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Start small. Learn as you go. Build circularity into everyday decisions.

This toolkit is designed to help businesses turn the circular economy into reality. Based on different product or process stages it offers key prompts and questions as starting points for reflection and action to achieve greater resource efficiencies, reduced supply chain risks and increased business resilience.

We’d love to hear what you think about your Starter Kit. Share your feedback and ideas in the comment!

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In response to the UK Government’s launch of the Circular Economy Taskforce in November 2024, Warwick Manufacturing Group (WMG), in collaboration with Warwick Business School (WBS) and the Institute for Global Sustainability at the University of Warwick, established a pioneering Framework. This proposal aims to transition UK manufacturing from the traditional linear “take–make–dispose” model to a dynamic, circular economy!

At its core, the framework is structured around Seven Strategic Priorities, operationalised through the Circular Manufacturing Policy Engine, enabled by Systemic Enablers, and translated into practice via the Circular Manufacturing Toolkit. Together, these components form a coordinated delivery ecosystem designed to:

🔄 Accelerate the shift to circular production models

📈 Drive inclusive economic growth and industrial competitiveness

🔗 Reinforce supply chain resilience

🌍 Advance the UK’s net zero ambitions

🏆 Position the UK as a global leader in sustainable manufacturing

Working Group

Dr. Fred Dahlmann, Associate Professor (Warwick Business School)

Dr. Georgios Kapogiannis, Assistant Professor (Warwick Manufacturing Group)

Dr. Maria Triantafyllou, Assistant Professor (Warwick Manufacturing Group)

Dr. Yuan Yuan, Assistant Professor (Warwick Manufacturing Group)

Sophie Kempston, PhD Student (Global Sustainable Development)

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Policy Briefing: Circular Economy in Manufacturing

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Policy Briefing: Circular Economy in Manufacturing

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This policy briefing provides detailed background information on key statistics and policy developments on the circular economy. It outlines 8 strategic priorities to help bridge the policy gap and advance circular manufacturing in England and beyond.

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Policy Briefing - Long version MT draft 31-10-2025

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Action mindset 🧠

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A CE Tool kit. Please join the conversation and collectively let’s fill the kit with all our 💡 skills and challenges with a view to solution focused discussions and methodologies and practices.

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Looking at the whole system not just manufacturing . Encompassing and embracing all the levers to make the CE more impactful .

😈Devil in the detail, the 😇 God is in the system

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How do we know what success looks like ….. 

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How do we know what success looks like ….. 

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Be the person who leaves this space and makes a difference.

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How do we know what success looks like …..

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Things that can be repaired but what will this do to the initial cost ?

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If something has a new value then can it be described as waste ? Something that was considered waste gets a ‘value’ and no longer is freely given.

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Is there an easier CE - start up v existing? 

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Is there an easier CE - start up v existing? 

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Lots of sectors already have it built in but moving away from those sectors it would appear start up advantage.

Start up - Julia - agility and flexibility in the space to move with the business model.

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Seized goods ( 🍷, 🥃) requested to destroy it. The counter argument was to show there were other things that could be done with the product other than incinerate or add to water digestion process.

Julia - designing end of life in the out set so when it comes to the traditionally thought of end of life it has already been planned in. It becomes a credit in the system. End of life as traditionally thought of it at the very start of the planning story.

Alistair - dilute chemical in the water which is the EoL. With some biomass. Circular use of bio mass - challenge how do you use the Carbon (in its form dependent on the biomass)? CO2 to make carbon chains . Chemical carbon.

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Alistair - Not using fossil carbon and using from more responsible sources. Retrofitting system.

Julia - circularity from the outset.

Joshua - lower and middle income countries. Engineering, chemistry, policy - experience of all the areas.

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Can you share any of your own examples ? 

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Can you share any of your own examples ? 

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Great example using recycled carbon fibre with collaborator Gen2Carbon which made Waste 2 Race

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Jake - accurate data. How do we know we are winning!? What I d like to know more about - other circular businesses that are successfully working. Learning from and with others. Business models not just products.

Marcus - confirming that others have similar challenges . From all levels in both industry and academia. Missing from the conversation - what technologies are out there? Spin outs, other networks, new ideas 💡, disruptive change for the better !

