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Apple has a talk show for their product by introduce the feature as similar to other electronic companies. They will indicate the features and benefits of the products.

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For example Complex Con or Sneaker Con. They have some exclusive products that customers may want. Therefore, customers likely to join in and watch the show.

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They have deals such as T-mobile or AT&T has a family plan where customers can both get Iphones and date for a cheap price. They also encourage students in college to buy their products by giving out free Beats by Dre.

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They have some good sale promotion such as outlet malls or birthday discount. Customers can get up 70% off the original price of the products.

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Apple uses many to advertising throughout their products. The company also has many unique ways to advertise than other competitors. They do have simple videos, yet catchy to customers' eyes. So whenever there is a advertise that they release, customers will able to memoize the product as well consider to buy it.

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Nike has really good advertising. They have some exclusive product for their loyal customers. They have some catchy images throughout the products. As customers can able to see the detail of the product.

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Whenever people buy products from their store or online. They will ask for email, because they will send their pre-release products through those emails. Therefore, I receive their email whenever new products come out.

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Nike can mail both electronic and paper. Therefore, customers likely to see Nike's products. They also have discounts when customer sign up for an account. Therefore, the emails will get notify whenever new products release.

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Apple doesn't people coming to house to sell the product. They know that their products will expand throughout the world. Therefore, whenever customers want to buy something, the employee will maximize their knowledge about the product to help customers to find their worthy product.

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The employees have really good customer service. They give out the information about the products as well as how to mix and match with the outfits.