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Research regulatory requirement of promotional website - What are you legally required to include?

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Research regulatory requirement of promotional website - What are you legally required to include?

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1.The identity of your business

2.The right of users to grant consent for the use of their data

3.Your company policies and procedures

4.Consumer protection

5.Accessibility

6.Cyber security and protecting personal data

7.Respecting copyright

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Identify conventions of promotional websites (film)

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Identify conventions of promotional websites (film)

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Synopsis – informs the audience about the storyline

Cast Profile – the audience may be curious about the actors who is in the film. The popular cast may attract even wider audience and help to promote the film successfully

Photos – by posting photos of actors and crews during the filming may be significant to the audience. Audiences are easily moved by looking at the behind the scene of all the actors and crews who are working hard on producing the film. Also audiences may be curious on how the filming is going and to see the ‘real’ relationship between actors, director and crews.

Behind the scenes – Bloopers same as the function of the photos, by giving a peek at bloopers audience would like to see what is happening during the filming. Rather than looking at photos, it would be better to watch it through video. Bloopers usually bring out the bright atmosphere during the filming especially when the actors made mistake and having fun together while shooting

Downloads – the websites promote the soundtrack, digital HD of the film, gif or official photos. This can either be free or need to be paid. To promote the film and to generate more revenue for the film, most of the downloads are not free. This page helps the audience to easily access and get the what they want

Ticketing – shows the information of the screening on cinemas and you may also book the ticket online. This is convenience for the audience and conform to conventions of the use of digital technology nowadays

Merchandise – The producer may also to promote the film in diverse ways where they can also sell official t-shirts, bottles, mugs etc that is related to the film. This again help to generate even more revenue and the fanatic fan are usually into this kind of merchandise where they can embrace the film they love

Register – This is when to engage the film with the audience even closer. For example, look at one of the  'The Hunger Game' official film websites where the audience can join them and be one of them. Audiences would engage with this hyperreality to have a closer relationship and identification with the product

Other social media – the website  will have the link to other social media that they have such as Twitter, Instagram, YouTube, Facebook etc where more information about the film can be reached

Rating – this may be included and usually will be found at the very bottom of the website as it could be insignificant fir the audience to know

Trailer - gives audiences a taste of the narrative, the style/tone and a chance to show off any exciting scenes

Film logo - to label/brand the film, which also helps with advertising so it can be recognised

Distribution company logo & information about the product and companies involved - legal information regarding who should be credited for certain aspects of the product to reinforce ownership

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Essentially the same as poster conventions, but the layout differences. Typically they are wider or just don't submit to the conventional poster shape.

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DVD/Blu-Ray Cover - Identify conventions of DVD/Blu-ray covers

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DVD/Blu-Ray Cover - Identify conventions of DVD/Blu-ray covers

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1. Film Title - to label/brand the film, which also helps with advertising so it can be recognised

2. Actors - Names of the cast (more so the ones more significant to the story) are displayed to give them credit and attract audiences

3. Classification - Age ratings to show the suitable audience for the film and shows what themes are in the film (content advice)

4. Rating - Reviews given to the film

5. Running Time - to show how long the film is

6. Region codes -  a digital rights management technique designed to allow rights holders to control the international distribution of a DVD release including its content, release date and price, all according to the appropriate region

7. Synopsis - a summary of the narrative of the film

8. Tagline - catchy and enticing short phrases used by marketers and film studios to advertise and sell a movie and to sum up the plot, tone or themes of a film

9. Shots from the movie - gives the audience an insight into the narrative, style and characters

10. Central Cover Image - to introduce characters, narrative or the visual style of the film

11. Certification Information Box    - explains why the film was given   that age rating

12. Technical Specs - information about aspect ratio, colour, audio etc
13. Special Features - contains additional content besides the actual movie
14. Distributor logo - The company that distributes the movie e.g. Disney, 20th Century Fox, Universal etc.
15. Bar code - placed on all products to manage stock control

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What are you legally required to include on a DVD cover?

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What are you legally required to include on a DVD cover?

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- DVD logo
- Film institution logo
- Region information
- Dolby digital logo
- Certification
- Product information

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1. Film title - to label the film and convey genre through typography and hint at the narrative

2. Tagline - used to promote the film and gives a very brief overview

3. Featured image - to show the main characters and establish setting/genre

4. Billing block - informs the audience of the main cast and crew involved in the making of the film

5. Release date - creates excitement and anticipation for the film (sometimes coming soon is used rather than an actual date)

6. Featured actors - tells the audience who is in the film as certain actors will attract audiences to watch the film

7. Directors - some posters use directors names to attract audiences also

8. Website/social media - creates social interaction that promotes the movie to more people

9. Institutional logos - informs the audience of the institution involved in the production or distribution of the film. It could also act as a mark of quality to entice audiences