David - 1st realisation what’s a dumb KPI? Driving profit!

2nd resistance to change in the system. The shock of the new - staying doing the same thing is easy ! But we need to do things that make things better ! Don’t just 🤔, make changes by talking with and connecting with others. You don’t know what you don’t know!

Adela - how significant it is to work beyond our boundaries, silos, relations, being in serendipitous places! Porous places for our minds to mix with others. Trust - where the mindset is for change.

Break away convos - data and business models !

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Identify what is in your (near) power to change. Bring people along with you on your journey. Learn from what you do and from others. Don’t be scared of change!

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Performance, desirability and cost - where is the balance? What are the priorities for you/customer? How do we implement this over all products not just one flag ship one?

Cost - low £€

Circularity - high (how to we measure this)

Customer needs

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Designing is a practice and can be uncomfortable during the stages. Mind set of a specific practice of change. Design can be thought of the perpetual state of change.

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David Bott interviews Marcus Henry JLR

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The four areas of the CE broadly covering the key parts

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Professor Kerry Kirwan and Professor Elena Korosteleva welcome and open the day.

Does a pure CE actually work in reality? What are the drivers that impact the science and social impacts? Collaborative research and conversations are the way forward.

Elena encourages collective design to move the dial on how we can work towards CE through the many avenues. We need the thought leadership and why we need that change. Political scientists, policy makers and technical scientists bringing together their knowledge and curiosity to solve the challenges.

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Getting the room ready for talking between all the guests

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Session 2 - Supply  | Marcus Henry - Jaguar Land Rover 

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Session 2 - Supply  | Marcus Henry - Jaguar Land Rover 

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Lord Teverson inspires us with a reminder that this is about a system change, the current linear economy has to be replaced with the circular economy, it is a whole system change.

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Cher Zou - Interdisciplinary Research Programme Administrator 

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Cher Zou - Interdisciplinary Research Programme Administrator 

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Hi, I’m part of the support team for this event - you’ll see me at the welcome desk and around the venue wherever support is needed.

I’m one of the Administrators for the Warwick Interdisciplinary Research Spotlights, where I support researchers in developing and delivering interdisciplinary research projects. I’m particularly interested in how professional services staff can play a more active role in advancing interdisciplinary research and fostering a positive, inclusive research culture in higher education.

If you’d like to connect or continue the conversation, feel free to reach out via LinkedIn: Cher Xueer Zou | LinkedIn

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End of Life Contributor | Julia Chesney-Roberts - Optiroute

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End of Life Contributor | Julia Chesney-Roberts - Optiroute

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Session 2 - Supply | David Bott - University of Warwick 

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Session 2 - Supply | David Bott - University of Warwick 

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David Bott is a leading expert in the Circular Economy, with a distinguished career dedicated to advancing sustainable industrial practices. At the University of Warwick, he plays a pivotal role in promoting innovation and systems thinking to support circularity in manufacturing and resource use. David’s work bridges academic research and industrial application, drawing on his extensive background in materials science, technology strategy, and collaborative innovation.

He is actively involved in initiatives that foster industry-academic partnerships aimed at reducing waste, increasing resource efficiency, and designing products and processes with circular principles at their core. David brings deep insight into how businesses can transition from linear to circular models, making him a valued voice in shaping the future of sustainable industry.

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Session 1 - Importance of CE to us | Dr David Greenfield - Managing Director, SOENECS | Co-Founder, Tech-Takeback | Professor of Circular Economy, University of Brighton
Advisor, Innovator, and Leader in Circular Economy Systems and Policy

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Session 1 - Importance of CE to us | Dr David Greenfield - Managing Director, SOENECS | Co-Founder, Tech-Takeback | Professor of Circular Economy, University of Brighton
Advisor, Innovator, and Leader in Circular Economy Systems and Policy

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Dr David Greenfield is a leading voice in the circular economy, recognised for his work at the intersection of innovation, strategy, and systems transformation. As Managing Director of SOENECS, the consultancy and research practice he founded in 2014, David delivers strategic advice and pioneering solutions in circular economy, waste management, and environmental innovation.

