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Research in the business world is typically done through expert testimony, case studies, and experimental studies. The Harvard Business Review article above explains the importance of experimental studies and how they are usually set up. Research in the business discipline relies heavily on understanding the behavior and psychology of humans in a given consumer group. Therefore, expert testimony, case studies, and experimental studies are perfect for collecting data on how people work.

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The rise of experimental evaluations within organizations - or what economists refer to as field experiments - has the potential to transform organizational decision-making, providing fresh insight into areas ranging from product design to human resources to public policy. Companies that invest in randomized evaluations can gain a game-changing advantage.

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How to Design (and Analyze) a Business Experiment

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The main issues and controversies of the business world usually involve a theme of social responsibility and business ethics. Issues such as large emissions and pollution, unfair labor practices, and general unethical behavior stir up negative attention. Many researchers focus their studies on how a consumer base will react in given situations and what the outcomes are on given marketing methods.

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Researchers in the business discipline often share their knowledge through blog posts for quick tips and peer-reviewed journals for more intricate methods. One of the more prominent journals is the Journal of Advertising. This journal focuses specifically on marketing methods that follow social standards.

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In this discipline, research is usually published using either APA or Chicago style formatting. However, there is a variety of other citation styles, such as MLA, that are also acceptable.

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APA Style uses the author-date citation system, in which a brief in-text citation directs readers to a full reference list entry. The in-text citation appears within the body of the paper (or in a table, figure, footnote, or appendix) and briefly identifies the cited work by its author and date of publication. This enables readers to locate the corresponding entry in the alphabetical reference list at the end of the paper.

Each work cited must appear in the reference list, and each work in the reference list must be cited in the text (or in a table, figure, footnote, or appendix).

Both paraphrases and quotations require citations.

The following are guidelines to follow when writing in-text citations:

Ensure that the spelling of author names and the publication dates in reference list entries match those in the corresponding in-text citations.

Cite only works that you have read and ideas that you have incorporated into your writing. The works you cite may provide key background information, support or dispute your thesis, or offer critical definitions and data.

Readers may find a long string of citations difficult to understand, especially if they are using assistive technology such as a screen reader; therefore, include only those citations needed to support your immediate point.

Cite primary sources when possible, and cite secondary sources sparingly.

Cite sources to document all facts and figures that you mention that are not common knowledge.

To cite a specific part of a source, provide an author-date citation for the work plus information about the specific part.

Even when sources cannot be retrieved (e.g., because they are personal communications), still credit them in the text (however, avoid using online sources that are no longer recoverable).

Learn more

Basic principles of citation are covered in the seventh edition APA Style manuals in the Publication Manual Sections 8.1 to 8.36 and the Concise Guide Sections 8.1 to 8.34

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The in-text citation appears within the body of the paper (or in a table, figure, footnote, or appendix) and briefly identifies the cited work by its author and date of publication.

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Key things to remember:

-Most work should properly analyze and work to understand human behavior

-Work should be sufficiently backed up with evidence, including real-world scenarios and studies

-The audience is typically business leaders looking for reliable methods and solutions