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Kim Jordan and her Husband started New Belgium in the basement of their house. Her husband had a passion for hoke brewing and he was an electrical engineer so he was able to design many of beer refineries that they needed. To start marketing their beer they sold it at local shops and would just tell people and one way they got people to try their beer is whenever they would get invited to a party they would offer to bring it and get people to try it. In the beginning They focused on packaged beer because their wasn’t really a market in their area and they felt like that was the best approach their company for it to grow.

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One of new Belgiums challenges in the first year was not being able to produce enough. People loved their beer and wanted more than they could physically produce. This started their expansion and where they started hiring people. As a business owner this is probably the best problem you can have, if people love your product so much that you sell everything you have and they still want more. That’s when you know you have a great idea and profits will go through the roof.

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As new Belgium expanded and their company got bigger they could no longer operate their business out of their basement. They bought a factory in Fort Collins Colorado where they started their company for 10 million dollars.

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For the labor aspect of New Belgium it takes a lot of people doing a lot of different things to keep this company successful. For one you got the brewmaster who’s job is to perfect New Belgium’s beer and keep it tasting good while coming up with new flavors. Then you got the people working in the factories. They make sure that the refineries are working correct and the factory produces enough beer. And finally you got the truck drivers and distributors. The beer needs to get from the factories to the stores and the people in the store need to get them on the shelf and ready to sell.

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To start out their company they had to take out a second mortgage on their house to finance the equipment needed. She was also still working as a social worker at the start of her company while her husband quit his job and did this full time. As New Belgium started to grow they started hiring more employees and there was a point in time where she didn’t think they would make payroll so they took a $5,000 loan from her parents. And finally the equipment they needed wasn’t cheap with their first factories costing them 10 million dollars and the equipment for that factory being another 10 million.

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To start this company and make it successful they had to have a creative and determined mindset. Like when they first started they didn’t have enough money to run ads so they relied on bringing them to social events and telling local people about it. While starting this company they also started a family and had 2 kids through this process. She also leveraged her job as a social worker and was able to take her experience with working with people and her knowledge of system theory and bring it to New Belgium. New Belgium is actually employee owned to and this is something they always thought was important. If you worked their they would give you a portion of the company so you’d actually care about the work you and the harder you work the more you get paid.

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New Belgium today is valued at 1 billion dollars. It’s crazy how a company started 30 years ago in the basement of someone’s house who just had a passion for making home brews can be a billion dollar company. I think the decision to give their employees a part of the stock was a great decision because it allows them to really care about what they do. Kim Jordan ended up selling her big portion of the company and now just holds her standard employee stock so the company is owned and operated now by the employees.