He was appointed in 2024 to the Government Circular Economy Taskforce, one of just 15 experts supporting the creation of England’s national circular economy strategy. David also co-founded Tech-Takeback, a not-for-profit revolutionising the reuse and recovery of end-of-life electricals. The initiative’s award-winning "RevaluElectricals" service has delivered over £19 million in social value and is now scaling as part of the €25 million EU Horizon project United Circles, driving industrial symbiosis across South East England.

David’s entrepreneurial efforts continue through etsaW Ventures, a circular innovation studio he launched in 2022 to scale sustainable business models and material extraction ventures. His leadership has helped shape several award-winning circular enterprises.

Since 2018, David has served as Vice President of both the Circular Economy Institute (CEI) and Circular Economy Club (CEC), where he has led international outreach and over 50 events, including London’s flagship Circular Business Tours. He regularly speaks at major global forums—from Reuters to PWC—amplifying the role of circularity in solving systemic environmental challenges.

In 2021, David was appointed Professor of Circular Economy at the University of Brighton, working closely with academia to embed circular thinking into research and education. He also holds leadership roles as a Non-Executive Director at Biohm, Strategic Advisor to the University of Manchester’s Sustainable Futures Initiative, and will assume the presidency of the Chartered Institution of Wastes Management (CIWM) in June 2025.

A dynamic force in advancing sustainability, David Greenfield bridges policy, innovation, and practical implementation to accelerate the global transition to a circular economy.

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https://www.ellenmacarthurfoundation.org/circular-economy-diagram

The Butterfly Diagram for the Circular Economy produced offers us an easy way to visualise the process. In reality making changes towards more circular practices has been challenging and requires concerted effort, sharing of good practice and a determination to make an impact. That is why we are here today!

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Dig deeper

Find out more about each side of the butterfly diagram - the biological cycle and the technical cycle. These pages focus on the different stages of the two cycles and explain the concepts used.

The circular economy system diagram, known as the butterfly diagram, illustrates the continuous flow of materials in a . There are two main cycles - the and the . In the technical cycle, products and materials are kept in circulation through processes such as , repair, and recycling. In the biological cycle, the nutrients from biodegradable materials are returned to the Earth to regenerate nature.

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The butterfly diagram: visualising the circular economy

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The butterfly model illustrates the main cycles in a circular economy system creating a continuous flow of materials.

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Session 5 - End of Life? | Julia Chesney-Roberts - Optiroute

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Session 5 - End of Life? | Julia Chesney-Roberts - Optiroute

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Julia Chesney Roberts is Director of Optiroute, a sustainability consultancy start-up supporting small and medium-sized enterprises on their journey toward more sustainable operations. She also serves as Legal and Commercial Manager at Riversimple Movement Ltd, a pioneering sustainable automotive company developing hydrogen-powered vehicles offered through an innovative sale-of-service circular business model.

With over 15 years of commercial experience across a range of industries both in the UK and internationally, Julia brings a pragmatic and strategic perspective to circular economy challenges. Her work spans legal, operational, and sustainability domains—helping organisations embed circularity into their core functions and governance.

Julia holds a law degree and an MBA from the University of Warwick, where she specialised in social and environmental sustainability. Her MBA dissertation investigated the influence of corporate governance on organisational circularity, affirming the critical role governance plays in enabling effective circular transitions.

She is particularly passionate about applying circular economy principles in practical, business-led contexts and contributes to shaping the frameworks that allow smaller enterprises to innovate sustainably and competitively.

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Elena Korosteleva, IGSD & Chair, Sustainability Spotlight

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Elena Korosteleva, IGSD & Chair, Sustainability Spotlight

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Hi, I am one of the organisers :), and am very happy to welcome you to this important event! I am Professor of Politics and Global Sustainable Development, Director of IGSD, and chair of the Warwick-wide Sustainability Spotlight. In my own research I focus on planetary challenges, resilience vs adversity and crisis; and am interested in designing alterative (sustainable) futures and governance. Look forward to connecting and working with many of you at the event and beyond!

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Session 5 - End of Life | Fred Dahlmann, Warwick Business School

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Session 5 - End of Life | Fred Dahlmann, Warwick Business School

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https://www.linkedin.com/in/frederikdahlmann/

Fred Dahlmann is an Associate Professor of Strategy and Sustainability at Warwick Business School, where his research and teaching focus on how businesses respond to environmental challenges through strategic innovation and sustainable transformation.

