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Swedish Match’s are a tobacco based business which sells products and brands within the following product segments: Snus and moist snuff, Other tobacco products, and Lights.

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what are the dominant economic features of the tobacco market?

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what are the dominant economic features of the tobacco market?

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- the global market has recently estimated that the tobacco markets worth is about $760 Billion USD.
- in terms of market position Swedish match shares 65% of the snus and moist snus market.
- as well as being number 1 in chewing tobacco in the US and 2nd in cigars sold in the US.

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STATISTICS OF SWEDISH MATCH' MARKET POSITION IN THE TOBACCO INDUSTRY.

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Profitability, market size, and growth rate.

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Profitability, market size, and growth rate.

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- in the local currency, sales had increased by 3 percent. but the report sales increased by 4 per cent.
-  from 2015 sales increased from 15,101 MSEK to 16,101 MSEK in 201. this also includes profit from 2015 to 2017 has also increased from 2,803 MSEK to 3400 MSEK.
- the sales percentage of Snus has increased to 34.1% making it the most popular product Swedish match sell. it is the largest selling tobacco company in Sweden as well as being the largest chewing tobacco seller in the US

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- recently tobacco restrictions have increased most recently in controlling second hand smoke.
- Swedish match produced chewing tobacco to reduce the production of 'smoke' from cigarettes.
- the health factors of snus and chewing tobacco are less harmful than smoking a cigarette.
- the use of tobacco is changing in terms of consumption.

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- competition for tobacco is huge. the biggest competitor to Swedish match is the Red Man, started in the US in 1904, Red Man have been around for a very long time.
- Swedish match competitors are all situated in the US.
- in terms of sales in Europe, Swedish match dominates, especially in the Scandinavian countries. larger tobacco industries such as Marlboro will always pose as a competitor to Swedish match, however their main product sales is from cigarettes whereas Swedish match' sole product is chewing tobacco such as snus.  because chewing tobacco isn't too common outside of the Scandinavian countries it means SM have had to break through to the tobacco market in the US especially. with that being said the company has recently become widely popular with their chewing tobacco.

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the Scandinavian snus market produced approximately 390 million canisters of snus.
- the market also have pouch products which contain no tobacco or nicotine in them, allowing for the consumer to chew danger free from harmful substances.  the issue with products which are tobacco and nicotine free means the market they are targeting will shrink a lot more.

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the market for tobacco is continuously growing, especially in the likes of china, Sweden, the UK and the US. with all types of variety of tobacco people dont have to smoke the product. chewing tobacco in the US has increased to 39% as well as cigars rising to 22%. to come out on top of their competitors they have had to shrink their target market to mainly snus, majority of profits made is from this product and has allowed the marketing of this product has almost certainly provided success to the company with the increase of usage in the US.