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In 2007 Stacy brown got a divorce and now was a stay at home mom and taking care of her 3 children was a full time job. She needed to find a job that would make ends meet without taking her away from her children all day. This is when she got the idea of starting her own company.

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(Land)- Stacy brown is from the south where chicken salad is the equivalent to lobster rolls on the east coast. She says she was “obsessed” with chicken salads and a lot of her friends where to. She was an amazing cook and she knew lots of her friends liked her chicken salads so she got the idea to sell chicken salads to her friends in order to make some money.

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(Labor)- Stacy was already an amazing cook but she knew if she wanted to be able to make a living off selling chicken salads she would need to find the “perfect” recipe. She started cooking every night after she put her kids to sleep and then would put them in Tupperware so that she could give it to her friends and collect feedback. Every night she would change the recipe based on their feedback. She started going around selling them to the neighbors and anyone that would buy the salads (still collecting feedback). Then she found the perfect recipe. She also learned that lots of people like different ingredients in theirs so she was making multiple recipes and forming a menu. She also found her target market was hair stylists and teachers.

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(Entrepreneurship)-  just after she was starting to gain some popularity and success, she got a call from the public health department. They told her what she was doing was illegal and she would be shut down. This was a huge setback but as an entrepreneur you have to find other ways to get the job done. She decided she would start to build a kitchen so that she could still sell chicken salads and fulfill her orders. She needed a name in order to become even more popular and so that people could spread the word. She called herself “Chicken Salad Chick” and would name every product on the menu after a girl in order to keep this name relevant.

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(Capital)- she opened her first official restaurant and bought appliances so she could start selling chicken salad again and making money. She couldn’t afford to hire any employees so it was just her and Kevin (who helped her through this whole process) working every day in the kitchen. Her first day she made 40 pounds or chicken salad and sold out in 2 hours. She didn’t know how to optimize profit and she couldn’t predict how much she needed to make. This resulted in them not making money because they were missing out on a ton of buyers and some days if they made more they would end up throwing product away.

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Chicken salad chick has become an insanely popular restaurant and she has lines out the door every day. She got married to her partner Kevin and it became a family owned restaurant. Then one day a couple guys walked in and proposed the idea of making chicken salad chick a franchise. Kevin was against it but Stacy still went through with it and they signed the contract, giving these guys 51% of the company and control over Stacy and Kevin. They very quickly realized this was a mistake and they had Lost customers and the whole sense of what the store was meant to be like. When Stacy tried to buy the company back the guys said she would have to pay double what they bought it for (1.3 million dollars). This crushed Stacy and she needed a way to get this money so she reached out and found an investor that lended her the money.

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Chicken salad chick was booming. They became a chain and had 200 restaurants open. This business went from her making a couple extra dollars by selling chicken salad to her friends to being with almost 10 million dollars. Chicken salad chick has spread across 17 states and remains extremely popular in the southern states

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Stacy and Kevin both stepped down from their positions as far as day-to-day operations. Kevin was the CEO of the company and he was diagnosed with stage 4 cancer so he was forced to step down. Stacy remains the founder but is not involved as heavily as she used to be.