His work in the Circular Economy explores how companies can redesign their value chains, business models, and organisational practices to align with principles of resource efficiency, waste minimisation, and long-term resilience. By integrating circular thinking into corporate strategy, Fred investigates the drivers and barriers to systemic change within firms and across industries.

Fred brings a critical yet solutions-oriented perspective to circularity—drawing from real-world business cases, regulatory frameworks, and governance structures to understand how sustainability transitions can be embedded at scale. His research spans topics such as carbon management, corporate environmental performance, and stakeholder engagement in the shift toward circular and low-carbon futures.

He is a regular contributor to policy dialogues, industry collaborations, and international sustainability forums, working to bridge the gap between academic insight and practical action in shaping a regenerative economy.

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6 shifts needed to transform the Circular Economy system

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6 shifts needed to transform the Circular Economy system

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Decrease overconsumption

Use recycled, reused and renewable materials and components

Minimize environmental and social harms in resource extraction

Make production more resource efficient

Use products longer

Increase the quantity and value of resources recovered at end of use

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Moving away from the historical “take-make-waste” linear economy and toward a circular economy centered around “reduce, reuse and recycle” is crucial to reducing overconsumption and relieving stress on natural resources.

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Alastair Sanderson CChem, FRSC - End of Life Contributor

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Alastair Sanderson CChem, FRSC - End of Life Contributor

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Adela Davies Glyn - Design and End of Life Contributor

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Adela Davies Glyn - Design and End of Life Contributor

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Session 5 - End of Life? |  Alastair Sanderson CChem, FRSC 

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Session 5 - End of Life? |  Alastair Sanderson CChem, FRSC 

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A results-driven professional with 32 years experience developing new Home Care products in Unilever R&D. He brings expertise in creating technology to reduce greenhouse gas emissions and new raw material value chains, coupled with a deep understanding of FMCG product development and working in partnerships with both academia and chemical suppliers.  He is a proven leader in project management, strategy creation and the commercialisation of new materials. He has shown himself to be highly proficient at galvanising diverse communities to tackle systemic challenges through collaboration and fostering innovation with meaningful impact.  In his last role at Unilever he created the Carbon Rainbow, a novel approach to diversify the carbon used in product formulations, and was the project leader for Flue2Chem, an IUK funded collaboration with 17 partners exploring the end to end value chain for using CO2 captured from industrial emissions as the feedstock to make commodity surfactants for application in commercial products.

After a short period as the Chief Operating Officer for the Chemical Business Association he is now working with industry and academia to nurture delivery of net zero through the development and application of renewable and circular materials.

Alastair has a PhD in Physical Chemistry and 1st Class Honours Degree in Chemistry.

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Rachael Kirwan - Business Partnerships, University of Warwick

I am looking forward to meeting you all at this event and will be supporting the facilitation outputs by capturing images and content on this padlet throughout the day.

My journey at Warwick began as a Philosophy undergraduate over 27 years ago, and I'm a proud alumna of this vibrant institution. Over the years, I've had the privilege of gaining a diverse range of experiences, which have equipped me to work collaboratively with a multifaceted perspective. I find great joy in connecting with people and leveraging my experience to facilitate meaningful collaborations and build fruitful networks. I thrive on ‘joining the dots’ and exploring the potential of each new journey.

If I had to choose a favourite moment at Warwick, it would be right now! Every day brings new opportunities and challenges, and I thoroughly enjoy the variety and diversity that each meeting or task brings. Each day is a chance to embark on something new and exciting, making my work here truly fulfilling.

Fun fact about me: I am training to be a level 5 coach.

Connect with me on linked in https://www.linkedin.com/in/rachael-kirwan/

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Adela Davies Glyn
Associate Professor, School of Engineering, University of Warwick

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Adela Davies Glyn is an Associate Professor at the University of Warwick, where she leads research into the Circular Economy of Design within the School of Engineering. Her work explores how design thinking, systems innovation, and material flows intersect to drive sustainable transitions across industries.

