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Looking through the campaign website, I have explored and understood what the campaign is about and who their target audience is. It is aimed at females and non binary students to achieve the help they need to progress in their chosen career path. I like how the Layout page looked friendly as well as welcoming, motivated and connected by adding small logos such as love heart for connecting and thunder for ideas and moving forward with a plan. I also liked how they used a traditional pink and blue theme which worked well to represent the female and non binary. The reviews of experiences and how they got to where they're at with the help of the campaign. There are a few things i would make changes to on the website which is to the font color to green which is a more neutral color. I would also change the homepage to the intro about the campaign, rather than registering right away, as it doesn't have much information on what the campaign is about and could easily be ignored.

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Alexander McQueen issue of Dazed Ellie Goldstein Gucci campaign (Reflection)

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Alexander McQueen issue of Dazed Ellie Goldstein Gucci campaign (Reflection)

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Reading the article, I have gathered that its target audience is aimed at everyone who's into fashion but specifically for those with disabilities. Analysing the article, I felt that it was an exceptional topic to have been brought up. As its been mentioned in the article, having a career in modelling meant that you would have to be young, thin, preferably blonde and pale skinned which most of us disagree. I believe that people with disabilities should get a chance in any career path, so for Ellie Goldstien to model for the biggest brand has opened many doors for people like her. However, due to the fact that this is a controversial topic, there are people that would be against disabled models.

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Reading through the article, I have understood what a migrant goes through and why they did what they did. Analysing the statistics, migrant crisis is on the rise and will keep on rising.  I believe children dont have to go through these situation just for freedom. All migrants risk their life everyday for freedom while other countries just stop and watch. most people protest and try take action, but unfortunately its not enough. The good thing about for those who's migrating is that its for their freedom, they want a better life for their family and children. The bad thing about migrating is that they're running away from their own country where they all had normal lives and freedom to live. To play my part and help those who's in need is to make it known by maybe passing out posters, leaflets, create short clips anything that would help realise the  people that other humans are going through this.

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Raheem Sterling: Man City Fans Banned For Racist Abuse (Reflection) 

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Raheem Sterling: Man City Fans Banned For Racist Abuse (Reflection) 

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Reading through this article, I have gathered that it’s based on racial abuse. Racial discrimination comes in different ways, whether it’s to do with bullying, city, area and in this case sports. Reading through the statements that have been made towards the player is very despairing, considerably due to the fact that it’s from his own football club. One of the disadvantages about watching football matches live is serving alcohol. Being intoxicated can lead you to do inappropriate things which in this case, racially abuse a player. It has also been mentioned in the article that the men were highly intoxicated. However, by committing these offence, both men pleaded guilty.

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Reading through this article has instantly provided key factors and statistic about the issues causing hunger. I was amazed on how we dont come together and unite as country to country to tackle this issue. As mentioned in the article as part of the hunger facts, there is more than enough food produced in the world to feed everyone on the planet. Charity Organisations such as UNICEF have been providing for the less fortunate for many years but manage to take a big percentage out for themselves (This has been stated in the news). The disadvantage about this situation is that all countries are able to tackle this issue and end poverty, but decide to focus and use the funds else where such as increasing military weapons, nuclear, oil and so fourth. Most populations that are suffering from poverty is rising by the minute and leaders of each country decides not to consider this issue as an emergency.

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Whilst browsing the website, I have implied that the campaign provides not only provide experience, but also develop life skills and employment. This campaign is aimed and supports 16 - 24 years old. I believe that this is an excellent program for the younger generation. It provides help that they need to succeed as well as guiding them to the right the path. I also like how they involve the younger generations who sign up to be involved and support the anti knife campaign. They produce hoodies, t shirts, posters and so fourth to help get the message across the country. I like the layout of the website and how straight forward it is to navigate around the website. I also like how they have produced a small video clip to post on the main website page for viewers to instantly gain knowledge on what the campaign is about. There are a few things that i would make changes to on the website which one of them is the navy blue banner. It seems like a dull, unattractive colour and for campaign such as this would highly recommend a welcoming, friendly colour such as a sky blue colour.

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Best Job Training Programmes | Learn to Earn | insidesuccessuk.co.uk

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Inside Success is a one-stop solution to all the young people who are looking for support in jobs, training, and education. Free Workshops from best companies!

