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Example: Unionbank, BDO
With covid-19, transactions are mostly done online. People are opening digital bank accounts. Using instapay is convenient and easy since the receipts are traceable. We can see its importance when BDO’s mobile application was down and people were complaining about it.
- Sharel Section C

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For the food industry, it has been hit hard due to the pandemic as shops had to close down because of government regulations for dining in restaurants. With restaurants not allowed to have dine-in, some have shifted to online delivery apps so people can still buy food. With having a low entry in the market, online businesses have the power to make new trends in the industry as well. People see the potential of using delivery apps in businesses and so small online businesses are increasing, mostly in selling food like baked goods (ex. Ube pandesal, cookies, sweets). Another example can be seen in how Tokyo Tokyo followed the sushi bake trend made by online shops at the start of the pandemic.

Source:
https://www.rappler.com/nation/limited-restaurant-dine-in-allowed-gcq-areas-starting-june-15-2020

https://www.rappler.com/life-and-style/food-drinks/tokyo-tokyo-new-sushi-bakes

Jose Cayco & Dominic Plana Section C

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Given the trend of online businesses which sell through platforms like Shopee and Lazada, a tax reform law was made by BIR. This gives online and digital-based businesses the responsibility of registering their businesses and paying their taxes. This was implemented since the BIR collected 69.83% lower than usual. However, businesses who earned lower than 250,000 pesos are exempted from it.

Source: https://bit.ly/33rq1jB

Alyana Lim Section C

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Korean Idols and Actors as Endorsers (Group Eurochem)

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Korean Idols and Actors as Endorsers (Group Eurochem)

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With the rising popularity of K-Pop and K-Drama in the Philippines, companies are getting Korean Actors and Idols to endorse their products. Big companies such as Penshoppe and Bench got Lisa from Blackpink and Nam Joo Hyuk while Bench got Kang Seo Joon and The girl group Twice to become endorsers of the brand.
- hi sir this is our thesis product where we edited our product in lang hihi :>
- Mireille Qua Section C

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In mid-March 2020, the Philippine stock market (PSEi) crashed by 24% due to fear caused by COVID-19. The panic over the pandemic and inevitable community quarantine caused many investors to manically sell their holdings. Furthermore, for 2 days, trading did not occur. Consequently, economic activity in the country reduced by 6% in GDP (Dumlao-Abadilla, 2020).

Lian Ng Section C

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Because of the pandemic, people are encouraged to stay at home and only leave the house when necessary. Despite this, groceries have found ways to keep the consumers at home, while still having the same access to basic needs found in groceries. Metromart is a website and application that allows consumers to shop from a variety of grocery stores online. It works similarly to Shopee or Lazada and the groceries will be delivered to them within the week. Ultimately, this allows for convenience and safety without the hassle.

Isa Castillo, Section C

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The WFH Setting and the Rise of Communication Channels (Lola Nena)

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The WFH Setting and the Rise of Communication Channels (Lola Nena)

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The pandemic has led many working Filipinos to rely even more on online tools that will enable them to keep in touch with others. This has led to Filipinos investing on devices such as phones, desktops, laptops, and in internet plans that will enable them to continue studies or work from home. On the rise are messaging apps such as Messenger and Viber which have added features that allow Filipinos to communicate and feel close to others. The online class setting and WFH setting has led to the reemergence of voice and video calls for meetings and conferences, which has allowed students to meet their teachers in lectures and helped employees to stay updated and coordinated at work.

Iris Berces, Section C

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Unemployment Crash and its Gradual Recovery (Lola Nena)

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Unemployment Crash and its Gradual Recovery (Lola Nena)

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As the pandemic hit the country, a number of lockdown declarations were implemented preparing the Filipinos for a new experience of “normal life”.  The Unemployment rate of 17.7%  from April 2020 was considered to be a record high by the Philippine Statistics Authority. With this the GDP also declined by 16.5% resorting to declaring less restrictive lockdowns. With the less restrictive lockdowns, the workforce was able to operate to support the Philippine economy’s resilience. Moreover, unemployment rates gradually decreased by however, still remains below the percentage of the same months a year ago.
Sources: https://psa.gov.ph/content/employment-situation-july-2020#:~:text=a.,17.7%20percent%20during%20April%202020.

https://www.rappler.com/voices/thought-leaders/analysis-end-growth-how-pandemic-ruined-philippine-economy

Jason Solomon - Section C

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The government’s decision to shut down the country’s biggest network has not only affected those who were consuming its content, but also other key players in the market. Kantar Philippines, provider of ABS-CBN’s media data, is shutting down its media division effective December 31, 2020 as they have lost their main source of revenue for that division. In addition, MTRCB, the local regulating agency, has also lost about 40% of its revenue because of the network’s shutdown. The government’s refusal to grant the network a franchise constituted a chilling effect towards various industries, including manpower agencies and other forms of service providers which ABS-CBN contracts within a year.