With a background spanning product design, industrial ecology, and sustainable innovation, Adela’s research focuses on embedding circularity from the earliest stages of the design process. She collaborates across disciplines to develop strategies that challenge linear models of production and consumption—working with manufacturers, policymakers, and communities to rethink how we design, use, and reuse materials.

Adela is particularly interested in the role of design in enabling regenerative systems, developing methodologies that make circular approaches more accessible to designers, engineers, and businesses. From remanufacturing and repairability to biomaterial innovation and lifecycle thinking, her projects combine academic rigour with real-world application.

She contributes actively to national and international circular economy networks and is committed to shaping future design education that empowers the next generation of engineers and designers to innovate for a more sustainable world.

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Session 5 - End of Life? | Joshua Kelly  -Lamor 

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Session 5 - End of Life? | Joshua Kelly  -Lamor 

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Joshua is the Global Manager for Lamor’s Materials Recycling portfolio, holistically encompassing the technical domains of Waste & Resource Efficiency, Water Resources, and Contaminated Site Remediation.

He has over a decade of Operations and Business Management experience in the Waste and O&G Logistics sectors, and 7 years of R&D leadership in the Hazardous Waste sector, where he was tasked with developing cost-effective solutions to purportedly “impossible” problems.

This comes alongside contributions to the science-policy interface at an international level, acting as a Subject-Matter Expert on Waste & Resources for the Royal Society of Chemistry, Chartered Institution of Wastes Management, UN Environment Programme, Society for Chemical Industry, and UK Chemical Stakeholder Forum.

Whilst his original academic formation was in chemistry and chemical process engineering, he has also collaborated with academics on interdisciplinary research, between econometrics and process systems engineering, focused on applying econometric modelling to improve the optimization of process designs.

Joshua has been using this wide base of knowledge and experience to spearhead the development of waste regulation and infrastructure to support rapidly industrialising Low and Middle Income Countries, and leading a programme to help Port Authorities around the globe achieve IMO white-list status by developing MARPOL convention compliant Port Reception Facilities.

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Our facilitator Christine provides a short 2 minute overview of how to navigate and post to this pinboard.

We will be adding to the pinboard throughout the event so when you leave you will have a record of the day to reflect on, to add comments to and to share with colleagues.

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How to post and navigate the pinboard #CircularWarwick

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To add to the tips about how to shift supply chains towards CE practices:

https://www.menti.com/alpjb6bmyvgk

Scan the QR code below

To view the live results click on the results picture

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Create, interact, and analyze — engage audiences and spark real conversations in meetings and classes.

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The Circular Avengers: Defra’s Circular Economy Taskforce Assembles!

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Thorlux Sustainability - The Circular Economy on Vimeo

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Session 2 - Supply  | Marcus Henry - Jaguar Land Rover 

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Session 2 - Supply  | Marcus Henry - Jaguar Land Rover 

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Marcus is a chartered Engineer with 29 years experience in product and manufacturing engineering in automotive and aerospace covering the entire lifecycle from research, projects, prototyping, mass production and warranty.

Currently, researching sustainability and circularity of the automotive supply chain.

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Session 4- Manufacturing | Kerry Kirwan University of Warwick

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Session 4- Manufacturing | Kerry Kirwan University of Warwick

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Professor Kerry Kirwan is a leading figure in sustainable manufacturing and circular economy research at the University of Warwick. As Deputy Pro-Vice Chancellor (Research) and Chair of Sustainable Manufacturing and Materials at WMG, he has spearheaded numerous initiatives aimed at integrating sustainability into manufacturing processes. Notably, he directed the EPSRC Centre for Doctoral Training in Sustainable Materials and Manufacturing, fostering interdisciplinary research to address industry-driven challenges in sustainability.

Professor Kirwan's work emphasizes the importance of collaboration over competition in transitioning from linear to circular economic models. He has been instrumental in projects like the Circular Economy Network in Transport Systems (CENTS), which focuses on applying circular economy principles within sustainable transportation systems.

His innovative approach is exemplified by projects such as the development of a Formula 3 racing car powered by biodiesel derived from chocolate waste, showcasing the potential of sustainable materials in high-performance applications. Through such initiatives, Professor Kirwan continues to inspire advancements in sustainable manufacturing and the circular economy.

