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The purpose of an editorial is to assert an opinion on a divisive situation or topic of discussion. Typically these editorials relate to current events and take a side one way or another.
1. Ethos, pathos, and logos- the author uses each of these audience appeals to persuade the audience of their merit.
2. Call to action- editorials encourage the audience to make a change.
3. Counter argument- each side of a topic is addressed with one side proving more credibility over the other.
4. Rhetorical devices- strengthen the purpose, audience, claim, or tone.
5. Clear claim- the author’s opinion is clearly stated and cannot be  disputed.

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1.Ethos,Logos,Pathos
2.Rhetorical Strategies
3.Established Structure
4.Thought Provoking message
5.Claim
Purpose-To present an opinion on a certain topic.

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The purpose of an editorial is to persuade people on an issue you have an opinion on

1. Audience appeal
2. Factual evidence
3. Take a stance on the issue
4. Call to action
5.  Follow a text structure

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1.They have a clear counterclaim about the situation, which can show the audience both sides of the argument instead of having the claim over power the counterclaim.
2. They have an audience appeal to connect to the audience better about the situation.
3. They have a clear claim so that the author can assert how they feel about the situation to the audience.
4. They have a call to action to allow the audience to know what the author believes should be done about the situation.
5. They use rhetorical devices to explain thoroughly how they feel about the situation.

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Purpose: to assert an opinion about a certain subject.

1. audience appeal (ethos, logos, pathos)
2. call to action
3. counter argument
4. rhetorical devices
5. clear claim

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To share your opinion with others

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Editorials are written to incite some change in society through the sharing of an opinion. Most articles write with the opposition as their intended audience; if they can change someone else’s mind, then they have achieved their purpose. However, people do not simply change their mind. They get stuck in their own opinions, and hearing an argument reinforces their own beliefs. An effective editorial takes the opposite approach. They write to those with similar opinions with the intention of unifying a group with a singular goal, and united, they can make real change. Individually, people are weak, but united, they can accomplish great things.

Writing to unify rather than divide requires an empowering tone rather than a hostile one. Writing to lift others up to their beliefs rather than put the opposition down can build unification towards the intended purpose. A strong call to action that supports the beliefs of the Editorial without discrediting opposing beliefs unifies people without discouraging people with contrasting beliefs. As a result, when met with a unified force, the opposition will not immediately shut out those opinions because they were hurt in the past. They will be able to maintain an open mind and welcome respectful debate, because they were given that courtesy in the past. Finally, an effective editorial is open to other ideas. If it expects to change other’s beliefs, then the author must be open to other ideas as well. Maintaining this perspective fosters lively debate rather than hostile aggravation, and anger yields immovable beliefs.

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Evidence to support your opinion

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Ethos, pathos or logos (mostly ethos)

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Rhetorical devices

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Counterclaim and rebuttal (show evidence for both sides)

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Characteristic 5
Humor/ Satire/ Sarcasm (appeal to audience)