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The production process for a radio advert would start with the sales team negotiating with their client on a brief. After agreeing, the creative writer writes the script for the radio advert, including what music they are going to use and what voice overs the advert will feature. After the creative writer finishes the script, they will send it to the client for approval. After the client checks the script and it happy with the idea, the creative producer makes the advert. When the creative producer finishes the advert it is again sent to the client for another checking and approval. If the client is happy with the advert they will sign it off and the advert will be scheduled and aired through the trafficking department. It is important to make the advert right in the pre-production/writing process otherwise the client would not like the idea and this will delay the advert and cost more money for the client.

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Production Houses: Production Houses will have much the same facilities as a local station, except possibly on a bigger scale. They are normally the people behind scripting and producing big, national or international campaigns which could include magazine and TV advertising too.

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Radio Works plan and buy audio advertising. They find voice artists for radio adverts and they track the whole campaign process.

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Clocktower Creative also finds voice artists for radio adverts. They also use the latest technologies including ISDN and TBU connections.

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Radio Airtime Media is a radio advertising agency that specialise in planning and buying airtime for clients.

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The costs for companies to advertise on Salford City Radio would be:
- On Air Advertisement (30 second spot) 30 Days - 3 Spots per day for £200. 30 Days - 6 spots per day £300.
- 12 Month Annual Commercial Contract (30 second spot) 360 Days - 3 spots per day for £1,200.
- Website Home Page Banner/Link 90 Days for £80 and 180 Days for £120.
- Show Sponsorship (10 second sting at show start) 180 Days - 1 hour per week for £225, 2 hours per week for £250 and 3 hours per week for £275.
- Weather Sponsorship (10 second sting after news) 8 spots per day for £500.
- Time Sponsorship (Verbal Mention - 16 spots per day) for £600.

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Radio Stations will have the following:
- ISDN Line (Connects multiple countries in a clean connection on the radio.)
- Sound Booth.
- Adobe Audition.
- Microphone.
- Processor.
- Broadcasting Desk.
Radio stations are normally responsible for producing local adverts and often have the clients come into the station to listen to the adverts being recorded and editing. Radio stations can produce adverts for brands. This can be seen as an alternative and cheaper way of producing adverts as you are dealing directly with the organisation who will be airing the advert. Community radio stations would make advertisement for local and small companies who can not afford for big adverts. They will be helping out smaller companies.

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Sales Team: The sales team will sell the business to other companies. They get paid between £21.000 and £25.000 a year.
Creative Producer: They will develop the idea and write the script for the advert. An average creative producer gets paid £26.000 a year. Chris Evans (UK) is a famous radio/creative producer.
Copy Writer: Copy Writers do the same thing as creative producer, developing and writing the script for the advert. Copy Writers also check and make sure if every-things legal or not. Copy writer get paid £23.000 per year. American Stan Freberg is a good example for this topic.
Recording Engineer: Recording Engineers run the studio. They make sure everything is level on the advert and make sure the audio is done. Their salary is between 18.000 and 85.000 US dollars per year. Phil Ramone was a famous radio recording engineer.
Voice Over Artist: They read the script and do the voice over for the advert. Average voice over artists can make between £20 and £200. A well known voiceover artist would the American actor Tom Kenny.
Sessional Vocalists: Vocalists do the vocals for the advert, if the advert feature any songs, music or singing. Sessional Vocalists salary may range between 15.000 and 65.000 US dollars per year.

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A sound library is a collection of sound stored in a file. Sound libraries are also known as sample library. Sample libraries appear in variety of different forms; as tempo based, collection of note by note recordings and one shot hits or non tempo based sound effects. Sound libraries can offer a variety of effects and jingles. A single effect can cost between £4.99 and £6.99. Some companies sell these effects in a bundle with variety of different effects. These bundle/packages can cost between £100 to £900.

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There are many audio recording studios around the world. And many independent and local one like Guerrilla Studios and Audio Always. These studios offer a variety of equipments like, computers, mixing consoles, preamplifiers, multitrack recorders, microphones, DI unit boxes, monitors, power amplifiers, effects units etc. These are essential to recording audio or building a audio recording studio. Bigger and well known studios will have all of these equipments unlike smaller studios, who might still have these equipments but it will have the quality of bigger studio equipments. They offer recording audio where it will be used multiple things like adverts. They also offers rehearsals for their recordings. These studios will use software like Adobe Audition and Pro Tools. These are easy and good quality softwares to use for audio editing.

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Negotiated Production: Smaller companies would use their local sales team because they would need smaller remit, sales outlook and plan. But, bigger companies like Microsoft and Apple will use the national agencies as they would need to reach as many people as possible. Sales teams are very important as they are the ones who recommend advertising strategies to the companies in the first place and starting the whole production process.
Music Royalty Payments: Paying the music royalty payments are very important to keeping the legal right of the song or the piece of music that they want to ad to their advert. If you don't pay the royalties you are breaking the copyright law and defrauding musicians. This can result in very expensive copyright battles and the whole copyright process would sound bad for the company and look bad for their brand image.
Voiceover Artists' Fees: The price for the voiceover artist will be different depending who it is doing the voiceover. Well known and big actors will charge more then newer and lesser known actors. But having experienced actors will be better for the companies advert and the acting would on point. The amount a company pays for a voiceover artist is usually telling how successful the brand is and how important the advert is as a company will pay tons of money if the advert is essential to helping the their brand out of a financial ditch.
Trafficking Costs: Traffic departments look after the scheduling of adverts. These departments make sure that there is good selection of adverts in the break with the companies advert. They also track the success of adverts, looking at if the sales figures are being enhanced by the advert. Trafficking costs are the essential costs required to get the most out of the companies advert. Then they track the success of the advert after the adverts release.

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You have explained style, structure, purpose and regulation of UK broadcast radio commercials, with reference to detailed illustrative examples

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You have explained  the key stages in the radio commercial production process with reference to detailed illustrative examples and with generally correct use of subject terminology

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You have created treatments and scripts for a radio commercial in response to a client brief showing some imagination and with only occasional assistance

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You have produced a radio commercial in response to a client brief to a good technical standard, showing some imagination and with only occasional assistance.