# data[].attributes.body
Ina is an electro-pop singer-songwriter from Norway. She was originally part of the electro-pop duo Ask Embla with Icelandic producer and songwriter Arnbor Birgisson. She began her career as a recording artist and later began writing music for others. As a songwriter she has been internationally recognized and her songs have been used by artists such as Shakira, Zara Larsson, Sean Paul, David Guetta, and most notably, Calvin Harris. In 2015, Calvin Harris and Disciples chose to release her song "How Deep is Your Love" with her vocals. It became one of the most streamed, downloaded/played songs worldwide. In 2016, she was one of the judges on the Norwegian version of Idol and has been featured on a number of worldwide DJ's records, including Sigma, Steve Aoki, and Martin Solveig. As of June 2017, she signed a record deal with Simon Cowell's Syco Music label and resumed her career as a recording artist.

# data[].attributes.body
Norway

# data[].attributes.attachment_link.description
A playlist featuring Ina Wroldsen, Steve Aoki, Jax Jones, and others

# data[].attributes.body
"Favela"- with DJ Alok
Inspired from a documentary about Latin Women

# data[].attributes.attachment_link.title
Ina Wroldsen, Alok - Favela (Lyric Video)

# data[].attributes.body
5,305,451 monthly listeners
41.062 followers
Top 5 Markets:
1. Sao Paulo, Brazil
2. Oslo, Norway,
3. Rio de Janeiro, Brazil
4. Belo Horizante, Brazil
5. Curitiba, Brazil

# data[].attributes.body
7,848 Followers!

# data[].attributes.body
"How Deep is Your Love"- Calvin Harris

# data[].attributes.attachment_link.title
Calvin Harris & Disciples - How Deep Is Your Love

# data[].attributes.attachment_link.description
Official website of Ina Wroldsen. View music, videos and more.

# data[].attributes.body
After searching through Spotify playlists of Top 50 Hits throughout the world, I came across singer Ina Wroldsen. I found her on a Brazil top 50 playlist on a song titled "Favela". I chose Ina because after doing some research, I found that her music is internationally recognized and that she's written songs for artists that I am familiar with. Her vocals are also amazing and very recognizable. That's how I picked up on the fact that she's written songs for other artists.

# data[].attributes.attachment_link.title
Ina Wroldsen (@inawroldsenofficial) * Instagram photos and videos

# data[].attributes.attachment_link.description
66.4k Followers, 1,271 Following, 2,528 Posts - See Instagram photos and videos from Ina Wroldsen (@inawroldsenofficial)

# data[].attributes.body
Electropop/Folktronica

# data[].attributes.attachment_link.readable_text
Electropop, as a musical genre, has existed since electronic synthesizer-based music fused with pop music to create a new genre that is now widely known as electropop. In other words, if your music has synthetic elements, and yet aims to be popular, it could be considered "electropop". But this is too simple an explanation - let's dig a little deeper and explore the history, some of the characteristics, and popular artists working in the genre right now.

History of Electropop Music

The genre found its footing in the 1980's with all sorts of electronics-based pop bands who were finding mainstream success, such as New Order, Gary Numan, Kraftwerk, Pet Shop Boys, A Flock Of Seagulls, Aha, Soft Cell, Simple Minds, Erasure, Orchestral Manoeuvres In The Dark, Depeche Mode, and countless others.Back then, it was known as synth pop.

Remember this classic synth pop song from The Breakfast Club Soundtrack - Simple Minds' Don't You (Forget About Me)?

There was no "electro pop" label around this time in the early to mid-80's, but there was electro-punk music. However, "electro-punk" I believe referred to groups like Suicide, maybe Devo, and even early Human League.

The whole "electro" label just wasn't used widely yet during the 80's, they apparently liked the word "synth" better.My guess is that "electro" still reminded people of electric instruments, which were already widely in use, so they needed to differentiate.Who's "they"?The writers who wrote for music periodicals, of course.Rolling Stone, NME, etc.

Influencers of Electropop

The bands that influenced all of these new synth-based pop music were far more progressive in nature than what amounts to electropop today - back then, it was synth pioneers like Jean-Michel Jarre, Tangerine Dream, even Pink Floyd and Bowie - these were some of the very earliest synth-based songwriters who experimented with the technology and became widely known as masters of that technology before anyone else.

