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Reflections, Industry-based project reports, in-class team building activities, simulations, role-plays, poster presentations

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Authentic assessments in Marketing MARK 804, MARK 217

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Authentic assessments in Marketing MARK 804, MARK 217

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Marketing Audit Report

Consumer Behaviour analysis report

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Excel spreadsheets, Online Moodle Quizzes, Simulation, Financial statement Analysis of 2 public listed companies, Budgeting Group project-on starting a new business in UAE.

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Professional simulations

Diplomatic simulations

Policy briefs

Presentations

Group projects

Reports

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Moodle Quizzes

Programming project assessments (including the program, ppt and report ) - Group and Individual

Algorithm Analysis

Code review

Problem solving

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Short films that incorporate multiple iterations based on feedback (from other students, professor, industry) including a reflection on process once the major project is complete

other artefacts that showcase aspects of the creative process above that incorporate feedback from multiple stakeholders - scripts, shot lists, rough cuts, etc.

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Quizzes, student designed quizzes for potential solving by their peers which will show their own understanding and command over a topic, exams, financial statement analysis using statistic calculated from actual statements and compared with those provided in industry reports to see discrepancies in approach

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1. Real-life case studies provided by companies for the students to work on.

2. Reports and presentations that require demonstration of knowledge and understanding from more than one discipline (eg. crafting a marketing campaign requires knowledge from media background)

3. Simulations (game-based learning)

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Companies annual report analysis, solving case studies, simulations, ESG performance analysis!

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The authentic assessments in Engineering should be based on up-to-date industrial practices.

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In-Class Activities, Industry-collaboration based projects (individual and groups), Weekly practical labs, lab quizzes,...

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Assessments should target the development of the students skills. Skills include learning new softwares, effective communication, ethics, etc..

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Industry based design projects, prototyping/manufacturing projects, problem solving assessments, multi-stage problems, in-class knowledge check, industry application of theory

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1. programming questions,

2. project work

3. routine lab assessments