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Cuts to the beat and fast-paced editing help illustrate the fast pace of the music.

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This is a more recent convention of the dance genre, as generally dance music videos are more conceptual (seen in other examples on this page such as Disclosure's 'White Noise' and Infinity Ink's 'Infinity').

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This is very often a feature of videos of this genre as, using Goodwin's theory, it links the music with the visuals.

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Clubs and festivals are common settings for music videos, seen not just in the examples to the left but in several gifs in this padlet.

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Swedish House Mafia

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ZHU - Faded

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Disclosure - White Noise

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Sub Focus - Close

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Infinity Ink - Infinity

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Katy B - Crying For No Reason: overlay of several performance clips

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Disclosure - F For You: at the end of the gif the face moves from the background to overlay the footage

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Redlight - 9TS: flashes between two clips to the beat of the song

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Redlight - 9TS

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Route 94 - My Love

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Clean Bandit - Real Love

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ZHU - Faded: a short clip is looped to make it look like people are dancing to the beat

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Route 94 - My Love