Here's Jean-Michel Jarre, with Oxygene, Pt. 4 - a song that came out well before even synth pop emerged in the 1980's.

Synth-based pop music artists, who started their careers in the 1970's, and who were really hitting it big by the mid-80's, showed us that electronic pop music could become just as widely accepted as many of the larger rock bands of the day. The rise of synth pop was surely to the dismay of some rock bands and out of touch record company execs at the time, who didn't want to have to deal with a whole new batch of weirdos wielding instruments that didn't look very exciting (futuristic pianos), and people that moved in a more "unnatural" way.

A good example of this new type of "weird" music could be summed up with a band like Devo, who looked more like geeks and dweebs than any type of typical rock star.

However, if you were around in the '80's, you knew that movies by the likes of director John Hughes and others were presenting social outcasts in a new light.It was "revenge of the nerds" out there, folks, and all sorts of people who were formerly cast aside were starting to become more generally accepted in society.Life imitates art, they say.

This clip from the Revenge of the Nerds movie shows the influence of electronic pop bands at the time on popular movies, which were seen in theatres and on video cassette by millions throughout North America.

With synth pop on the rise, and its more fringe elements starting to align with the concerns of Western society, the music loving public was now willing to accept synth-based music as a legitimate form of music, just as they had accepted rhythm and blues before that into the cultural lexicon.

Synth Pop's Mass Appeal

In terms of why synths caught on in the first place, I think that once the prices dropped for certain synths, which were, prior to the early 80's, too expensive for most musicians to afford - well, these now slightly affordable synths eventually were within reach of more "normal" people, and more and more musicians started using them for songwriting purposes.That's when synth pop / electro-pop bands started to surface, as people got a hold of the synths needed to make the music.

Here's a popular synth pop track from the time, which many of you might remember - Take On Me by A-ha.

I'll throw in a personal anecdote at this time to corroborate some of this information I've been saying.In 1984, when I was 7 and in Grade 3 here in Canada, I remember we had an assembly in the gym where a number of synth pop bands came to our school and played synthesizer music for us.I believe they came from the high schools, and it was just an event to show us smaller kids what was happening in the world outside.All these teenagers had weird hair (ie. mohawks, hair dye, giant rat tails and mullets), and played various types of keyboards that looked like pianos but didn't SOUND like pianos at all.I remember being slightly confused, but very impressed.

The point is, by the mid-80's, kids were getting synths for Christmas and were putting their piano lessons to use by forming synth pop bands, some of whom had just watched movies like The Breakfast Club.

As the 80's progressed, synth pop bands around the country started hauling these large synths out on stage for live performances, and that's when critics took note that bands started looking and acting different, being quite suspicious of these bands at first.After all, most concert goers and editorial writers only knew rock 'n' roll for the longest time, and had yet to catch up with the paradigm shift that a large part of society had already experienced.These stuffed shirts and yuppie types who were accustomed to things being a certain way all the time, certainly weren't ready for people like Madonna and Cyndi Lauper - these total freaks that were also female, to boot! Scary!

For some people, having their daughter take after Madonna was their worst nightmare. Still applies today!

As mentioned, "electropop" as a descriptive term for a style of music still hadn't been born yet, and the terms around this time were synth pop, new wave, and electro punk.Even Madonna, who was one of the biggest musical stars ever by the end of the '80's, was still referred to as a pop artist, if anything.

Also around this time (mid-80's), hip hop was beginning to develop out of New York, with artists like Afrika Bambaata, and it too was based mostly on electronic elements with some help from Mr. James Brown.

Still, no genre of music was really being referred to as electropop at the time, as it was still filtering its way into the deepest levels of society.

By the 1990's, "pop" was a common way to describe a lot of music that was in the charts.If it wasn't rock, it was pop, unless it was jazz, or blues, or something else.In fact, if memory serves, all of the electronic music that was being written in the '90's and was considered groundbreaking such as Underworld, Fatboy Slim, The Chemical Brothers, Aphex Twin, Orbital, etc.Their music was called just that - broadly labelled as electronic music, and was still considered a fringe element along with the venues in which electronic music was played - raves, festivals, dark clubs, and such. Even though these types of events were becoming far less fringe and more appealing to the masses.