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Page contact: WMG Marketing Last revised: Sun 1 Oct 2023

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Session 3 - Design | Jake Morris Thorlux Lighting

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Session 3 - Design | Jake Morris Thorlux Lighting

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Jake Morris serves as the Product Sustainability Lead at Thorlux Lighting, a prominent UK-based manufacturer of industrial and commercial lighting solutions headquartered in Redditch, Worcestershire. In his role, Jake is instrumental in driving the company's sustainability initiatives, focusing on reducing environmental impact across product development and manufacturing processes

Under his leadership, Thorlux has embraced circular economy principles, integrating frameworks like TM66 from the Chartered Institution of Building Services Engineers (CIBSE) into its product design. This approach ensures that new luminaires are designed for longevity, efficiency, and recyclability, aligning with the company's commitment to sustainability.

Jake also oversees efforts to minimize embodied carbon in Thorlux's products by collaborating with suppliers to source low-carbon materials and implementing life cycle assessment tools, such as CIBSE’s TM65 methodology. These strategies help in benchmarking and reducing the greenhouse gas emissions associated with the company's products over their entire life cycle.

Beyond product development, Jake contributes to Thorlux's broader environmental goals, including its carbon offsetting program. Since 2009, the company has planted over 179,000 trees in Monmouthshire, Wales, creating a carbon sink that offsets emissions from manufacturing and sales activities.

Through his work, Jake Morris plays a pivotal role in advancing Thorlux Lighting's mission to deliver high-quality, energy-efficient lighting solutions while prioritizing environmental responsibility.

Connect with Jake via Linked In: https://www.linkedin.com/in/jake-morris-899043259/

Thorlux Sustainability Pages

Sustainability at Thorlux | Thorlux Lighting United Kingdom

Thorlux Circular Economy Video:

Thorlux Sustainability - The Circular Economy on Vimeo

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Thorlux Lighting are designers, manufacturers and suppliers of professional lighting systems.

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Building Connections | Join our Connections Area to connect with others before, during or after the event 

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Building Connections | Join our Connections Area to connect with others before, during or after the event 

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BUILD YOUR NETWORK!

Add your details to the connections board to stay connected after the event and build up your Circular Economy community of practice.

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The UK Government has signalled its commitment to moving towards an economic model where materials are kept in use longer and sustainable practices are promoted. The Circular Economy Taskforce was established in November 2024 as one of the government's missions to kickstart economic growth and make the UK a clean energy superpower.

David Greenfield, a member of the Taskforce will share his insights.

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The Circular Economy Taskforce is an independent expert advisory group established in November 2024 to support the government in creating a circular economy strategy for England.

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UK 2024 criticality assessment - NERC Open Research Archive

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As the UK moves to net-zero greenhouse gas emissions, a wide variety of raw materials will be needed in increasing quantities to meet demand for the energy transition and for other modern technologies, industrial sectors and societal goals.

These raw materials, which are crucial to the UK economy, often have complex supply chains originating in mines around the world.

The minerals and metals with the greatest economic importance and the highest risk of supply disruption are characterised as 'critical minerals' to the UK. The assessment aims to identify the raw materials that are crucial for the economic prosperity, national security and ongoing technological development of the UK, but have a significant risk of supply disruption.

One of the ways the UK can mitigate the risks for these raw materials is by increasing the use of secondary resources and other circular economy strategies

You can read the report here: UK 2024 criticality assessment - NERC Open Research Archive

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Join us in the Warwick Business School Suite at the Shard.

Please bring photographic ID (eg Passport) to enter the Shard and you will then be directed up to the Warwick Floor.

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The Shard | Locations | Warwick Business School

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Each of my assignments has generated useful materials relevant to the company I work for, they have helped formulate solutions to problems based on sound academic thinking.”

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The detailed agenda is available above if you find it helpful to know the discussion questions in advance, there will be reflective pauses during the day so you can gather your thoughts before the discussions.

Brief Agenda

9.30 Registration - please remember to bring your ID!

10.00 The Critical Role of the Circular Economy in our Worlds - conversation starters and the government perspective

10.30 Circular Supply Chain

11.25 Break

11.55 Circular Design

13.00 Lunch

13.45 Circular Manufacturing

14.30 Circularity not End of Life

15.00 Review and Wrap Up

15.30 Close