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During this session, we were put into breakout groups to discuss our thoughts and ideas and what path we possibly want to take for this project. I found this very interesting as I wanted to hear what my peers thought about social justice itself and what topic they would go for. I was nervous at first due to the fact I didn't know exactly which topic to chose, but mentioned that I had a slight idea on which social topic to go for. My peers were really supportive as we talked about any past experiences that I went through that relates to social justice which has helped given me a head start. If this session arose again, I would want to be more confident with not only my ideas and thoughts, but my communication skills. I would also ask a lot more questions within the time limit given to my peers about their thoughts just to get a bit more of an insight on how they feel about this project.

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The Social Justice project involves looking at issues to do with equality, ethnicity and hunger. During this project, I aim to explore a variety of relevant sources, including websites, articles and campaigns, to obtain skills and techniques like becoming more open, in addition to being aware of my own prejudices. I will produce three posters for my chosen topic that will demonstrate the different aspects of social justice as well as campaigning for it. I will use my knowledge and skills that I have gained from the previous academic year to create an outcome, but I will also take notes during the MAKE.morning sessions to strengthen my abilities to primarily produce a digital outcome. As for my target audience, it would be aimed at people who’s been a victim related to the topics that I will research.

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Naima is a designer who works with typography and has talked us through her thoughts, inspirations and her influences. What was really interesting to me was the style of her work and the thought process that she went through to create exceptional outcomes. I was really amazed on her style of work when she showed her Arabic designs especially as my main language is Arabic, I felt that I have gained inspiration from this to one day design similar stuff. The one disadvantage that I have would be not asking her questions which would have helped me in the world of typography. I also liked her latin writing and how she thoroughly explained herself how she got to this outcome.

Overall, I really enjoyed taking part in this session as I have learned alot from taking in her experiences and how she got to where she's at. I consider this as an inspirational lesson and will act upon my notes that I have jotted down and use this in the future.

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Robert Hetherington was a guest lecturer and gave us a talk on writing, lettering and typography. He works as a printer at one of the last commercially operating letterpress shops in the country and is mainly focused on letterpress. He has shown us a range of work he has produced based on letterpress and has taked us through his thoughts and process throughout his design outcomes. This was interesting to me as I have less knowledge on this and learning the step he took and the knowledge he has shown, has also helped expand my knowledge. I was intrigued when Robert was talking through the differences between what is typography, lettering and writing. I liked how he has shown us an example of handwriting of British designer Alan Fletcher and how he had distinctive had writing. Visualising the historic hand lettering within illustrative practice that's shown as commercial advertisements is a lesson to learn in the world of design as it has expanded my knowledge and made me pay close attention to detail.

What I can take away from this is the understanding behind lettering, typography and writing. I believe that this would help me further my development and experiment with knowledge and implement this to my project 1. To help better my understanding further, I will research other designers within this field and see the different styles and how they work.

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During this live session, Justin Bailey who is a member of the independent Risogrpah Printers Pagemasters talks through his experiences and gives us an insight and knowledge on the world of Riso. He has taught us the different techniques on how Illustrators as well as graphic designers are introduced within this process. This was an interesting talk as I am aware of what Riso is but wasn't familiar with the history behind it. I was intrigued when he was talking about mimeograph and how it was used. Overall, I enjoyed this session as I have gained a bit of knowledge on the history and the techniques that were mentioned. If this talk arose again, I would write down questions and ask more on the Riso printing.

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During our class session, we all had to come up to the front desk and present what topics related to social justice we have researched so far. I was nervous to begin with as I could have expanded my researched, but was slightly confident as I had a couple of social justice topics to present. I believe it went well as I have explained my intentions and the feedback I got from Emily gave me knowledge on the steps I should take on how to further research. Presenting my research to the class has gave me a bit of confidence to express my thoughts on topics and has helped better my communication skill especially when it came to my peers asking me questions about the topic. Participating in this session has helped me widen my ideas and expand on my knowledge by seeing how my other peers presented their researched and the resources they looked into.

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In Class Case Study Worksheet (Reflection)

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In Class Case Study Worksheet (Reflection)

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During this session, were given a worksheet that included questions that we had to answer based on the article we have chosen to talk about. This was a task to help us expand our thoughts and further our research. It was difficult for me at first as I didn't know which topic to choose from and how to answer properly, but I have tried my best to complete this task. I have decided to further my research on an article based on racial abuse and answer the questions on the sheet. The advantages about the worksheet is that it has helped me understand the process of how to properly research articles and what to specifically think about. If this session arose again, I would definitely ask for help on how to think about the questions.

