-up point and delivery service. After the Chief Sale Officer informed us regarding the self pick-up and delivery schedule, I will be at our pick-up point to ensure the smooth execution of the process. I will make sure the customers receive their orders right and on time, which contributes to the overall customer satisfaction.

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🐾 Autumn Collection 1.0

10 units of autumn-themed socks

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🐾 Dusty Blue Collection

This is our most famous collection that sold out rapidly

It's a collection of 15 units of blue and white socks

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🐾 BubbleGum Collection

5 units of pink and white socks

Along with this collection, we introduced the tagline "Hidup ini semanis gula-gula getah🍭", a warm invitation to our customers and potential customer to savor the sweet moments life has to offer

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Imagine stepping into a world where everyday is a fresh runway💃 showcasing your personality from the ground up. That's what our curated socks collections offer.

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Socktastic Footwear believes that little things like cute socks can do a lot in enhancing your appearance✨ We say, "life's too short for only plain white socks - A pop of colour or a playful pattern on your feet can elevate your entire look🐾 We're also inspired by Dumbledore's wisdom: "one can never have enough socks"🪄

Look sharp, feel warm - that's the Socktastic Footwear promise. Step up your style game with our cozy-chic socks🧦

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Our business, based in Universiti Malaysia Sarawak (UNIMAS), operates with flexible hours and maintains regular monitoring of incoming orders. We are a partnership composed of seven dedicated individuals.

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We introduce an array of socks collections:

• Autumn Collection 1.0

• Dusty Blue Collection

• BubbleGum Collection

• Matcha Latte Collection

• It's A Very Merry Xmas Collection

• Vanilla Mint Collection

• Minimalist Collection

• Autumn Collection 2.0

• Sweater Weather Collection

• Munchkin Collection

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In just 2 months, our business successfully attracted 60 customers and generated a net profit of RM550.24, laying a strong foundation for future growth.

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In terms of social media presence, our Instagram had a significant growth in just 2 months, resulting in over 350 followers.

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It's the season of falling leaves and chilly nights again! 🍂

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hidup ini semanis gula-gula getah 🍭

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Life is much better with matcha🍵

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Season's greetings!🎅

Get a pair of socks for your loved ones as a Xmas gift🎁

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Life is like an ice-cream, enjoy it before it melts💃

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It's the season of falling leaves and chilly nights again! 🍂

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stay cozy during this season with Socktastic Footwear

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🐾 Matcha Latte Collection

5 units of green and white socks

Along with this collection, we included the tagline "Life is much better with matcha, don't you think?"

This tagline can appeal to matcha latte lovers and attract them to buy this collection

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🐾 It's A Very Merry Xmas Collection

In this collection, we introduced 12 pairs of socks with Christmas theme

4 of the pairs were released in our Order Form, while 8 more pairs were sold in the Karnival Unimaspreneur 2024

This collection encourages our customers to get a pair of socks for their loved ones as Christmas gifts

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🐾 Vanilla Mint Collection

5 units of turquoise and white-themed socks

Along with this collection, we introduced the tagline "Life is like an ice-cream, enjoy it before it melts🍦"

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🐾 Minimalist Collection

In Minimalist Collection, we introduced 11 units of plain colour socks to our customers

Most of our male customers love this collection

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🐾 Autumn Collection 2.0

Because Autumn Collection Vol 1 sold out like a hot cake, we have decided to bring back Autumn Collection to our beloved customers for Vol 2

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🐾 Sweater Weather Collection

This collection was introduced in early December when it was always raining

There are 4 units of pink and turquoise socks in this collection

This collection encourages our valued customers to always stay warm in the midst of the rainy season

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🐾 Munchkin Collection

5 units of socks with cookies and bear designs

This collection was not released in our Order Form and was only sold at our booth during the MPU3222 Launchpad

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Characteristics: Adults of all ages who prioritize functionality and comfort, and appreciate classic styles

Needs: Socks that are soft and cozy, and made with natural fibers like cotton or wool

Collections: Sweater Weather Collection and Minimalist Collection

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Characteristics: Busy professionals of age 30 to 50 years old who value practicality and prefer work-appropriate styles

Needs: Socks in plain colours, comfortable, and long-lasting

Collections: Minimalist Collection

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Characteristics: People of all ages who seek socks that reflect their passions and appreciate personalized options

Needs: Socks featuring themed designs and limited-edition releases

Collections: It's A Very Merry Xmas Collection, BubbleGum Collection, Vanilla Mint Collection

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✿ We create an online community through Instagram

Through Instagram, we encourage our customers to share their photos wearing our socks and styling tips.

We also update our new collections through Instagram.

This builds brand loyalty and enhance interactions with customers.

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We utilize platforms like Instagram, WhatsApp, and Telegram to reach our customer segments and showcase our socks collections through creative posts and contents.

Our Instagram handle is @socktastic.footwear

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🐾 Marketing and sales team

We manage our Instagram page and develop engaging contents to reach our customer segments.

We also manage offline sales channels through pop-up booths and nurture customer relationships.

🐾 Logistics and customer service team

We handle order fulfillment, pick-up points, and delivery service.

But most importantly we provide responsive customer service.

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We started our business with RM256.90 of capital whereby each of us contributed RM36.70 into the business.

This fund was used to cover the costs incurred from inventory purchasing and packaging.