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Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors.

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1. Purpose

Good web design always caters to the needs of the user. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of your website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible.

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2. Communication

People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle.

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3. Colours

A well thought out colour palette can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.

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4. Images

A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don’t have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using infographics, videos and graphics as these can be much more effective at communicating than even the most well written piece of text.

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5. Mobile friendly

It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout easy to create a beautiful and functional website, simply by keeping these design elements in mind. Have you got a website design that needs reviewing or optimising? Or perhaps, you are planning a website and you are looking to get the design right from the ground up. Either way, these principles of effective web design can help your website be more engaging, useful, and memorable for visitors.

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What are the dos and don'ts in web designing?

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What are the dos and don'ts in web designing?

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1. Target audience

Don't ignore the users

Do optimize for search
2. Layout

Don't create a cluttered layout

Do create a focal point

3. Color scheme

Don't use all the colors

Do use color combos that enhance your content

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4. Text placement

Don't fill the page with long paragraphs

Do make it easily scannable

5. Search & navigation

Don't make it hard for users to find what they need

Do set up proper navigation

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6. Fonts

Don't use too many fonts

Do select the right font size.

7. Images

Don't use too many images

Do make it visually attractive
8. Mobile compatibility

Don't forget to optimize for mobile

Do test for functionality

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9. Conventional vs. unique design

Don't ignore the power of convention

Do be creative & unique

10. Test it out

Don't forget to take it for a test drive

Do think like a CEO