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Within this session, we started off by looking at the different practitioners such as Will Luz who work in a cut out/collage style. The task was to create something similar but related to our social topic. The aim was to start off by sketching out an image that would represent our social topic, to then photocopying the sketch a few times to cut it up and rearrange the pieces. Within this process, we also had to think about negative spaces and colors that would suit best. This was a very interesting process for me because it has helped me think broader about my topic and what styles /materials I can possibly use during this project. The one disadvantage that I had was the photocopy not printing out my sketches properly so it was difficult for my to work on. If this session arose again, I would make sure to have my copies printed out perfectly and spend more time on perfecting this type of style.

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During class session, we were split into groups to discuss our current work and thoughts about the session we had. This was very interesting to me as I was eager to communicate with my peers and see what thoughts and ideas they had in mind. We all discussed about the feedback we received on our milestones and gave each other thoughts and ideas to help us think about the different ways we can experiment and move forward. When it came to discussing my ideas and which route I wanted to go with, I told them that I wasn't too sure yet as I'm yet to decide which case study to go for. I also mentioned that I was leaning more towards racial equality due to the fact that I have experienced this in the past. They were all supportive and gave me ideas on how to progress, all agreed to try experimenting with photography and capture images that tells a story which I believe it's a great idea.

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The aim of this session was to think and understand about stylescapes which consists of all types of style, typeface, logo, colour any form that helps us understand this design deliverable. This was an interesting session as it helped me think broadly for this project. During this session, Emily has shown us a range of case study examples that include different logo types to help us gain inspiration. We also had to discuss as a group on the articles that we went through that shows different logo developments and discuss our thoughts and ideas. I believe that this was a knowledge session and a learning curve as I got to communicate and hear the different opinions from my peers.

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To kick start our first project, we were introduced to this task where we had to create slides for each article sites that were provided on weblearn. The aim for this session is to help us look at various articles that interest us and to explore broadly. I found this task very interesting and helpful as it has helped me discover a bunch of articles sites that I never knew existed. I really liked the idea of exploring broadly to see other articles, themes and projects that are on the sites. This was a key session for me as it will help me kick start my research phase. If this session was to arose again, I would want to add more slides and explore other interesting individuals and themes to my digital sketchbook.

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This article talks about how two studios, Animade a London based and Koto a studio with outpost in London, Berlin and LA came together and decided to collaborate during the tenth year anniversary on Its Nice That. Both studios have similar vision and decided to add a twist by working together and create designs to make it look friendly and interesting to existing logos. Koto’s aim was to look into and explore Animade’s vision and try to make their designs a bit more characterful, but it led them back into the idea of using their existing logo as a set of eyes.

What's interesting to me about this, is the way Koto looked at things and see how they can visualise and create a successful path. I like how they explained that the human eye are able to communicate the most emotion and its more nuanced than any other feature, which is why it gave Koto an opportunity to inject character into designs.

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Koto and Animade's work has been featured numerous over the years on It's Nice That, but always separately - until now, as the two have collaborated on the animation studio's rebrand.

Celebrating its ten year anniversary, London-based Animade decided the occasion was a good chance to reshape its identity to convey what the studio had evolved into over the past decade. So it enlisted Koto, a studio with outposts in London, Berlin and LA, which worked closely with the Animade team to understand what exactly that was, and how it could be conveyed in its branding. It all began with its existing logo, an infinite loop, that has been redrawn and fittingly repurposed as an inquisitive pair of eyes, stamped all over the new identity to inject instant character to anything it appears on.

"At first we moved further away from their existing logo, and explored Animade's vision of making their world a bit more characterful," explains Koto creative director Tim Williams, "but this led us back to the idea of using their logo as a set of eyes. Eyes are the part of humans that communicate the most emotion, they're more nuanced than a mouth or any other feature, and it gave us the most opportunity to inject character."

"It has been staring us in the face for the past five years!" adds Animade director Tom Judd. He explains that the studio had previously held back from the "obvious" adaption because back then its offering was broader, so "eyes were, dare I say it, too characterful for us back then". Now its mission is to be a "one-stop shop for characterful creations," so the time was right for its logo to become "a pair of peepers".

Koto has made the logo less geometric and "softened it a bit," says Williams, and importantly moved it from preceding the word mark to becoming part of it, as the dot of the 'i' in the name, in turn "freeing it up and making it more open" Williams adds. The designers explored using the eyes in various ways, but in the end decided simplicity was key, an approach that also applies to the set of graphic shapes Koto created for Animade to apply everywhere from the new website to pitch decks. These flat, 2D graphics appear as loosely drawn flowers or egg shapes, or more abstract amorphous forms.

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The Animade rebrand by Koto uses its logo as eyes, adding instant character to all it touches

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Koto and Animade's work has been featured numerous over the years on It's Nice That, but always separately - until now, as the two have collaborated on the animation studio's rebrand. Celebrating its ten year anniversary, London-based Animade decided the occasion was a good chance to reshape its identity to convey what the studio had evolved into over the past decade.

