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Rob Dyrdek is known for his wacky antics and his unmatched brand. He is famous for his crazy antics and wild stunts. He began as a pro skateboarder and branched his brand out to television and entertainment. I think his brand speaks a lot to the power of the individual if you know how to market yourself.
Rob Dyrdek. ROB DYRDEK. https://robdyrdek.com/

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Marshawn is a famous football player who was referenced as "Beast Mode" ever since a historic run against the New Orleans Saints. I love his brand because he is not afraid to be unique to who he is. Often he is represented as a dumb person, however he was smart with his money while in the league and is a philanthropist for the city of LA.
Fanatics Inc. The Official Lifestyle and Performance Brand of Marshawn Lynch. Beastmode. https://www.beastmodeonline.com/.

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JT Lock is a famous Air Force photographer that has expanded his brand to reality TV and widespread photography. I love that he has expanded his brand to accommodate to a wide audience using his military experience to do it.
Lock, J. FROM THE AIR. Jeremy Lock. https://www.jeremytlock.com/portfolio/FROM-THE-AIR.