In retrospect, this, of course, was the rise of DJ culture, and as such, most rock people and even people who were accepting of synth pop in the '80's wasn't exactly prepared to accept rave culture into their homes.That is, until they had to because it was just too damn popular to ignore any longer.

Electropop

If you ask me, electropop didn't become a specially used term until the 2000's, when all of the electronic music and all of the pop music finally merged to create a single definable style with certain characteristics.

Artists like Lady Gaga, Calvin Harris, Ke$ha, Hardwell, and The Chainsmokers have been dominating the charts now for years and their music could easily fall under the umbrella term of electropop, even though their music would also naturally fall into other sub-genres as well.

Let's have a look at and a listen to perhaps the queen of electropop - Lady Gaga, from back in 2008 when she performed on Ellen.

To define electropop, it doesn't have to be complicated, and yet it sort of is. It is a style of music that is often heavy on synths, but avoids certain cliches that a genre like synthwave might embrace.For instance, electropop is modern, without being retro-futuristic if that makes any sense.

To explain, a similar genre like synthwave music harkens back to the days of synth pop and retro electronic sounds from the 60's / 70's / 80's, typically of the progressive variety.Electropop, on the other hand, is music made for this moment, is influenced by all sorts of world music styles but especially hip hop, and doesn't rely on any sort of dystopian futurism for it's stylistic cues.Which means, electropop isn't usually very dirty production-wise or overly dark or sinister theme-wise.Rather, the themes of electropop tend to be more eternal - love lost and found, and more relatable themes of that sort.

Check out this classic Calvin Harris track from 2009 called I'm Not Alone. It has some guitar, yes, but it also builds around some epic synths, making the whole production sound huge.

Electropop now is like synth pop was, or pop music in general always has been - meant to be timeless.Instead of using a lot of standard rock instrumentation (which it reserves the right to if it wants), electropop music itself can be built up with synths so long as the synths aren't too retro-sounding. They can be retro, but not past say, the late 90's, or it gets into that territory of 80's synth pop which is does try to consciously avoid, I think. I would say that the synths used in electropop music sometimes has to play down their synth leads, due to the inclusion of vocals, whereas more experimental styles of electronic music don't have the pop vocal performance to worry about as much (my highly generalized take on things, I know).

While electropop has been described as robotic and artificial by some (in terms of production, if nothing else), electropop music still manages to dominate most pop radio stations today, as electropop artists tend to write songs specifically to be catchy and have mainstream appeal.Other similar genres to electropop will opt for a more underground appeal, which serves to legitimize them more with certain fanbases, whereas electropop always goes for the largest audience possible, because it is "pop", after all.

Cue "Fireflies" by Owl City.

That said, the genre can still be experimental music in nature if it so chooses, as it is perpetually trying to be cutting edge and modern, attracting the slickest producers in the game, as well as some of the most talented artists in music right now.And, at the same time as it tries to be cutting edge, many detractors of electropop will claim that the genre is to music as the Twinkie is to nutrition - as in, devoid of any real value due to it's assembly line production style. In the end, all views are subjective, and tastes obviously differ from person to person.

Like it or not, electropop is a dominant force in music today because it is one of the remaining musical genres where the success level can still be huge, as evidenced by artists like Lady Gaga, Justin Timberlake, Owl City, Passion Pit, and others.

And, with the accessibility of recording software and hardware, it is easier than ever for an artist to write an electropop song by themselves with no help from anyone, and make it sound like it was written by a million-dollar producer. So, what are you waiting for? Go do it. If the Owl City guy can do it, why can't you?

# data[].attributes.attachment_link.title
What Is Electropop Music? Characteristics, History, Popular Artists, and More

# data[].attributes.attachment_link.description
Electropop, as a musical genre, has existed since electronic synthesizer-based music fused with pop music to create a new genre that is now widely known as electropop. In other words, if your music has synthetic elements, and yet aims to be popular, it could be considered "electropop".