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Paula Scher is an American Graphic Designer and is one of the most influential designers in the world. She has been a partner in the New York office of Pentagram since 1991. Paula decided to create a campaign for mental health awareness week which her aim was to spread and raise awareness to the people on mental health issues. She expressed this through her design skills by making the typography tall and bold all in capital letters which is something you wouldn't expect from a mental health website. What's interesting to me is how Pentagram worked closely with Cole to develop the tone of voice used in language across organisations to promote a cultural shift in how mental health is spoken about. What I can take inspiration from is how they focused on the digital platform ‘how are you really?’ where members of the public are invited to share their experiences alongside celebrities. I believe that this is an important facet as it really asks you to explain your emotions rather than just saying ‘how are you’. This creates not only a conversation but a connection.

What I can learn from this article is how graphic designer Paula looked into attracting people's attention to this important subject by analysing the typography of size, weight, layout, style and colour. This is inspirational to me as I plan on going down the same route for my current project and look deeply into typography and how I can express it in that manner.

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Pentagram’s Paula Scher reveals powerful “anti-sanitarium” identity for the Mental Health Coalition

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The designer says she hopes the “square peg in a round hole” icon will become a global symbol for mental health, inspired by Act Up’s Silence=Death AIDS campaign in the 1980s.

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This article is about a branding agency Interbrand redesigning the visual identity of a non profitable organisation Peace One Day, which has been 20 years since its conception. When looking at the new logo design that Interbrand have created, you can see the big change. It went from having a detailed illustration of a globe on a crown of leaves with a gradated colour word marque, to a more simply flat graphic icon and a new typeface style. The design also contains an icon that re-imagines the ubiquitous peace symbol with a slice removed. What I can take from this is the simplicity of the design and how effective the message comes across. What I like about this new design is not only the simplicity of it, but the message behind the design. Interbrand has stated that the removed slice represents the charity’s message that ‘change can start small, with us as individuals, one piece at a time’. This is a powerful statement as it represents the non profit organisation’s massage and what it's trying to achieve. I can also take into consideration on the use of colour palette they used to re-brand the logo. The colour consists of blue which represents symbolizing serenity and trust. Where as the secondary pastel colors represents openness and energy. What I can learn from this is the thought of simpleness and how effective it can be. A simple design can have an effective outcome especially when there's a message behind it.

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Branding agency Interbrand has revamped the visual identity of non-profit organisation Peace One Day for the first time since its conception 20 years ago. As part of the new rebrand, Interbrand has designed a new logo, a vastly different direction for the organisation as it goes from a detailed illustration of a globe on a crown of leaves with a gradated colour word marque, to a flat graphic icon and new typeface. The new icon reimagines the ubiquitous peace symbol with a slice removed, which Interbrand says conceptually represents the charity's message that "change can start small, with us as individuals, one piece at a time". The campaign also promotes the hashtag, #doyourpeace.

Jeremy Gilley's organisation started in 1999 as a mission to create an annual Peace Day. In 2001, the UN officially adopted the day to encourage global ceasefire and non-violence on 21 September of every year. Since then, the organisation has grown exponentially, with 1 billion people recognising the day, hoping to reach a total of 3 billion people in 2025 with its international events and campaigns. This year, the campaign focusses on cyber non-violence, seeking to decrease online hate speech and its harmful effects.

Interbrand says the rebrand is "bolder, simpler and more open... to universalise the future of peace," with a new colour palette centred on blue "symbolising serenity and trust" with a spectrum of secondary pastel colours "representing openness and energy".

"As we enter a new phase in the organisation's 20th year, we wanted a brand identity that reflected that," explains Gilley. "Awareness means action and action saves lives. This logo will help do exactly that, raising awareness, and what it can help achieve is infinite."

The agency says the logo is designed to be "infinitely customisable... it empowers people around the world to make Peace One Day their own."

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Interbrand reimagines the peace symbol for non-profit Peace One Day

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The branding agency reveals the organisation's first rebrand in its 20-year history, with a new logo that plays on the word "peace" with a slice removed from the ubiquitous symbol, showing that "change can start small, one piece at a time".

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The my justice project is about creating a campaign that you will express through visual communication from the chosen case studies provided. What's really interesting about this project is that I can relate to a specific case study, but will not decide yet until I have thoroughly have done research. I have started off by researching the different case studies that I am interested in to expand my knowledge and try to come up with early idea development to see what kind of outcomes that I'm able to produce. The different case studies that I have looked into is on migrant crisis, world hunger, racial abuse and knife crime. For each case study, I have also looked up different artists that have supported these movements by expressing it through their style of work. The good thing about researching a range of case studies is that it has helped create a path as to which study Id like to campaign for.