Alyssa Castañeda - Section C

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Although according to the CDC, “spread from person-to-person of this virus happens most frequently among close contacts (within about 6 feet). This type of transmission occurs via respiratory droplets.” (1) The World Health Organization has also confirmed that people could in fact catch COVID-19 from touching surfaces then their eyes, nose, or mouth. (2) This fact has raised another point of precaution for the general public and this has brought upon great competition in the surface care industry. This then forces all frontline surface cleaner companies to all be effective against COVID-19, if not the consequences would be dramatic in terms of sales. In the US alone there was an increase of 385.3% of sales in march 2020 alone of Aerosol disinfectants which include spray on surface cleaners. (3) This statistic alone proves the dramatic change in the market for surface cleaners.

Due to the ongoing pandemic, people have become more cautious of every surface they come in contact with. No one wants to contract the disease so everyone wants to make sure that the surface cleaners they use are working. Within the surface care industry, it is a race between the different brands on which one of them is the most effective at getting rid of the virus. With Lysol leading the charge and claiming that their product is capable of killing the virus, other brands in the industry are also being pushed to be effective against the virus as well.

Sources:
1.https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/cleaning-disinfection.html
2.https://www.who.int/docs/default-source/coronaviruse/getting-workplace-ready-for-covid-19.pdf?sfvrsn=359a81e7_6
3.https://www.statista.com/statistics/1104333/cleaning-product-sales-growth-from-coronavirus-us/

Paolo Untalan & Anton Santana - Section C

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Online Medical Consultation (Victory Liner)

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Online Medical Consultation (Victory Liner)

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COVID-19 has been responsible for the rise of recent technological trends because of regulations being implemented to reduce risks of catching the virus. Because of the influx of patients and the increased risk of virus transmission in hospitals, medical consultations for less serious medical conditions are now encouraged to be conducted online. It gets the job done in the safety and comfort of your own home.

- Jazz Gonzales & EJ Ongsiako, Section C

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Rising of Demand for Delivery and Pick-up Services (Victory Liner Group)

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Rising of Demand for Delivery and Pick-up Services (Victory Liner Group)

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A surge in the demand for delivery and pick-up services has been observed ever since the pandemic started, given that most people have been stuck at home most of the time, given the lockdown. Some of the strengths of firms who offer delivery services, Grab Food and Grab Delivery, Food Panda, and other firms offering the same services have taken advantage of this opportunity by making its services known to the market which they serve in.

In an already saturated market, other firms have been trying to market their other services which cater to the same need. Angkas, for example, was once popular for its evasion of traffic on a normal day. But what most people don't consider is their delivery services it has as well. So of course they would want to build on the strengths of the other firms and market the said service to its market so that its target market could also indulge in its delivery services. This photo was a legitimate ad from Angkas back when the pandemic was still fresh.

Sources:
https://iorbitnews.com/booming-era-of-delivery-services-amid-the-pandemic/
https://www.prnewswire.com/news-releases/demand-for-food-delivery-explodes-during-the-covid-19-pandemic-as-consumers-self-isolate-and-restaurants-close-down-301049240.html

–Yji Cataluña, Section C

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COVID-19 has lead to a large increase in unemployment due to the need for safety measures throughout the world. Along with a recession, the pandemic has led to many businesses shutting down, high unemployment and lesser spending power.
-Kai Li Liao Section C

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Since 2017, the PUV Modernization program has affected jeepney drivers’ livelihood negatively. Although the program was meant to contribute to having a more sustainable PUV industry, it was labeled as anti-poor because of the high costs that are imposed on the drivers and operators. This is mainly because the demographic of the people who are part of the jeepney business is composed of less fortunate Filipinos. As of 2020, a total of 18,000 units; around more than 5000 of which are jeepneys, have agreed to the program.

- Rahm Leonido and Hugo De Llamas Section C

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The bloom of Plantitos and Plantitas (Victory Liner)

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The bloom of Plantitos and Plantitas (Victory Liner)

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Being in lockdown in their homes for more than half of the year, suddenly people have more time in their hands. To keep them busy and still productive while staying home, people tried different things and activities, including fighting their own boredom. Some engage their time in arts and crafts, others tried their luck in the kitchen and became bakers, and some were led to the ecological route and then emerged as the new plant enthusiasts, known today as the “Plantitos and Plantitas”.

Plantitos and plantitas can be those people who have been into gardening even before the pandemic, but a sudden surge of this group belong to those who discovered their green thumbs while being homebodies because of the quarantine. They treat their plants and flowers like their own children or pets that require their attention and money. Some seems to have converted their homes like a concrete jungle of plants. With the bloom of plant lovers, it resulted to the high demand and a double or even triple increase of prices for gardening essentials like soil, fertilizers, pots, plant stands and hangers, and other planting accessories. This trend of plant enthusiasm became visible in the different social media platforms where the plantitos and plantitas proudly flex the pictures of their new “babies” at their very own jungle.

- Alex Bustria, Section C