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Once researching case studies that I am interested to campaign for, I then moved onto narrowing down and brainstorming the two case studies I would like to do. After this process, I decided to move forward with racial equality as I can relate to this with past experiences. What's interesting about this stage of the process is that I can produce different design outcomes that send a message across and feel the physical emotions behind it. To further my research, I started looking at inspirational designs about racial equality and what kind of message it sends across. I paid close attention to detail and analysed the different types of colour palette on each design element. As part of inspiration, the things I would add would be to look at a range of interviews based on racial equality to understand in design terms what I can produce to help this campaign.

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The MAKE.morning sessions are here to help us improve different skills using adobe softwares. I took part in the digital drawing sessions as I believed that this would be a key improvement to brush up my skills on Illustrator and Photoshop. The lecturer Jao has helped increase my skill on certain elements that I can use for my upcoming designs for this project. An example of this would be the weight size of different brush strokes and applying different background textures.

Overall, I have benefited a lot by participating with the MAKE.morning session as it will help perfect my work when it comes to the process of designing. If these lesson was to arose again, I would make sure that I ask questions on my weak points and try to perfect it in the process and also take part on the other MAKE.morning sessions to experiment more and expand my skill set.

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For this stage, I went onto experimenting with my logo ideas and start sketching them out on paper. I came up with a few logo ideas and annotated them to make them clear to myself and to visualise how it would look digitally. It was difficult at first, as I had several logo ideas and didn't know what would be the best representation for my campaign posters. After a difficult decision, I have decided to proceed with my final logo design (17)and move on digitally. I have experimented with different colours on the illustration as well as around the logo to try and get the perfect look.

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During my formative assessment presentation, I had to present the work I have done so far and explain what I have done, what my ideas were and why I have chosen those ideas and so forth. I then received feedback from Angharad that would help develop my work digitally. She has mentioned that I should try to implement a more meaningful message through my illustrations that would represent my manifesto text. I should also consider the logo positioning and size once I have considered my illustration designs. Angharad also mentioned that she likes how I have shown experimentation's of different use of colours for my chosen logo which I aim to show and produce more developmental work like this.

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At this stage, I have decided to go with another logo idea that I had in mind and continue experimenting digitally. After thoroughly experimenting with my idea logo (17) and tried to make it look professional, I have felt that I have failed to do so as the logo could look better. My new logo idea that I have decided to move forward with consists of a human brain and a fingerprint. The reason for this its because I tried to express my manifesto through my logo and thought it suited well with the brain and fingerprint. I really liked this idea so I went onto experimenting with different background colours as well as the logo colour to get the look that I am satisfied with. The one advantage about this process was selecting the right colour to represent my logo as there were many colours that suited my logo. My next process was to experiment with my manifesto text to see the different possible positions that would suit well with my logo. In the end, I have decided to go with the manifesto text that goes around the logo as it makes it look more interesting when looking at it.

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My Justice project is about creating a campaign for our chosen case study and to express this study through visual communication. The case study that I have chosen to express is on racial equality as I can relate to this and feel like I can expand my thoughts and ideas creating this campaign. Completing this project, I feel that I am satisfied with the design outcomes. I like the idea of the arm illustration and how I have managed to input my manifesto on it to express my campaign. I believe that the yellow background goes well with the illustration as it gives it an extra enhancement. As for the other poster with the same illustration, my aim was to have the arm on its own to send a message across that when alone, you are still strong and nothing can stop who you are and what you represent. I have decided to put the background colour light blue as I didn't want an aggression vibe but rather a peaceful look. For my final poster design I wanted it to have a different design outcome but in the same context, so I have decided to create illustrations of protesters from different race. I am happy with this outcome as I feel like it sends a strong message about racial equality. What I could have done differently about the poster is to add both genders rather than just one and add more detail to the characters to create liveliness to it. Another thing that I would change about this poster is the background colour, I like how the pastel green creates smoothness to the poster but not sure if its the correct colour to express my message. I believe that the logo that I have created goes well with my manifesto but would I would want to experiment more on selecting the right colours. To perfect my outcome, I would want to print out my final posters and try to find a suitable location to take photographs, but due to financial issues I wasn't able to.

Overall, I have really enjoyed this project as its something that I can relate and to be able to express this through visual communication was an experience. If this project arose again, I would change a lot of things to my designs and experiment more on my colour palette choice for my posters as well as my logo.